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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Now displaying: 2017
Dec 25, 2017

Why is retail so important for your success as a stylist and salon owner? What should you expect your performance or the performance of your team to be? Learn Jesse’s two consistent habits that she and her team do with each guest at each visit—this is the reason they’re rockstars in retail, and you can do it too!

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW JESSE MARCKS & AU FAIT SALON

Jesse’s Facebook: www.facebook.com/jesse.a.marcks

LinkedIn: www.linkedin.com/in/jesse-marcks-1b1a9015/

Website: www.aufait.me

Au Fait’s Facebook:www.facebook.com/AuFaitHair/

Instagram:www.instagram.com/aufait.hair/

Pinterest:www.pinterest.com/AuFaitHair/

Dec 18, 2017

Are there things we take for granted because we’re pros and forget that not everyone knows what we know? Today we’ll share what your clients need to know that you may not be telling them,  or teaching them.

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW GINA!

http://www.spectrumsalons.com/

https://www.instagram.com/spectrumsalons/

Dec 11, 2017

What more needs to be said? Ha! Join us and you’ll find out all about the science and thought-process behind strand testing. Gina will share why she started and how this easy addition has changed her color results for the better!

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW GINA!

http://www.spectrumsalons.com/

https://www.instagram.com/spectrumsalons/

Dec 4, 2017

If you had to make a list of everything that will cause hair damage, what would you write? And then, what are the solutions for them? Learn from industry expert, Gina Cooper as she shares the answers to these and more!

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW GINA!

http://www.spectrumsalons.com/

https://www.instagram.com/spectrumsalons/

Nov 27, 2017

Do you want to retain your stylists as much as your clientele? It’s imperative for your long-term success. Join me today as we talk how to effectively market to your team!

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Nov 20, 2017

How do you know it’s time to fire a client? What should you avoid when firing a client? How exactly do you fire a client? These questions will all be answered in today’s episode. AND, there’s a bonus!! This topic is a must for hairstylists and salon owners.

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

DOWNLOAD THE SCRIPTS!

http://meetyourstylist.com/fire-client-thank-you

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Nov 13, 2017

What the heck is VAK? Join me today as I share what VAK is and why it’s crucial for your consultations. Once you are aware of VAK, you will change the way you communicate with your clients, team, and the professionals you do business with.

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Nov 6, 2017

Join us today to learn what a mentor really is, and what you need to look for to find the right mentor for you!  Gina Cooper is back and is as passionate as ever. Her experiences had led to the amazing advice you’ll hear in this uplifting episode. Enjoy!

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW GINA!

http://www.spectrumsalons.com/

https://www.instagram.com/spectrumsalons/

Oct 30, 2017

Is your salon hosting client appreciation events? Join me today for a quick guide on how to pull off an event that not only gives your clientele a ton of value, but also gives you the opportunity to get new clients!

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Oct 23, 2017

Do your stylists have the desire to travel to advanced education academies? When the opportunity arrives, do they grumble that they can’t swing the cost? Having an education fund can be your solution. Join me today to learn what an education fund is, and how you can implement this at your salon.

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Oct 16, 2017

You’ve heard us talk about the Meet Your Stylist tool since day one. Today you’ll be introduced to their top sales executive. Can you guess who it is? You will be pleasantly surprised to find out it’s one of your favorite beyond the technique contributors! Don’t miss out on her amazing insight!

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW SHANA DEE

@hairbyshanadee

@izzysalondc

Oct 9, 2017

Whether you’re just starting out in the beauty industry, or you’ve been a part of it for many years, you will most definitely be inspired by today’s guest! Gina has been featured in Modern Salon magazine for her Master Color Expert certification with Wella Color. Her journey has been a steady progression toward success. She values education and building experiences, and will motivate you to do the same. 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

GINA’S SITES & SOCIAL MEDIA

http://www.spectrumsalons.com/

https://www.instagram.com/spectrumsalons/

Oct 2, 2017

Does your salon encourage your stylists to say “no”?  When your stylists are taught why, when and how to say no to clients, you are preventing unnecessary heartache and avoiding potential client complaints. Today’s lesson is also accompanied by the message that we need to have our stylist’s backs. If you take care of your team first, they will take care of your clients.

