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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Now displaying: May, 2019
May 30, 2019

Have you thought about, what does your brand say about your client’s personal brand? That is the story you should be most interested in. We’ve never thought about that until today! Join us as we learn from Zen Media’s Founder and CEO, Shama Hyder, about the questions we should be asking ourselves if we want to propel our brand. Shama thinks big—so big she’s asking how this will impact the next ten years of her business. Are you ready to ask yourselves the same questions?

SIGN UP FOR OUR NEXT CLASS, “Salon Company Roles & Responsibilities”

https://zoom.us/webinar/register/WN_SqzzfUQWQRujlwkd78dr7w

Learn the corporate structure for salon company roles & responsibilities! This exclusive class is for the salon owner who wants to be the Entrepreneur of their company without feeling a loss of control. 

We are going to take you through EVERY SINGLE role title, role mission, role KPI (benchmarks), and the skills they need to have in order to be successful. We are going to share our EXACT list of each of their tasks & responsibilities! 

Here are the positions we will cover: 

à CEO (chief executive officer) 
à GM (general manager)
à Director of Marketing
à Social Media Manager
à Education Directors 
à Hair Stylists
à Guest Services 
à Bridal Coordinator 
à Administration, Finance, & Operations Manager 

This class is normally $397.00 per salon! Today we're giving it to you for $49 because we want MORE salons in our beloved community to have this information! 

We've done all the work so you don't have to! When you invest in this hour together, the ENTIRE guide is included! 

NOTE*** We are NOT going to post this class on YouTube later…this is an exclusive event for salons who value structure that helps them go from owner/manager to Entrepreneur. 

Get registered today!

https://zoom.us/webinar/register/WN_SqzzfUQWQRujlwkd78dr7w

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/

https://www.instagram.com/katiwhitledge/

https://www.instagram.com/meetyourstylist/

https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW SHAMA HYDER!

https://shamahyder.com/

https://www.instagram.com/shamahyder/?hl=en

https://zenmedia.com/

https://www.instagram.com/zenmediagroup/?hl=en

May 27, 2019

Today you will want to join the PrettyGangTM group because it’s a mindset, a feeling, and a vibe. It’s about loving where you’re at in life regardless of your appearance and stature. It’s about feeling yourself and exuding love with the people around you. Our conversation with Derek today is so refreshing! He’s a sweet soul with so much energy and positivity to share. He holds nothing back when he shares his career ups and obstacles along the way. The future is bright for Derek and you can’t help but be inspired after hearing him speak!

SIGN UP FOR OUR NEXT CLASS, “Salon Company Roles & Responsibilities”

https://zoom.us/webinar/register/WN_SqzzfUQWQRujlwkd78dr7w

Learn the corporate structure for salon company roles & responsibilities! This exclusive class is for the salon owner who wants to be the Entrepreneur of their company without feeling a loss of control. 

We are going to take you through EVERY SINGLE role title, role mission, role KPI (benchmarks), and the skills they need to have in order to be successful. We are going to share our EXACT list of each of their tasks & responsibilities! 

Here are the positions we will cover: 

à CEO (chief executive officer) 
à GM (general manager)
à Director of Marketing
à Social Media Manager
à Education Directors 
à Hair Stylists
à Guest Services 
à Bridal Coordinator 
à Administration, Finance, & Operations Manager 

This class is normally $397.00 per salon! Today we're giving it to you for $49 because we want MORE salons in our beloved community to have this information! 

We've done all the work so you don't have to! When you invest in this hour together, the ENTIRE guide is included! 

NOTE*** We are NOT going to post this class on YouTube later…this is an exclusive event for salons who value structure that helps them go from owner/manager to Entrepreneur. 

Get registered today!

https://zoom.us/webinar/register/WN_SqzzfUQWQRujlwkd78dr7w

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/

https://www.instagram.com/katiwhitledge/

https://www.instagram.com/meetyourstylist/

https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW DEREK CASHSTYLES!

Derek's website:  www.derekcashstyles.com

Derek's Instagram:  https://www.instagram.com/derekcashstyles/

May 23, 2019

When we think of Chris Nedza, chances are we think of ZeeZor and the data that drives our salon business. But today we’re shifting gears to talk about the deeper aspects of persevering in salon business and life. And that is joy. If we have joy—we can overcome any obstacle, and we can impact our team and guests positively. Think of a time when you were filled with joy for no reason. Why was that? Chris is going to share his faith in Jesus Christ and the three questions he asks himself anytime he needs to make a big decision for his company. Be encouraged today—this message has eternal meaning!

 

SIGN UP FOR OUR NEXT CLASS, “Salon Company Roles & Responsibilities”

https://zoom.us/webinar/register/WN_SqzzfUQWQRujlwkd78dr7w

Learn the corporate structure for salon company roles & responsibilities! This exclusive class is for the salon owner who wants to be the Entrepreneur of their company without feeling a loss of control. 

We are going to take you through EVERY SINGLE role title, role mission, role KPI (benchmarks), and the skills they need to have in order to be successful. We are going to share our EXACT list of each of their tasks & responsibilities! 

Here are the positions we will cover: 

à CEO (chief executive officer) 
à GM (general manager)
à Director of Marketing
à Social Media Manager
à Education Directors 
à Hair Stylists
à Guest Services 
à Bridal Coordinator 
à Administration, Finance, & Operations Manager 

This class is normally $397.00 per salon! Today we're giving it to you for $49 because we want MORE salons in our beloved community to have this information! 

We've done all the work so you don't have to! When you invest in this hour together, the ENTIRE guide is included! 

NOTE*** We are NOT going to post this class on YouTube later…this is an exclusive event for salons who value structure that helps them go from owner/manager to Entrepreneur. 

