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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: August, 2020
Aug 31, 2020

Enduring the COVID-19 crises as a salon owner is not only an emotional roller-coaster, but also an enormous challenge when you’re responding to positive cases within your team. Join us today as salon owner, and industry friend, Mary Beth Berns, shares what they went through having these experiences, and how positive their guests and team members have responded. Her message of hope will resonate with you, and like you, Mary Beth is determined to stay the course and believes our industry will thrive once again!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW CRAIG BERNS SALON SPA!

Website: https://craigberns.com

Instagram: https://www.instagram.com/craigberns

Aug 27, 2020

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 375 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.

If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com

WATCH ON YOUTUBE: https://youtu.be/Hw9xuyWHG74

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Aug 24, 2020

Ginny Eramo joined us a couple of years ago to share how to start a MedSpa niche within your salon or spa. She’s a forward-thinking owner whose number one priority is education. Now experiencing Covid-19, her number one priority is the safety of her team and the survival of her company. The weight of this pandemic has been heavy for Ginny because her entire family work in the beauty industry. Her straightforward and down-to-earth talk today will inspire you—especially the part where she worked to build a collation of almost 300 salons in her State of Massachusetts, who were able to direct the reopening guidelines and requirements for her industry!

WATCH ON YOUTUBE: https://youtu.be/8x4l6s8MrWo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW INTERLOCKS SALON!

Website: https://interlockssalon.com

Instagram: https://www.instagram.com/interlocks

Aug 20, 2020

Today we are excited to bring Tippy’s co-founders, Terry and Dave, here to share the three reasons salons across the US are going cashless and working with Tippy! Salons are saving so much money on their credit card processing and stylists are getting their tips in their personal accounts in real time. Not to mention stylists are earning an upwards of 30% MORE on tips with Tippy. This is huge and the investment is minimal. Join us today for an incredible conversation.

WATCH ON YOUTUBE: https://youtu.be/3pClFjhPpsY

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW TIPPY!

Website: https://www.meettippy.com

Instagram: https://www.instagram.com/meettippy

Aug 17, 2020

Our hearts go out to our salon owner friends in California. We could never expect to go through such a time as this. Gayle Fulbright is a returning guest who is here today to share how her southern California salon is persevering through the many unknowns in the midst of a shutdown. This incredible woman is rallying her State and salon allies to come together to protest for our right to be taken seriously as professionals—her goal is to make sure everyone knows what our license really means and why we can and do provide a safe and much needed environment for guests. What we do is essential for the mental health of so many. Join us today for this passionate conversation!

WATCH ON YOUTUBE: https://youtu.be/9gmvP-NrYkQ

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW HEADLINES SALON!

Website: https://www.headlinesthesalon.com

Instagram: https://www.instagram.com/headlinesthesalon

Aug 13, 2020

Imagine opening a brand new 5000 sq/ft salon in January, and then temporarily closing your doors just a couple months in. This is what salon owner, and returning guest, Michelle Senour experienced. Today she is here to share how she kept a positive mindset and mission alive during an unpredictable, uncertain time. You will discover how her new six-figure stylist platform is changing the lives of so many hairstylists!

WATCH ON YOUTUBE: https://youtu.be/MXBfW2Q2IW4

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW MICHELLE SENOUR!

Website: https://michellesenour.com

Instagram: https://www.instagram.com/beautyby_michellesenour

Aug 10, 2020

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 370 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.

If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com

WATCH ON YOUTUBE: https://youtu.be/UeM7uxcSMZs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Aug 6, 2020

Imagine starting the year with a 38% increase in revenue and just about to sign the lease for your second location when suddenly, you are getting shut down due to Covid-19. Joining us today is returning guest, Candice Gliatto who was working 24 hours per week and entering the best year of her salon business prior to experiencing the pandemic. Her perseverance will inspire you and it will be clear how her team brings so much joy to their craft. This is a must watch episode!

WATCH ON YOUTUBE: https://youtu.be/rDmr-TIHWWI

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW CITRUS SALON!

Website: https://www.citrus-salon.com

Instagram: https://www.instagram.com/citrussalon

Aug 3, 2020

We are excited to bring Missy back to Beyond The Technique to share about her journey as a salon owner. Missy opened Collab & Co. about one year ago. Never would she expect to go through a pandemic as a new, eager business owner, but one thing she’s learned through all of this is how important it is to be flexible and creative—willing to revise your business model. There’s so many moments of inspiration in today’s conversation!

WATCH ON YOUTUBE: https://youtu.be/iZf3t0-cklo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW MISSY!

Website: https://soyoureahairstylist.com

Instagram: https://www.instagram.com/soyoureahairstylist

Collab & Co: https://www.instagram.com/collabandcompany

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