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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: October, 2019
Oct 31, 2019

Wow, today is the day you get to learn the ten commandments of customer service. Boy, were we convicted by some of them! Today is going to be a kick-in-the-pants, but also very inspiring. For example, do you have a customer service mission statement separate from your salon’s mission statement? You’ll be thinking about that after today for sure. Share this episode with every team member and remember, you have the opportunity to be the best experience in each guests’ day. 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

GET YOUR FREE LASIO DEMO!

https://meetings.hubspot.com/morisha/lasio-keratin-demo

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845



OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331/ 

 

EDUCATION WE OFFER

http://www.beyondthetechnique.com/salon-education-business-classes 

 

SHOP OUR SALON BUSINESS RESOURCES!

http://www.beyondthetechnique.com/shop

 

FOLLOW THE DIJULIUS GROUP!

Website: https://thedijuliusgroup.com/

Get His Books! https://thedijuliusgroup.com/shop/

Oct 28, 2019

We have Beth Bewley back today share what EntreLeadership means and her top recommendations she’s learned that have made the biggest impact on her company. You’ll learn why bad hiring is our most expensive mistake and what qualities to look for to ensure you’re building your tribe with the right people. Beth also shares an amazing opportunity for your salon to join Eufora’s upcoming Vision Quest and why investing in yourself as a leader is the most important place to start in running a successful salon. 

 

 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

GET YOUR FREE LASIO DEMO!

https://meetings.hubspot.com/morisha/lasio-keratin-demo

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845



OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331/ 

 

EDUCATION WE OFFER

http://www.beyondthetechnique.com/salon-education-business-classes 

 

SHOP OUR SALON BUSINESS RESOURCES!

http://www.beyondthetechnique.com/shop

 

FOLLOW EUFORA INTERNATIONAL!

Website: https://eufora.net/ 

Instagram: https://www.instagram.com/euforainternational/

Instagram Pro: https://www.instagram.com/eufora.pro/

Vision Quest 2020! https://www.euforavisionquest.com/

Oct 24, 2019

We’ve been talking about this salon business event for a while now, but do you really know what it’s all about? Today you’ll find out! Debra Neill Baker, and Carol Augusto, are here to share how Serious Business was conceptualized, the journey throughout the years with speakers and themes, and the special partnerships they’ve created to make sure this event is like no other in our industry. Join us at Serious Business and you’ll experience what it means to wake up to our own power and potential!  

 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

GET YOUR FREE LASIO DEMO!

https://meetings.hubspot.com/morisha/lasio-keratin-demo

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845



OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331/ 

 

EDUCATION WE OFFER

http://www.beyondthetechnique.com/salon-education-business-classes 

 

SHOP OUR SALON BUSINESS RESOURCES!

http://www.beyondthetechnique.com/shop

 

FOLLOW SERIOUS BUSINESS!

Website: https://seriousbusiness.net/

Instagram: https://www.instagram.com/seriousbusinessconf/

Oct 21, 2019

We’ve all wondered how to successfully implement Google Ads, and today’s the day we finally learn all about it! Deirdre joins us having worked with companies such as Microsoft, Porsche, and Audi! But now she’s ventured off on her own to work with small business owners on the inner workings of Google. This episode is a must for your salon’s marketing team!

 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

GET YOUR FREE LASIO DEMO!

https://meetings.hubspot.com/morisha/lasio-keratin-demo

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845



OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331/ 

 

EDUCATION WE OFFER

http://www.beyondthetechnique.com/salon-education-business-classes 

 

SHOP OUR SALON BUSINESS RESOURCES!

http://www.beyondthetechnique.com/shop

 

FOLLOW DEIRDRE ANDREWS!

Website: https://www.definemarketing.ca/

Special Workshop for Listeners! https://www.definemarketing.ca/special-offer

Oct 17, 2019

What if we could be happy every day? Of course we’d all want that, right? But what if we’re doing things that are actually stunting our happiness? Neil Pasricha is a New York Times and #1 international bestselling author of six book on topics of happiness and awesomeness. He is here to share his happiness equation, and how we can be awesome right now. Friends, you are going to want to share this episode with everyone you know because everyone we know wants this! 

 

 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

GET YOUR FREE LASIO DEMO!

https://meetings.hubspot.com/morisha/lasio-keratin-demo

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845



OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331/ 

 

EDUCATION WE OFFER

http://www.beyondthetechnique.com/salon-education-business-classes 

 

SHOP OUR SALON BUSINESS RESOURCES!

http://www.beyondthetechnique.com/shop

FOLLOW NEIL PASRICHA!

https://globalhappiness.org

https://www.neil.blog/you-are-awesome-book-neil-pasricha 

http://1000awesomethings.com/

Oct 14, 2019

Does your team tend to lose focus when new, cool ideas present themselves? We understand! That’s why Heath developed a strategic planning protocol that eliminates distractions and helps everyone stay super jazzed about the goals at hand. Heath brings so much value to the industry and is here to educate and empower us with new ways to think about salon systems so we can consistently move toward the future of our company versus getting bogged down by the daily grind of salon ownership. 

 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

https://www.instagram.com/katiwhitledge/ 

https://www.instagram.com/meetyourstylist/ 

https://www.instagram.com/be_inspired_salon/ 

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/ 

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx 

http://www.katiwhitledge.com/ 

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

FOLLOW RUIZ SALON GROUP!