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Sep 25, 2017

This is a special podcast because we had one of our beloved listeners message us and ask us to talk on this topic. Today we brought back industry expert, Shana Dee to share her steps to overcoming anxiety. You are not alone. We are here for you! 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW SHANA DEE

@hairbyshanadee

@izzysalondc

Sep 18, 2017

Giving discounts gives the buyer the impression and belief that what you’re selling isn’t worth its price. There is a better way. When you find yourself in the position of moving on from a product line, you can easily watch products fly off your shelf if you implement this sales strategy!

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Sep 11, 2017

If you’ve never heard about the company, Ideas That Evoke, you’re in for a treat. They are an award-winning company that offers the very best in social media marketing—especially geared for the beauty industry! If you follow Modern Salon or Salon Today, you may have heard about them, but now you’ll hear exactly who they are and why they’re the best at what they do.

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW IDEAS THAT EVOKE!

http://www.ideasthatevoke.com/

Sep 4, 2017

Beyond the Technique podcast is now over a year old and hitting our 100-episode milestone! Today we’re going to share why we started, why we love connecting with you, and why we continue to deliver topics beyond the technique, week after week!

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Aug 28, 2017

Join us today as we discuss this year’s bridal hair and makeup trends. Returning guest and industry expert, Heidi Garrett will share how to approach your bridal consultations so your clients have fabulous experiences, and you’re able to stay true to yourself!

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW HEIDI GARRETT

Instagram: @heidimariegarrett (instagram.com/heidimariegarrett)

Website: hairandmakeupgirl.com

Book: https://www.amazon.com/Boho-Braids-Modern-Free-Spirited-Hairstyles/dp/1465460373/ref=as_sl_pc_tf_til?tag=080fe-20&linkCode=w00&linkId=98f1de5102e1a46258fff72ba2b62d8e&creativeASIN=1465460373

Aug 21, 2017

Does your salon want to start hosting charity cut-a-thons but not sure where to start or how to approach them? Join me today for a look at what, how, why, when and where we hold our charity cut-a-thon. You can implement these fabulous give-back events this year!

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Aug 14, 2017

Chelle Neff is back to share what you need to know if you’re starting your second salon! Regardless of where you’re at with owning a business, this topic is so important. We get to the nitty of gritty of numbers, logistics, and all the necessary things you need to think about and prepare for, prior to starting your salon.

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW CHELLE!

@urbanbetty

Aug 7, 2017

Are you a rebel, an upholder, a questioner, or an obliger? Join me today for a quick look at how we tend to respond to expectations! Knowing this will help you work well and if applicable, effectively manage others.

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Jul 31, 2017

Do your clients understand your color prices? Join us today to learn why Shana Dee decided to charge all-inclusive hair color prices, and how it’s changed the game for her and her clients is the best possible way!

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW SHANA DEE

@hairbyshanadee

@izzysalondc

Jul 24, 2017

When I think about my favorite quote, this is the first one that comes to mind. It will never leave me. It’s been a source of inspiration for me ever since I started my beauty industry career. Join me today for a super quick, quickie tip, and learn why this quote is my absolute favorite!

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

Jul 17, 2017

Join us today to learn how nationally recognized wedding hair & makeup artist, Heidi Garrett got her start in her exceptional career! Heidi shares her insider tips with those in the industry who are currently providing bridal hair & makeup—or those who would like to start.

 

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

 

FOLLOW HEIDI GARRETT

Instagram: @heidimariegarrett (instagram.com/heidimariegarrett)

Website: hairandmakeupgirl.com

Book: https://www.amazon.com/Boho-Braids-Modern-Free-Spirited-Hairstyles/dp/1465460373/ref=as_sl_pc_tf_til?tag=080fe-20&linkCode=w00&linkId=98f1de5102e1a46258fff72ba2b62d8e&creativeASIN=1465460373

Jul 10, 2017

I hope you are earning your worth behind the chair, but I don’t want your success to cost you your health. Join me today for quick tips on how you can stay healthy when you’re crazy busy behind the chair!

HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO INFO ABOUT OUR MASTERMIND GROUP!

http://www.beyondthetechnique.com/salon-group-mastermind-sessions

 

OUR SITES

http://www.beyondthetechnique.com/

http://www.katiwhitledge.com/

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

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