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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: 2016
Dec 26, 2016

When is the last time you shared the depth of your gratitude with your loyal clients? We must never forget that our clients are our livelihood. Most of us are super attune to this, but do we share it in a meaningful way? As 2016 comes to an end, let us take a moment to reflect on how amazing it is to be a part of an industry that’s rooted in building and maintaining fabulous relationships. 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Dec 19, 2016

Have you ever wondered what it would take to start your own salon? Have you pondered expansion? Join me for an inspiring conversation with Autumn Spencer, the owner of Seasons Salon and Day Spa. She started her first salon at the age of twenty-one, and is currently on her fifth expansion! Her warm heart, work ethic, and fierce goal-setting habits are among the many reasons she’s been so successful. And she believes you can do it too, if you simply never give up!

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

 

FOLLOW AUTUMN’S SALON!

@seasonssalonanddayspa

http://www.seasonsalonanddayspa.com/

Dec 12, 2016

You’ve got your vision, you understand the need for proper funding, and now it’s time to find the perfect space for your first salon. Join me in a conversation about what you need to look for in the space, and on the documents that will impact which space you start your new salon journey!

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Dec 5, 2016

Have you ever gone to visit another salon? Join us for our quickie tip about whey you need to go visit another salon. What you’ll learn that you can take and apply to your own space. What you realize you’re doing well, and how you can market those perks, and every detail in-between!

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Nov 28, 2016

What kind of income do you want to earn? What kind of mindset do you need to have to make this goal a reality? What behaviors and habits do you need to implement to boost your probability? Our guest and industry expert, Shana Dee is here to give you the answers! Now is the time to begin the journey toward earning your worth.

 

FOLLOW SHANA DEE

@hairbyshanadee

@izzysalondc

 

SHOW RESOURCES

The book, DOTCOM SECRETS by Russell Brunson & The Compound Effect by Darren Hardy

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Nov 21, 2016

Have you ever heard the saying, “you’re the sum total of the five people you spend the most time with”? The question remains, are you surrounding yourself with the right people? Today I’ll press you to answer three questions about the people you’re friends with, the people you’re related to, your colleagues, and acquaintances. I believe we protect our growth and future dreams, by being protective about the people we place in our lives.

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

OUR SITES

Join Our Private Facebook Group! https://www.facebook.com/groups/370912749922331/

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Nov 14, 2016

Prepare to be inspired. Join me today for an amazing conversation with celebrity industry expert, and the founder of Surface Hair, the one and only, Wayne Grund! Can you tell I’m excited? Wayne is a third-generation hair stylist. He gave is his first haircut at the age of 13 at his dad’s barbershop. That was just the beginning. Wayne’s history is full of heart, knowledge and action. There are so many takeaways in this episode, you’ll want to sit down with a pen and paper!

FOLLOW SURFACE HAIR

Email: wgrund@surfacehair.com

Website: www.surfacehair.com/

Facebook: https://www.facebook.com/surfacehairhealth/

YouTube: https://www.youtube.com/channel/UCRoKKiYchOCyjuv9tzSwhSQ

Instagram: https://www.instagram.com/surfacehairhealth/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Nov 7, 2016

Recently I was asked to contribute to an article for the Madison, Wisconsin business community.  Today I’m going to share the two questions I answered that you may want to know, if you’d like to own a business in the future. The first question I’m going to answer is, “what do you love about being a business owner”? And the second question, which in my opinion is even more important, “what advice do you have for others pursuing a dream of opening their own business”?  Though my input is short in today’s episode, I believe you’ll find value in my input, and will leave inspired to begin the process of building your own business!

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

OUR SITES

http://www.beyondthetechnique.com

http://www.katiwhitledge.com

 

OUR SPONSOR

https://www.meetyourstylist.com

Oct 31, 2016

Have you ever had a dream of launching your own product line?  Join us today to learn from our returning expert guest, Tena Pettis. Tena shares her amazing insight on how she launched a brand-new makeup line in just eight months! If you have the right network, partnerships, vision, branding and marketing strategies put in place, you too can achieve this fabulous success. Woohoo!

FOLLOW TENA & HER BUSINESSES!

http://hellogorgeouslife.com/

http://www.tenaciousedge.com/

http://capture.salon/

@hellogorglife

@capturesalon

 

INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

US

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Oct 24, 2016

Do you have your vision and your “why” for starting your salon? Once your dream and purpose are defined, what is the next step to start your salon? The answer is, money. How in the heck are you going to fund your dream? Today I will share my story of how I obtained funding when I had zero assets to my name. And how I funded my salon’s expansion just three years later!  You can achieve whatever it is you’re willing to work for.

 

INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

US

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Oct 18, 2016

Are you in a leadership position? Do you have the desire to lead and inspire others? Join today’s conversation about how to be a leader who inspires greatness. People want to be led by those they admire and/or want to emulate. Are you that person? Learn what you need to do to better position yourself to be looked at as a leader in your business. And learn how to inspire greatness in those you lead. Cheers!

 

INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

US

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Oct 10, 2016

Have you ever thought about what you’d do if you weren’t behind the chair? Have you wanted to explore other opportunities within the beauty industry? Our expert guest, Stacy Porter shares her journey from being behind the chair to now being one of Paul Mitchell’s Regional Directors!  By the end of our talk you will be inspired to hashtag on behalf of the many non-profit partners of Paul Mitchell! #givingismystyle

INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

PAUL MITCHELL

http://paulmitchellpro.com/

 

US

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Oct 3, 2016

Have you ever wondered what it takes to get your hair pictures featured on social media by other industry related companies?  There are three major musts to stop someone in their tracks, and take awe of your art. Join me today for a quick overview of how to get featured, which can result in you gaining a tremendous social following! Woohoo!

