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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: 2022
Nov 21, 2022

Kris Plachy is here to share why it’s important to step into the CEO role as a female leader and entrepreneur. She will dive into who you need to be in order to attract and retain great talent. And how important accountability is! She also shares the five major roles that the CEO is responsible for. This is your time to step into your greatness. Believe it and be it!

WATCH ON YOUTUBE: https://youtu.be/YxVlhr9NV-I

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW KRIS!

Website: https://krisplachy.com/ceo

Instagram: https://www.instagram.com/krisplachycoach

Podcast: https://krisplachy.com/podcast

Nov 14, 2022

She’s back and here to share her advice on how to optimize the opportunity of acquiring existing salons. With three locations she still offers both employee and rental opportunities within one brand. If you’re considering a hybrid salon model or hoping to expand your brand, this episode is for you!

WATCH ON YOUTUBE: https://youtu.be/7VM8zYlH01I

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW GOLD N BRAID SALONS!

Gold N Braid’s Website: https://www.salongoldandbraid.com

House of Collaboration Website: https://www.houseofcollaboration.com

Gold N Braid’s Instagram: https://www.instagram.com/goldandbraid

Amber’s Instagram: https://www.instagram.com/amberoharahair

Nov 7, 2022

Now is the time to believe fearlessness is non-negotiable. Join us today as we dive into Danielle’s journey of starting GlossGenius—an industry technology that serves over 45,000 beauty professionals and businesses. Danielle shares her four reasons why we should maximize technology in order to be successful, sustainable, and profitable, without it costing us more time!

WATCH ON YOUTUBE: https://youtu.be/raLnJ5bKay4

 

JOIN mya!joinmya.com

 

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FOLLOW GLOSSGENIUS

Website: https://glossgenius.com

Instagram: https://www.instagram.com/glossgenius

Oct 31, 2022

How long do you analyze new opportunities for your salon before making a change? We’re going to dive into the stopes for managing change and learn about the most important elements to implementing new ideas. Our guests are high performing businesswomen who love to reach new goals and new opportunities. BONUS: You’ll hear about their third salon acquisition and what three things they look at prior to buying a new salon!

 

WATCH ON YOUTUBE: https://youtu.be/3219t3vmTCo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW DAVANTI SALON

Website: https://www.davantisalon.com/

Instagram: https://www.instagram.com/DAVANTISALON/

Oct 24, 2022

Introducing award-winning salon owner and celebrity hairstylist from New York, New York—Victoria Vidov! She’s here to share her industry journey and her approach to running a successful salon in the biggest city in the U.S. Her passion is for our industry contagious, and her mission is inspiring!

 

WATCH ON YOUTUBE: https://youtu.be/hNIdrVppdMM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW VIDOV SALON

Website: https://vidovwestsalon.com/

Instagram: https://www.instagram.com/vidovsalon/

Oct 17, 2022

We have a next-level guest joining us today! Tim Redmond is here to share his knowledge on successful entrepreneurship. You’ll hear the most important questions you should be asking yourself right now to increase profits, build your team, and hit the goals you’ve always desired. Tim’s energy is contagious, and his real-talk approach will motivate everyone listening today. Please share this episode with your business friends and network!

 

WATCH ON YOUTUBE: https://youtu.be/kgVja4VhoWM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

CONNECT WITH TIM & HIS TEAM!

Website: https://redmondgrowth.com/

Oct 10, 2022

Join us today as we share the incredible success of Verde Salon! Lead by Roberto Sinopoli, this group is committed to growing their team, their profit, their education opportunities, and their values. Today will be inspiring as we learn how they’ve become a Top 200 Salon in North America and the most sought-after Aveda salon in their area.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW VERDE SALON

Website: https://www.verdesalon.ca/

Instagram: https://www.instagram.com/verdeavedasalon/

Oct 3, 2022

A passion for women started early in Tiffany’s life when she had to make the tough decision to leave the beauty industry to support her two daughters. But the beauty industry came back to her in full-circle and she became the owner of award-winning Indulge Salon and Tanning! She’s hear to share how she created the Big Sisters, Little Sisters program at her salon and why she continues to lead her team to new levels of success!

 

WATCH ON YOUTUBE: https://youtu.be/xjr2l2Ik3qU

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW INDULGE SALON & TANNING
Website:
https://www.indulgesalonandtanning.com/

Instagram: https://www.instagram.com/indulgesalonandtanning/

Sep 26, 2022

If you could offer your new team members any perks, what would they be? Our guest, Amy Roland had a clear idea of the type of salon she wanted to build and the type of lifestyle opportunities she wanted to provide her stylists. She’s here to share what she’s doing to attract new stylists such as career mapping, paid education, paid holidays, and her unique wellness program! You’ll definitely be inspired.