Get registered today!

https://zoom.us/webinar/register/WN_SqzzfUQWQRujlwkd78dr7w

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/

https://www.instagram.com/katiwhitledge/

https://www.instagram.com/meetyourstylist/

https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW ZEEZOR!

Website: https://zeezor.net/

Instagram: https://www.instagram.com/gozeezor/

Facebook: https://www.facebook.com/gozeezor

 

May 20, 2019

Lorean is back to share how important culture is to the success of our salon businesses. She covers how to start identifying the purpose and mission of your salon, and how to grow your team and culture while at the same time, protecting it from culture crushers. Lorean is positive, upbeat, and forever endearing. But don’t let her sweetness fool you. She is a goal-getter who is on a mission to shape the future of our industry—nothing is going to stop this amazing woman!!

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/

https://www.instagram.com/katiwhitledge/

https://www.instagram.com/meetyourstylist/

https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/

 

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW LOREAN CAIRNS & BUY CULTURE FOX!

Website: https://www.loreancairns.com/

Buy Culture Fox! https://www.amazon.com/Culture-Fox-Cultivate-Culture-International/dp/1544502311

Follow on Instagram: https://www.instagram.com/loreancairns/

May 16, 2019

Have you been working towards good things but have this feeling that there’s something more out there for you? Today you will hear about the defining moments that have shaped Jen’s path and why starting Canvas Recruiting has been the most fulfilling adventure both herself and her husband, Matt have stepped into. Their mission of empowerment will help industry professionals become instantly visible and connected!

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/

https://www.instagram.com/katiwhitledge/

https://www.instagram.com/meetyourstylist/

https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

JOIN THE DATA-DRIVEN SALON SUMMIT!
May 19th-21st in Atlanta! 

Here are the details: https://www.datadrivensalon.com/

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/

 

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW CANVAS RECRUIT!

https://canvasrecruit.com/

Instagram: https://www.instagram.com/canvasrecruit/

Facebook: https://www.facebook.com/canvasrecruit

May 13, 2019

Lauren Bakos is back to convince us that Yelp is worth a second look. If you have had a love hate relationship with Yelp, today could be the day you finally understand what they are doing, and how you can take advantage of this platform. Growing your clientele is the ultimate goal—this is why Yelp can help.

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique/

https://www.instagram.com/katiwhitledge/

https://www.instagram.com/meetyourstylist/

https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

JOIN THE DATA-DRIVEN SALON SUMMIT!
May 19th-21st in Atlanta! 

Here are the details: https://www.datadrivensalon.com/

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/

 

 

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW IMAGINAL MARKETING!

facebook.com/imaginalmarketing

instagram.com/immarketing 

imaginalmarketing.com 

 

May 9, 2019

Recently, I released my book, Build Your Best Team This Year, because recruiting the best people for your salon is one of our top three responsibilities as salon owners.  A portion of the book I share why we must be tenaciously recruiting. We have to be employing the same strategies in growing our team as we do in growing our clientele. One of those strategies is building face-to-face relationships in our community—specifically our beauty schools. Today I will share my top tips for recruiting beauty school students.

READ THE ARTICLE ON SALONTODAY.COM!

https://www.salontoday.com/article/86328/top-tips-for-recruiting-beauty-school-students

 

OUR INSTAGRAM

Beyond The Technique https://www.instagram.com/beyondthetechnique/

Kati Whitledge https://www.instagram.com/katiwhitledge/

Meet Your Stylist https://www.instagram.com/meetyourstylist/

Be Inspired Salon https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/

 

BUY OUR BOOK!

Build Your Best Team This Year


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

May 6, 2019

Today you are in for a real treat. We are learning about Cole Thompson’s beauty industry journey! What opportunities he had with Vidal Sassoon, and what responsibilities followed. The most inspiring aspect is his humble heart and his commitment to helping us consistently grow in our careers. Learn all about how he and his team at Elevation H work with salons throughout multiple countries!

OUR INSTAGRAM

Beyond The Technique https://www.instagram.com/beyondthetechnique/

Kati Whitledge https://www.instagram.com/katiwhitledge/

Meet Your Stylist https://www.instagram.com/meetyourstylist/

Be Inspired Salon https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW COLE THOMAS!
Elevation H Instagram: https://www.instagram.com/elevationh/

Cole Thompson Instagram: https://www.instagram.com/_cole_thompson/

Elevation H Website: https://www.elevationh.com/default.asp

May 2, 2019

Have you heard about this DISC thing? One of those personality test things out there—but never learned much about it? How does DISC impact you personally and professionally?  Today is the day we dive into what DISC is, why it’s the coolest thing to learn about in regard to communicating and building relationships!  The way you interact with yourself, your family, your friends, your clients, and your team, will never be the same. Join us today for our FIRST podcast that has also been launched on YouTube so you can listen and later you can watch us talk about the insightful DISC topic. Enjoy!

 

TAKE THE DISC SURVEY!

https://www.tonyrobbins.com/disc/

 

OUR INSTAGRAM

Beyond The Technique https://www.instagram.com/beyondthetechnique/

Kati Whitledge https://www.instagram.com/katiwhitledge/

Meet Your Stylist https://www.instagram.com/meetyourstylist/

Be Inspired Salon https://www.instagram.com/be_inspired_salon/

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

OUR COMPANY WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

http://www.katiwhitledge.com/


CHECK OUT ROSY SALON SOFTWARE!

https://www.rosysalonsoftware.com/free-trial?referrerCode=bangs845

 

CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW ANDREW & SAM VILLA!!

Instagram: @Andrew.Carruthers

Facebook: @SamVillaPros 

YouTube: @SamVillaHair

Twitter: @SamVillaPro 

Instagram: @SamVillaHair 

Pinterest: @SamVillaHair

Website: samvilla.com 

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