 

INSTAGRAM

@beyondthetechnique

@meetyourstylist

@katiwhitledge

 

US

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Sep 26, 2016

What kind of impact could it make for your salon if you implemented just one of Tena’s strategies shared in today’s episode? Join us for an amazing opportunity to learn from a marketing guru who has taken her expertise and applied to her salon. Her journey will inspire you and I know you will leave with the eagerness that I did to take action towards nurturing your client’s relationship. Couldn’t we all agree, it’s what you do beyond the technique that will bring you substantial success?!

 

OUR EXPERT GUEST

http://capture.salon/

http://www.tenaciousedge.com/

 

INSTAGRAM

@capturesalon

@tenapettis

@meetyourstylist

@beyondthetechnique

@katiwhitledge

 

US

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR SPONSOR

https://www.meetyourstylist.com/

Sep 19, 2016

Can you believe we've made it to 50 episodes? Thank you to all of our fabulous followers. We appreciate your commitment to growth & development. To celebrate this milestone, today's topic is an overview of our top 5 downloaded episodes to date. And really it's our top seven because, if you can believe it, we have two ties!! Woohoo!

Sep 12, 2016

Have you heard of Duross & Langel Salon, Duross & Co. or Joe Grooming Lounge? After today’s talk with the founder himself, you’ll be as excited as I am to check out his websites (listed below) and you’ll also be encouraged to take the entrepreneurial leap! Steve Duross joins us from Philadelphia, PA. His journey is empowering for so many reasons. Have you ever had the desire to make something? Where do you even begin? Steve shares his inspirational insight on how to begin, who to begin with and why it’s important to create a thriving culture for everyone involved.

http://www.salon-durossandlangel.com/

http://www.durossandlangel.com/

http://www.salon-durossandlangel.com/mens-grooming/

Aug 29, 2016

Does your salon differ from others by serving a specific market? Join our conversation about how one salon owner in the Minneapolis areas has progressively engaged with their community! Sica Dawn is the owner of the Fox Den Salon in Uptown. Their mission is one that I hadn’t heard of! I’m so excited to share their vision with you and how they’ve stood out and stood with their clientele. Join us and be inspired!

FOLLOW FOX DEN SALON! http://www.foxdensalon.com/  | @foxdensalon on Instagram

FOLLOW SICA! @sicaiscool on Instagram

Check out their featured article in LAVENDAR MAGAZINE!

http://www.lavendermagazine.com/our-scene/buck-the-trend-alternative-bridal-hair/

Aug 22, 2016

Have you always wanted to start your own salon? Are you an independent contractor who’s wondering if owning an employee-based salon is the right call for you? Join me today as we begin the journey of opening your own salon by beginning with the first step.

Aug 15, 2016

The short answer is no, not really. But give me a chance to explain! Based on my experiences, I want to share what you should consider before entering into a trade relationship with another business or individual. The goal is to build your success and earn your worth! Cheers to a great week ahead!

Aug 8, 2016

You’re a Stylist, not a savior! One of my favorite steps in today’s episode. I’m so excited to introduce beauty industry expert, Shana Dee. Her advice will most definitely get your wheels turning. In today’s episode, Shana and I discuss the details around great consultations. You’ll take away great strategies that will improve your consultations, starting right now.

Follow us on Instagram and SHARE YOUR THOUGHTS WITH US on today’s episode:

Beyond The Technique- BeyondTheTechnique

BeyondTheTechnique.com

 

Shanna Dee - @hairbyshanadee

Aug 1, 2016

I really believe that Independent Contractors have got a good grasp on this. However, my salon followers need to take a look at what their competition is up to, because they are missing out on an opportunity to build a community of followers which will lead to loyal relationships and eventually new clients walking through your doors.  Today I will share three ways to increase your Instagram Followers!

For all SEVEN ways to Increase Your Instagram Followers go to our website for your FREE guide! https://www.meetyourstylist.com/freeinstagramguide/

Jul 25, 2016

Haha! I’m excited to share the two biggest reasons that children make the best salespeople. I don’t want to reveal too much here, so you have to take less than ten minutes and listen in. Regardless of your profession or industry, we could all learn a thing or two from kids.

Jul 18, 2016

In an industry with thousands of distractions, we can become easily fogged by the new shiny pennies for sale. Sometimes what we need is a swift kick in the rear! What we need is to go back to the basics. In today’s conversation we’ll discuss the 3 R’s that every salon should focus on in order to achieve substantial success. Because after all, we believe the key to substantial success lies beyond the technique.

Jul 11, 2016

Have you attended a conference yet this year? Have you taken the time to really reflect on what you learned? I really wanted to share my personal lessons from this event because sometimes life moves so fast that the notes we take today are long forgotten by tomorrow. By sharing with others what we learn, we stamp those lessons deep in our reticular activing system. And lo and behold, when we need to retrieve that data in the future, it will be there waiting for us.

Jul 1, 2016

Are you sick and tired of putting up with clients that are disrespectful? Are there clients that clearly mistreat or undervalue your salon and staff? Have you contemplated breaking up with a client but are scared to have the conversation? This episode will guide you on how to identify the clients that need to go and how to have those tough, but necessary conversations.

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