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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: 2023
Nov 27, 2023

Have you ever wondered who stands up on behalf of the beauty industry when it comes to government policy, regulation, and legislature? Meet, Myra Reddy! She's the Director of Government Affairs for the Professional Beauty Association (PBA). She's here to share how she actively works to protect and progress the beauty industry for the better. Please stay apprised and share this episode with your industry friends!

WATCH ON YOUTUBE: https://youtu.be/Xmjwlz95tXk

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW PBA

Website: https://www.probeauty.org/pba-advocacy/

 

JOIN THE PBA: https://www.probeauty.org/join

Nov 20, 2023

We have the celebrity hairstylist and founder of curl cult, Janine Jarmen, here to share her beauty industry journey and why developing a better, vegan, and modern perm is the tool you've been missing to optimize the way you serve your clients. This conversation was one of my favorites of the year. Listen today!

WATCH ON YOUTUBE: https://youtu.be/QvCnZxp46eU

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW CURL CULT

Instagram: https://www.instagram.com/curlcult/

Website: https://www.curlcult.com/

 

JOIN THE PBA: https://www.probeauty.org/join

Nov 13, 2023

In a sea of competition, what makes your business stand out? Is your story stronger? Is your team more accessible? Today, you’ll learn from Shaahin Cheyene, an entrepreneur, author, speaker, and podcaster. He’s going to share how he launched a wellness product at the age of sixteen and made a Billion dollars! His journey is incredible, and we promise you will leave with a ton of insights that will improve how you do your business now.

WATCH ON YOUTUBE: https://youtu.be/vw_4zcWG46k

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SHAAHIN CHEYENE

Website: https://www.shaahincheyenne.com/

PodcastCola: https://podcastcola.com/

Instagram: https://www.instagram.com/shaahincheyene/

Buy His Book: BILLION: How I Became King of The Thrill-Pill Cult

 

JOIN THE PBA: https://www.probeauty.org/join

Nov 6, 2023

Burnt out from doing hair? There's still hope! You can pivot your career path and stay in this amazing industry. Just ask Shab Caspara, who has gone from Hairstylist to one of the most recognized trichologists and an expert resource for all major beauty and health media outlets. Today, Shab will share her journey, her advice on having the best hair possible, and why her new brand, Leona, is taking the beauty industry by storm!

WATCH ON YOUTUBE: https://youtu.be/8TT5FByd9BM

 

JOIN mya! joinmya.com

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW LEONA!
Website:
https://leona.co/

Instagram: https://www.instagram.com/theleonaway/

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 30, 2023

Thinking about networking can be daunting, but if you look at it as a form of building relationships just like we do when we're working with our guests, our team, or our vendors, then this becomes an area we can lean into. When we grow our network, we naturally incur growth in ourselves, our business, and oftentimes our financials. Today, Lynzie Smith shares how important it is to go after your goals because the answer is already a no unless you ask!

WATCH ON YOUTUBE: https://youtu.be/937GqPJIyCk

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

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FOLLOW COMMON WEALTH COLLECTIVE

Website: https://cwcollective.co/

Instagram: https://www.instagram.com/common.wealth.co/

Common Wealth Conversations: https://cwcollective.co/podcast/

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 23, 2023

We have CEO, Greg Davis, here to share his journey and story of why physical safety is the foundation to your team’s ability to produce. If you want your team to thrive and perform at the highest level, this episode is for you. q

WATCH ON YOUTUBE: https://youtu.be/Ftpu04rqK5c

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

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FOLLOW BIGLEAF NETWORK

Website: https://www.bigleaf.net/

Greg Davis: https://www.linkedin.com/in/davisgj/

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 16, 2023

We have Superstar Entrepreneur, Nikia Londy, here to share how every niche business decision she’s made has led to massive success. When she launched her niche hair augmentation brand, Intriguing Hair, she made just under six-figures in her first MONTH! You will be energized and inspired after today’s show. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/7ZIxpDxXx2o

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW INTRIGUING HAIR!