WATCH ON YOUTUBE: https://youtu.be/hIkV_JY8xCg

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW A ROLAND SALON!

Website: https://www.arolandsalonstudio.com/

Instagram: https://www.instagram.com/arolandsalon/

Sep 19, 2022

Have you thought about bringing on a co-owner? Or, sharing profits with someone who’s been an incredible leader for your salon? Join us today as we dive into the industry journey of award-winning, seven-figure salon owner, Jen Baudier! From opening a salon, to buying a building, to creating a new channel for ownership so she can work on her business while living at her beach house—this episode will inspire and motivate you to take new, bigger steps!

 

WATCH ON YOUTUBE: https://youtu.be/tLhur5GbT_0

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW BELLA STYLE

Website: https://mybellastyle.com/

Instagram: https://www.instagram.com/bellastylesalon/

Sep 12, 2022

Top 200 Salon Owner, Kelsey Lenox is here to share how her passion for being behind-the-chair has led to their salon’s innovative way of charging for color services. You’ll love her step-by-step approach to her color consultations that help guide her service direction and allows her to maximize her schedule. Their team approach not only alleviates behind-the-chair burnout, it also empowers their team to be involved in every hiring process!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW INDIGO THE SALON

Website: https://www.indigothesalon.com/

Instagram: https://www.instagram.com/indigothesalon994/

Aug 29, 2022

Join us as we learn about multi-location, award-winning salon owner, AnneMarie Krainich. Her Salt Lake City salon brand has grown exponentially. Her hiring process is specific to her brand and her approach to beauty is all about elegance and luxury. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/zUhPOeJGYiU

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW OTTALAUS SALON!

Website: https://ottalaus.com/

Instagram: https://www.instagram.com/ottalaussalon/

Aug 22, 2022

Wondering if you could move out of the State your salon is located? Megan has done it! She’s no stranger to exploring new cities and finding new opportunities for growth. Join us today as we dive into her journey, successes, and lessons in building a multi-location, award-winning brand!

 

WATCH ON YOUTUBE: https://youtu.be/dW4aEA9lSd0

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW MEGAN & ZINKE HAIR STUDIO!

Website: https://zinkehairstudio.com/
Instagram:
https://www.instagram.com/zinkehairstudio/

Megan’s Instagram: https://www.instagram.com/avedalady/

Aug 15, 2022

Imagine signing a lease and then your funding falls through. Or, being shut down from COVID and after paying your team you have $38 left in your account. Our guest today, Kelley Swing faced both obstacles. She’s here to share how she’s grown her seven-figure salon while opening a product and education distribution center—and now publishing articles for Rolling Stones!

 

WATCH ON YOUTUBE: https://youtu.be/Uth5Uz8tOrg

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW HEAD CASE!

Website: https://headcasehairstudio.com/

Instagram: https://www.instagram.com/headcasehairstudio/

Aug 8, 2022

Are you overwhelmed with responsibilities? Do you wish you had more hours in the day? Are you desiring more fun and freedom on the weekends? Then today is for you! We have first-time guest and award-winning salon owner, Michell Bartlein here to share how she successfully manages her salon, her coaching business, and her family—including three kids! She’s a visionary who will motivate you to take control of your life and your time.

 

WATCH ON YOUTUBE: https://youtu.be/XZ7A2H81omg

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SAVOYE SALON & SPA

Website: http://savoyesalonspa.com/

Instagram: https://www.instagram.com/michell_strategies4biz/

Aug 1, 2022

Join us today as we dive into the career and life of Shelby Tarleton, the owner and founder of Pink Lady Lash, Lash Boss Radio, Lash Boss University, and Lash Boss Conference. Though she’s built an empire, she will share what she’s doing differently to find peace, wisdom, and empowerment for leading her team and business. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/LcBgwnbsQxQ

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW PINK LADY LASH!

Website: https://www.pinkladylash.com/shelby

Instagram: https://www.instagram.com/pinkladylash/

Jul 25, 2022

Today you’re in for a special treat because we have Virginia Meyer her incredible industry journey and her vision for Fourteen Jay Salon, located in New York, New York! Their salon was already positioned to provide enhanced services such as trichology counseling, due to their personalized approach to client consultations. This is one of many takeaways you’ll experience in today’s show. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/KoQUNhzGi10

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW FOURTEEN JAY!

