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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: October, 2020
Oct 29, 2020

Jay is back on Beyond The Technique’s podcast today to give us a sneak peak of his new book, This vs. That. You will learn the choices we have when we are communicating with our salon teams, and how important it is to pause and empathize before responding. Jay educates us on styles of education and shares why the new currency is flexibility. He uncovers how to identify your stylists’ willingness versus their ability to buy in or take action at your salon. We promise that investing in Jay’s book will be the best leadership investment for yourself and for your salon leaders!

 

GET HIS BOOK HERE: www.thisvsthatbook.com

 

WATCH ON YOUTUBE! https://youtu.be/vVyn2i32OsY

 

HOW TO HAVE A BOOMING BRIDAL BUSINESS!

https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Oct 26, 2020

We’ve been told that creating a culture with a high level of emotional intelligence will be one of the major reasons’ stylists will join and stay with our salon brand. But have we taken this goal too far? Have we created an atmosphere of friendships that are later disrupted? We are undoubtedly an emotional, relationship-based industry, but we have to find that balance between ruling our business and having compassion for our team. Today, we have first-time guest and industry expert, Jordan Betts, here to share why she pivoted from becoming a therapist to joining the beauty industry, and how she’s developed an approach to having healthy, sustainable, and manageable boundaries with you salon team.

WATCH ON YOUTUBE: https://youtu.be/tjvCw0JP5Bc

 

HOW TO HAVE A BOOMING BRIDAL BUSINESS!

https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW JORDAN BETTS!

Website: https://www.makingitawesome.com

Facebook Group: https://www.facebook.com/groups/makingitawesome

Oct 22, 2020

Today we are going to dive into the PPPs of marketing. No, this has nothing to do with our relief funding—but everything to do with funding the future of your salon revenue. That is because PPP is the basics of crafting your messages through social media, marketing emails, and all digital marketing advertisements. This one messaging strategy will bring a ton of interest to your brand and business!

 

HOW TO HAVE A BOOMING BRIDAL BUSINESS!

https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Oct 19, 2020

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 380 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.

If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com

WATCH ON YOUTUBE: https://youtu.be/9hUR4DovLC0

 

HOW TO HAVE A BOOMING BRIDAL BUSINESS!

https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Oct 15, 2020

Today’s episode is all about the kind of mindset you need to have in order to build wealth that will last through many generations. Ashley M. Fox is here to share her wisdom on how to get clear on your wealth-building strategies, what approach you should have to making money in your sleep now and in the future. I promise you—you will be fired up after listening to today’s podcast! You have to share this one with your family and friends. And remember, you are the most valuable asset in your life.

WATCH ON YOUTUBE: https://youtu.be/lr5L0d1UU-o

 

HOW TO HAVE A BOOMING BRIDAL BUSINESS!

https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW EMPIFY!

Website: https://www.empify.com

Instagram: https://www.instagram.com/empify

Oct 12, 2020

Nina Tulio is back to share her top tips for getting your stylists booked and busy. She is going to dive into important ways to reach the guests who already love you and ways to give them value-added experience to help grow your salon’s average ticket. Nina also guides us on how this could be the best time and opportunity to reach new guests who are looking for new stylists! At the end of today’s conversation Nina inspires us with her words of wisdom—words you will want to play each morning to remind yourself why you started this career and how many lives you’ve touched along the way. Enjoy and share with your industry friends!

WATCH ON YOUTUBE: https://youtu.be/2gwxzk1g5kY

 

HOW TO HAVE A BOOMING BRIDAL BUSINESS!

https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW CONCIHAIRGE!

Website: https://www.1nagency.com

Instagram: https://www.instagram.com/ninatulio

Oct 8, 2020

Imagine having over 700 clients on your waitlist. This the opportunity that is knocking at Stephanie’s “front door.” Stephanie is the founder and CEO of Concihairge, a full-service hair salon that brings the full suite of salon services to consumers. Think of it being akin to uber for hairstylists. She is here to share why now more than ever, we should embrace the change of consumer behavior, and pivot with an open minded to offer in-home services through Conciehairge.

 

WATCH ON YOUTUBE: https://youtu.be/D25J52g_6qk

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW CONCIHAIRGE!

Website: https://www.concihairge.com

Instagram: https://www.instagram.com/concihairge

Oct 5, 2020

Today we have first-time guest and industry expert, Nikki Le, here to share her tremendous expertise on making and managing money in your salon business. She will dive into the basic principles of making money, managing expenses, and planning for profit. And if that weren’t “sexy” enough—you’ll understand when you listen—she will be giving everyone a FREE GIFT to help you take and apply these principles to your own business!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW NIKKI LE!

Website: https://thestatementsproject.com

Email: nikkistatements@gmail.com

Oct 1, 2020

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 380 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.

If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com

WATCH ON YOUTUBE: https://youtu.be/yb9_GWSUNM8

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

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