Website: https://intriguinghair.com/

Instagram: https://www.instagram.com/intriguinghair/

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 9, 2023

People are craving relationships now more than ever. Donna Rodrigue is back to share part of her Eufora Leadership Forum curriculum in order to help the industry grow their teams and their businesses. Her experience and insight are so needed right now! Join us for this great conversation that will leave you with new confidence in your business model.

WATCH ON YOUTUBE: https://youtu.be/Ikk8ipUODEU

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW EUFORA & CASA VERDE SALON!
Business Courses:
https://www.eufora.pro/pages/eufora-education

Website: https://www.casaverdesalonspa.com/

Instagram: https://www.instagram.com/casaverdesalonspa/?hl=en

Listen to our first episode together! https://joinmya.com/podcast/0372-survive-thrive-with-salon-owner-donna-rodrigue

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 2, 2023

Sometimes the things we resist are the things we need the most. Join us today as we dive into the positive impact morning huddles can have on your team. Learn from Author and Salon Owner, Drea Hemmer, who wrote the book, Intelligent HuddlesTM. Her journey will inspire you!

WATCH ON YOUTUBE: https://youtu.be/cmsLZPOmCzQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW DREA HEMMER!

Website: https://dreahemmer.com/

Instagram: https://www.instagram.com/dreahemmer/

 

JOIN THE PBA: https://www.probeauty.org/join

Sep 25, 2023

Karen Pudetti is here to share her journey and her massive pivot from a cushy Corporate America position to becoming a beauty industry expert. Her journey will inspire you to take risks, look at your numbers, and do the next big thing to help others around you. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/ouRQHzcaslI

 

JOIN mya! joinmya.com

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW KAREN’S BUSINESSES & GET HER BOOK

Get Her Book: https://www.amazon.com/Rags-Riches-Beauty-Icons-Made/dp/1948777398

Website: https://luxespa.com/

Instagram: https://www.instagram.com/luxesparoc/

 

JOIN THE PBA: https://www.probeauty.org/join

Sep 22, 2023

This is a special episode for our friends at Dave Ramsey Solutions. And I want to give a special shoutout to Kristin Hart and the women at Thompson Station Church. Join our host, Kati Whitledge, as she dives into what living on mission means to her. You'll also learn about the incredible budgeting tool Kati now provides for all of teams at all of her salon locations. Enjoy!

 

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Follow Us & Connect!

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MYA INSTAGRAM

 

Episode Links

CHECKOUT RAMSEY SMARTDOLLAR

CHECKOUT THE CONTENTMENT JOURNAL

 

JOIN THE PBA

Sep 18, 2023

Create that Big T Energy at your Salon by empowering your Stylists to specialize. We have first-time guest and award-winning Salon Owner, Caroline Dodig, here today! She's bringing a fresh perspective to the industry with her soon-to-be multilocation business model. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/Rr4CLk4QNQ4

 

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FOLLOW SOFFIATO VIA SALON

Website: https://soffiatovia.com/

Instagram: https://www.instagram.com/soffiatovia/

 

JOIN THE PBA: https://www.probeauty.org/join

Sep 11, 2023

Celebrity Makeup Artist and Creator of Beauty For Real, Leslie Munsell, is here to share her industry journey with us! Her global experience has given her the opportunity to meet incredible people and afford her the opportunity to develop and create her own makeup line! You will be inspired by her story and eager to join the Beauty For Real Movement.

WATCH ON YOUTUBE: https://youtu.be/swExflyVwHU

 

JOIN mya! joinmya.com

 

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MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW BEAUTY FOR REAL

Website: https://beautyforreal.com/

Instagram: https://www.instagram.com/beautyforreal/

 

JOIN THE PBA: https://www.probeauty.org/join

Sep 4, 2023

Have you ever thought about owning your own building? Or, putting your children on your payroll so they can contribute to an IRA? Have you thought about merging the employee salon model with booth rental? These are a few areas that our guest, Karen Hardee, has done in her own business. She’s here today to share her journey, the ways she’s built generational wealth, and her wisdom with us!