Website: https://www.fourteenjay.com/

Instagram: https://www.instagram.com/fourteenjay/

Email Virginia: vmeyer@fourteenjay.com

Jul 18, 2022

Do you know what they don’t teach you in beauty school? Retail merchandising! We are so grateful Bob Myers is back here to share is incredible knowledge of mainstream merchandising so you can learn what the most powerful retail brands are doing to increase retail traffic and sales. Today is a special podcast because Bob is providing slides and visuals for us! Download the slides below or watch today’s episode on YouTube. (Links below)

 

DOWNLOAD THE FREE RETAIL RESOURCES!

https://www.brandfuelsolutions.com/post/fundamentals-of-retail-merchandising

 

WATCH ON YOUTUBE: https://youtu.be/s2yBENgZUdo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

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FOLLOW BRAND FUEL!

Website: https://www.brandfuelsolutions.com/

LinkedIn: https://www.linkedin.com/in/bob-myers-106a0210/

Jul 11, 2022

How do you define work-life balance? Published Hairstylist and Salon Owner, Desirre Escobedo knows that work-life balance looks different for everyone. That’s why she takes a personalized approach to crafting her salon life and empowering her stylists to do the same. She’s ever changing and working to develop her talented team. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/W-drdrlG4cs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LAVISH HAIR LOUNGE

Website: http://lavishhairlounge.com/

Instagram: https://www.instagram.com/lavishhairlounge/

Jun 27, 2022

Have you seen the infamous movie, Jerry Maguire? If so, you’ll know this line—show me the money! Join us today as we share the journey of award-winning salon owner, Rosie Wescott. She gives her stylists the opportunity to move up in their level and title every three months. You’ll hear how one stylist went from a level one to earning six figures in just one year! After this episode, you will have new ideas for your salon.

 

WATCH ON YOUTUBE: https://youtu.be/yABnCs6wMPY

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW VAULT SALON!

Website: https://www.thevaultsalon.com/

Instagram: https://www.instagram.com/vaultsalon916/

Jun 20, 2022

Join us today as we introduce you to salon owner and entrepreneur, Luisa Garcia!

Luisa moved to the U.S. with her children and a dream. She didn’t English but it didn’t stop her from pursuing a career in cosmetology. The language barrier was a challenge at first, but you’ll discover how this turned out to be her superpower and helped propel her professional career to new heights! Her incredible story will inspire you to live each day with gratitude and a positive outlook.

 

WATCH ON YOUTUBE: https://youtu.be/45c2MM424-8

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SOLEIL SALON AND SPA

Website: https://soleil-salon.com/

Instagram: https://www.instagram.com/soleilsalonspa/

Jun 13, 2022

Imagine your new stylist getting to be behind-the-chair after one month of getting licensed! Today, we have first-time guest and award-winning salon owner, Cindy Penrod here to share how she’s ramped up her new-hire training program to speed up getting her stylists on the floor and working with guests as soon as possible.

 

WATCH ON YOUTUBE: https://youtu.be/vBQjukI_SRs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW THE DOOR SALON

Website: https://www.thedoorsalon.com/

Instagram: instagram.com/thedoorsalon/

Jun 6, 2022

COVID brought award-winning salon owner, Jaclyn Cosh, some personal challenges. She discovered she was not alone. She turned her obstacle into an opportunity, and it paid off big! She’s here to share her industry journey and how she’s unlocked a huge earning potential for her stylists and salon. Enjoy!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW JEM SALON

Website: https://www.jemhair.com/

Instagram: https://www.instagram.com/jemhairnewpaltz/

May 30, 2022

Imagine moving from Utah to New York City to pursue Broadway. You start off sleeping on the floor of a friend’s apartment and life is about auditioning, networking, and finding the role of a lifetime. This was the life of our first-time guest, David Spangenthal! The story sweetens as he found his career, his love, and his passion for the beauty industry—all by taking leaps of faith throughout his life. Join us today for an inspiration journey of David’s career, family, and seven-figure salon business.

 

WATCH ON YOUTUBE: https://youtu.be/mfpGee4CPek

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW TIMOTHY JOHN SALON
Website:
https://www.timothyjohnsalon.com/

Instagram: https://www.instagram.com/timothyjohnssalon/

May 23, 2022

Their father started it all and later passed the torch to daughters Toni and Cher. Join us as we learn about the legacy of La Jolie Salon & Spa. Two sisters who’ve endured an early transition walk-out to navigating new times post-Covid. They are as passionate as ever to reinvent themselves, their team, and their award-winning salon and spa!

 

WATCH ON YOUTUBE: https://youtu.be/W8ATDdwDhkM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LA JOLIE SALON & SPA

Website: https://lajoliesalonandspa.com/

Instagram: https://www.instagram.com/lajoliesalonandspa/

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