Website: http://ruizsalon.com/

Instagram: http://ruizsalon.com/

Connect with Heath! https://www.instagram.com/heathprof/

Oct 10, 2019

Most Inspiring Talk Ever! Wow, you have to listen to our entire conversation today! Vivienne is an industry icon who shares her journey with the arts, fashion, hair, film, photography and education. She sheds light on what it takes to be a great hairdresser, how trends evolve, the three ways to determine the route you’ll take with the guests in your chair, and where she believes the world of fashion and hair is headed. Before the end she gives us imparting words of wisdom that is so good, we want to play that clip at the beginning of everyday in order to get us in the right mindset. Not only do we want you to listen in, we ask that you share this episode with all of your industry friends. It’s that life changing!

 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

https://www.instagram.com/katiwhitledge/ 

https://www.instagram.com/meetyourstylist/ 

https://www.instagram.com/be_inspired_salon/ 

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/ 

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx 

http://www.katiwhitledge.com/ 

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/ 

 

FOLLOW VIVIENNE MACKINDER!

https://www.hairdesignertv.com/

https://www.instagram.com/viviennemackinder/

Oct 7, 2019

Another amazing conversation about two unique salon models. Jen is going to share how she manages marketing and operations for two salon locations that offer stylists a choice between a team environment, or an independent environment—on the same street! What challenges they had to overcome and what triumphs they’ve had since they’ve started. You’ll be inspired by Jen’s insatiable appetite for consistent growth and education and how that trickles down into their award-winning companies. 

JOIN TODAY’S CLASS, EMPLOYEE HANDBOOK MUST-HAVES!

Click here to register: https://zoom.us/webinar/register/WN_Coz8AbOdSTejPpiQiMKs9Q 


Think of this as your company playbook. Everything you need to win the game is in the book. What should and should not be in here?

Some of the policies we'll cover are: 
1. time-off allowance for stylists and non-practitioners
2. our schedule options for stylists
3. dress code
4. expectations for events, meetings and education dates
5. services for family--choosing your one significant other...
6. performance expectations and evaluations
7. ethics, culture, vision and mission
8. employee benefits 
9. social media policy for stylists 
10. check-in /check-out procedures for on-site services (bridal)
11. workplace conduct including sexual or unlawful harassment
12. drug/alcohol use 
13. resignations 
14. solicitation/ conflicts of interest 
15. workplace security, life-threatening illnesses
16. correction service procedures
17. When YOU are the bride
18. salon tools vs. pro tools
19. sign and date--who's involved

I promise to keep this fresh, upbeat and exciting! PLUS, just by signing up you'll receive a copy of the video class (will not be available for public) AND you'll receive a full copy of our employee handbook. BOOM!

Click here to register: https://zoom.us/webinar/register/WN_Coz8AbOdSTejPpiQiMKs9Q 

 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

https://www.instagram.com/katiwhitledge/ 

https://www.instagram.com/meetyourstylist/ 

https://www.instagram.com/be_inspired_salon/ 

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/ 

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx 

http://www.katiwhitledge.com/ 

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/ 

 

FOLLOW JEN LEBLANC, SALON ROOTZ & ENDZ SALON!

http://salonrootz.com/

http://medinaboothrental.com/ 

https://www.instagram.com/salonrootz/

Oct 3, 2019

If you’re growing your salon to more than ten stylists, it’s imperative to allocate your resources, and implement systems into your operations. Amber shares her journey as a multi-brand boss babe who’s learned what it takes to run a well-oiled salon machine that won’t overwork or overwhelm your creative team members!

 

JOIN OUR UPCOMING CLASS, EMPLOYEE HANDBOOK MUST-HAVES!

Click here to register: https://zoom.us/webinar/register/WN_Coz8AbOdSTejPpiQiMKs9Q 


Think of this as your company playbook. Everything you need to win the game is in the book. What should and should not be in here?

Some of the policies we'll cover are: 
1. time-off allowance for stylists and non-practitioners
2. our schedule options for stylists
3. dress code
4. expectations for events, meetings and education dates
5. services for family--choosing your one significant other...
6. performance expectations and evaluations
7. ethics, culture, vision and mission
8. employee benefits 
9. social media policy for stylists 
10. check-in /check-out procedures for on-site services (bridal)
11. workplace conduct including sexual or unlawful harassment
12. drug/alcohol use 
13. resignations 
14. solicitation/ conflicts of interest 
15. workplace security, life-threatening illnesses
16. correction service procedures
17. When YOU are the bride
18. salon tools vs. pro tools
19. sign and date--who's involved

I promise to keep this fresh, upbeat and exciting! PLUS just by signing up you'll receive a copy of the video class (will not be available for public) AND you'll receive a full copy of our employee handbook. BOOM!

Sign up today to reserve your spot. Only 29 spots available!!

Click here to register: https://zoom.us/webinar/register/WN_Coz8AbOdSTejPpiQiMKs9Q 

 

VISIT NEW ORLEANS AND COME TO SERIOUS BUSINESS 2020!

https://seriousbusiness.net/ 

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/ 

https://www.instagram.com/katiwhitledge/ 

https://www.instagram.com/meetyourstylist/ 

https://www.instagram.com/be_inspired_salon/ 

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/ 

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx 

http://www.katiwhitledge.com/ 

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE! 

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/ 

 

FOLLOW AMBER!

Website: https://www.salongoldandbraid.com/ 

Instagram: https://www.instagram.com/amberoharahair/ 

HOC Website: https://www.instagram.com/houseofcollaboration/

HOC Instagram: https://www.instagram.com/houseofcollaboration/

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