When is the last time you've had an attorney review your employee handbook, client intake form, or client service agreements--aka--your policies? The good news is, today you'll hear from Attorney, Reonna Green who specializes in trademarks and beauty industry legal topics. Share this episode with your management team!
WATCH ON YOUTUBE: https://youtu.be/rZE3imwu0ek
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JOIN OUR NEXT MARKETING MASTERMIND!
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FOLLOW REONNA!
Website: https://www.shetrademarks.com
Instagram: https://www.instagram.com/shetrademarks
How often are you receiving a notification that someone reviewed your salon on Google or Yelp? Today, we have returning guest, Lauren Bakos, here to share her expertise on how to curate, manage, reply, and measure the success of your online reviews. Lauren shares some staggering statistics on website traffic and marketing spend that will encourage you to work toward greater reviews in number of stars and number of submissions.
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
JOIN OUR NEXT MARKETING MASTERMIND!
Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW IMAGINAL MARKETING!
Website: https://imaginalmarketing.com
Instagram: https://www.instagram.com/immarketing
DOWNLOAD THE SPECIAL WEBSITE PACKAGE: https://meetyourstylist.com/wp-content/uploads/2021/08/Meet-Your-Stylist-Website-Package.pdf
Do you offer a service that sets you apart from every other salon in your area? Join us today as we share the incredible journey of twin sisters and salon owners, Liz and Jess Arrindell. They will dive into how they were able to leave their corporate career path to follow their beauty industry dreams and they’ll reveal the many obstacles they faced along the way. We promise that today’s episode will be one of your all-time favorites!
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
JOIN OUR NEXT MARKETING MASTERMIND!
Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW LUSCIOUS & CO BEAUTY
Website: https://lusciousandco.com
Instagram: https://www.instagram.com/lusciousandco
Salon owners grow their revenue by getting more clients, getting clients to come in more frequently, and encouraging clients to spend more money with each visit. Salons nationwide average a 3% profit margin. No matter how you've adapted to the newest, trendiest social media platforms, and not matter how beautiful you've made your salon interior and website, most owners aren't moving the money needle. The good news-there is a way to increase your client count, average spend, retention and profitability by using behavioral science to your advantage. Learn how major companies are using neuromarketing strategies to reach new customers and hit higher revenue goals. You'll see how simple changed to your digital marketing plan will have a massive impact on you bottom line!
PARTNER WITH MEET YOUR STYLIST!
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JOIN OUR NEXT MARKETING MASTERMIND!
Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
Nat Varrasso is the Author of Love Your Hair--discovering your best hairstyle. She has been behind-the-chair since 1992 and has transformed women's lives by helping them transition to their natural grey hair. Learn today how Nat communicates with clients who want to begin this path and her strategic process that have given her massive success in her career.
WATCH ON YOUTUBE: https://youtu.be/xpNSHoyJ6qo
PARTNER WITH MEET YOUR STYLIST!
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JOIN OUR NEXT MARKETING MASTERMIND!
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW RETREAT HAIR
Website: https://www.retreathair.com.au
Book: https://www.retreathair.com.au/booksandaudiobooks
Instagram: https://www.instagram.com/retreat_hair
When it comes to salon marketing, the options are endless. How do you know which marketing strategies are best for you and your salon? John Hallberg is here to share his expertise on aligning yourself with your brand, working toward the right marketing initiatives that will set you up for success long-term. Share this episode with your marketing and social media team members!
WATCH ON YOUTUBE: https://youtu.be/2FkSXwoIPdY
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
JOIN OUR NEXT MARKETING MASTERMIND!
Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
FOLLOW THE SALON BUSINESS
Website: https://thesalonbusiness.com
Instagram: https://www.instagram.com/thesalonbusiness
Today I had the honor of interviewing the President of Floyd's 99 Barbershop, Phil Horvath! You are going to be inspired by Phil's incredible industry journey and his passion for growing people and growing companies. Phil shares a profound lesson for us to apply right now in our salons and barbershops. Listen through the end to receive FREE access to our upcoming marketing mastermind!
