Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
What if you treated your business like a franchise? Here are strategies to control the expectations for each client whether it’s their first or thirty-first visit to your salon or barbershop. The key to substantial success lies Beyond The Technique!