WATCH ON YOUTUBE: https://youtu.be/Z81JY0q2_F4
PARTNER WITH MEET YOUR STYLIST!
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JOIN OUR NEXT MARKETING MASTERMIND!
Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW FLOYD’S 99 BARBERSHOP!
Website: https://www.floydsbarbershop.com
Instagram: https://www.instagram.com/floyds99barbershop
Floyd’s Nation Podcast: https://podcasts.apple.com/us/podcast/floyds-nation-podcast/id1576544763
Phil’s Website: https://www.phil-horvath.com
Have you ever felt drawn to a different path than you were expected to take? Shannique Austin is here to encourage you to trust your intuition, take the leap, and just do it. She joins us today to share her journey in the beauty industry and how she's taking her spa services to new, progressive levels!
WATCH ON YOUTUBE: https://youtu.be/dGIrksml5Go
PARTNER WITH MEET YOUR STYLIST!
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JOIN OUR NEXT MARKETING MASTERMIND!
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW SHANNIQUE!
Website: https://www.glamspabyshannique.com
Instagram: https://www.instagram.com/glamspabyshannique
When you focus on everything, you focus on nothing. This is one of many impactful moments during our conversation with Erin MacNeil. You will love learning how she helps Spas and Wellness companies take their passion and turn it into profits. You will be supercharged after this episode!
WATCH ON YOUTUBE: https://youtu.be/NtnkQBy937w
PARTNER WITH MEET YOUR STYLIST!
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JOIN OUR NEXT MARKETING MASTERMIND!
Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW THE SPA BUSINESS COACH
Website: http://learn.thespabusinesscoach.com
Today you are in for a special treat. We have multi-location salon Owner and Aveda Business Consultant, Tim Belcher with us! He is here to share the tough lessons he's learned throughout his 40+ years of industry experience and his top tips for executing new operation standards at your salon. Enjoy!
WATCH ON YOUTUBE: https://youtu.be/J3VgogU-16o
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
JOIN OUR NEXT MARKETING MASTERMIND!
Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW WHOLE AVEDA SALON SPA!
Consulting Website: http://www.wholesalonconsulting.com
Instagram: https://www.instagram.com/wholetim
Company Website: http://www.wholespa.com
Hello everyone! I’m Kati Whitledge, your founder and host of Beyond The Technique. Today we’re officially back from our sabbatical and wow—we have a lot to share. In this episode you’ll hear why we paused production, what we’ve been up to, what we’ve learned during the last year and a half, and what we have in store for you as we ramp up our education! As always, our mission is to change the way you are supported in your business. Tap the play button and let’s go!
PARTNER WITH MEET YOUR STYLIST!
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JOIN OUR NEXT MARKETING MASTERMIND!
Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
We have one week left of this year—can you believe it?! We made it! Today we are sharing an episode that touched our lives and reminded us why we chose this career. This isn’t an episode where you walk away with how-tos, it’s an episode that will make you feel. And those feelings are good—they’re warm. They’re real. Today you will hear episode 193, Frank Gambuzza is the man. Enjoy!
PARTNER WITH MEET YOUR STYLIST!
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EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We have two weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 359, Be Ambitious and Authentic, Featuring Elizabeth Faye. Enjoy!
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We have three weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 229, You Have Seven-Seconds, Make Them Count, with Sylvie Di Giusto. Enjoy!
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We have four weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 77, It’s Time You Knew Chelle Neff, the Founder of Award-Winning, Urban Betty Salon. Enjoy!
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We have five weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 163, How to ‘Winn’ in Salon Business, with Industry Extraordinaire, Winn Claybaugh. Enjoy!
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We have six weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 308, Lazy, Scared, and Overwhelmed, with B.E. Expert, Bri Williams. Enjoy!
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We have seven weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 143, Hiring, Training, and the Performance of Your Front Desk Staff. Enjoy!
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We have eight weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 292 where we learn about Going from Good to Great, with Vivienne Mackinder. Enjoy!
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
Welcome to our 400th episode! We cannot believe we’ve made it to this incredible milestone. Thank you to all of you who are avid listeners. We cannot tell you how much we appreciate your loyalty! Today we share our last “answering top questions” podcast of the year. These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 380 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
WATCH ON YOUTUBE: https://youtu.be/WtNnMcdu_Vg
HOW TO HAVE A BOOMING BRIDAL BUSINESS!
https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
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HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
There is still opportunity out there and today we are sharing a new barbershop franchise that is a one-of-a-kind experience for barber guests! We have Frank Gambuzza back to share his new Gambuzza barbershop business. He had a vision, which led to an incredible partnership, and has now been realized. The Gambuzza barbershop business opportunity has launched and is now available for you to invest in and own! Listen and share with you entrepreneurial friends. There are many lessons we will all learn from Frank in today’s show.
WATCH ON YOUTUBE! https://youtu.be/7MvbIsLHKIs
HOW TO HAVE A BOOMING BRIDAL BUSINESS!
https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
https://www.beyondthetechnique.com/shop
FOLLOW GAMBUZZA BARBERSHOPS!
Website: https://www.gambuzzas.com
Instagram: https://www.instagram.com/gambuzzasshop
Jay is back on Beyond The Technique’s podcast today to give us a sneak peak of his new book, This vs. That. You will learn the choices we have when we are communicating with our salon teams, and how important it is to pause and empathize before responding. Jay educates us on styles of education and shares why the new currency is flexibility. He uncovers how to identify your stylists’ willingness versus their ability to buy in or take action at your salon. We promise that investing in Jay’s book will be the best leadership investment for yourself and for your salon leaders!
GET HIS BOOK HERE: www.thisvsthatbook.com
WATCH ON YOUTUBE! https://youtu.be/vVyn2i32OsY
HOW TO HAVE A BOOMING BRIDAL BUSINESS!
https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We’ve been told that creating a culture with a high level of emotional intelligence will be one of the major reasons’ stylists will join and stay with our salon brand. But have we taken this goal too far? Have we created an atmosphere of friendships that are later disrupted? We are undoubtedly an emotional, relationship-based industry, but we have to find that balance between ruling our business and having compassion for our team. Today, we have first-time guest and industry expert, Jordan Betts, here to share why she pivoted from becoming a therapist to joining the beauty industry, and how she’s developed an approach to having healthy, sustainable, and manageable boundaries with you salon team.
WATCH ON YOUTUBE: https://youtu.be/tjvCw0JP5Bc
HOW TO HAVE A BOOMING BRIDAL BUSINESS!
https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
https://www.beyondthetechnique.com/shop
FOLLOW JORDAN BETTS!
Website: https://www.makingitawesome.com
Facebook Group: https://www.facebook.com/groups/makingitawesome
Today we are going to dive into the PPPs of marketing. No, this has nothing to do with our relief funding—but everything to do with funding the future of your salon revenue. That is because PPP is the basics of crafting your messages through social media, marketing emails, and all digital marketing advertisements. This one messaging strategy will bring a ton of interest to your brand and business!
HOW TO HAVE A BOOMING BRIDAL BUSINESS!
https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
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HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!
We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 380 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com
WATCH ON YOUTUBE: https://youtu.be/9hUR4DovLC0
HOW TO HAVE A BOOMING BRIDAL BUSINESS!
https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
OUR INSTAGRAM
https://www.instagram.com/beyondthetechnique
HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
https://www.facebook.com/groups/370912749922331
EDUCATION WE OFFER
https://www.beyondthetechnique.com/salon-education-business-classes
SHOP OUR SALON BUSINESS RESOURCES!