WATCH ON YOUTUBE: https://youtu.be/O3cGBQyKAfM

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW KAREN HARDEE

Website: https://www.karenhardee.com/

Beauty Biz on Demand: https://www.beautybizondemand.com/

Instagram: https://www.instagram.com/karendhardee/

 

JOIN THE PBA: https://www.probeauty.org/join

Aug 28, 2023

Do you wonder how to get others to do what you want them to do? Could it be that you’re asking the wrong question? There’s another way to think about leadership and we have Salon Owner and Certified John Maxwell Speaker and Coach, Heather Spencer, here today to shed light on the topic of leadership. She shares three ways you can approach leadership in your salon and spa business that will elevate yourself and your team!

WATCH ON YOUTUBE: https://youtu.be/1K-Mda_-Ejk

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW A SPENCER GELLISE SALON

Website: https://spencergellisesalon.com/

Instagram: https://www.instagram.com/aspencergellisesalon/

 

JOIN THE PBA: https://www.probeauty.org/join

Aug 21, 2023

Have you ever tried to tap into your nonconscious mind in order to release hurts, hangups and limiting beliefs? If you want to build your life by design, this episode is for you! We have Brigette Sobus here to share how NLP Hypnosis can give you the breakthrough in life you’ve been waiting for. Listen through the end to learn about a special gift Brigette is giving to all our listeners!

WATCH ON YOUTUBE: https://youtu.be/8kobH9EiiHU

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW POWER & JOY COACHING ACADEMY

Free Guide! https://brigettesobus.ck.page/salon-spa

Website: https://powerandjoycoachingacademy.com/

Instagram: https://www.instagram.com/coachbrigettesobus/

JOIN THE PBA: https://www.probeauty.org/join

Aug 14, 2023

Our Founder and Host, Kati Whitledge, shares why NOW is the best time to start something new, something bigger, and something in addition to what you’re already doing. Kati will share an overview of her year thus far and what she’s done to grow herself and her companies!

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

Aug 7, 2023

We have salon owners, Tara Gardiner and Sara Davis, here today to share their journey in purchasing a very successful three-location salon. They have made innovative changes to their associate training program that has helped them grow their team. This year, they are doubling the size of their flagship location and offering an education hub within. You will be inspired and motivated by their story!

WATCH ON YOUTUBE: https://youtu.be/BvLUklNslfw

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

JOIN THE PBA: https://www.probeauty.org/join

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SALON BLU

Website: https://salonbluhair.com/

Instagram: https://www.instagram.com/salonbluhair/

Jul 31, 2023

There are three ways you can work towards retaining your team members for the long haul. Nichole Garner is here to share those tips with us! Her award-winning salon has gone through multiple transitions and Nichole is no stranger to taking big risks during seasons when most people would shy away from them. This episode will inspire and motivate you and your leadership team!

WATCH ON YOUTUBE: https://youtu.be/38xBJ2C_HDE

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW CAPELLI’S STUDIO & SPA

Website: https://www.capellisstudio.com/

Instagram: https://www.instagram.com/capellisstudio/?hl=en

Jul 24, 2023

We have Ashley Thomas here today to share how she grew her salon from four team members to now a team of twenty-five. How she earned seven-figures in two years of operations. How she moved from a 1200 square foot salon to a 6500 square foot salon and self-funded the buildout. How she has a 20% profit margin! The list goes on with how inspiring this woman is and how much she’s doing to grow her team’s culture and revenue. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/TwuYRKD37Qg

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SIX TEN SALON

Website: https://www.sixtensalon.com/

Instagram: https://www.instagram.com/sixtensalon/

Jul 17, 2023

Have you tried to implement an onboarding or training program for new talent but wish there was more consistency to your program? We have Mallory Seisser here today to share her expertise on this topic! Mallory is a Salon Owner, Industry Educator, and Salon Owner Professor with Pip University! This topic is so near and dear to her because growing new professionals is one of her top priorities for her company. So much so, Mallory needs to either open a second salon location or find a larger salon space for her team! You will appreciate her wisdom on this topic!

WATCH ON YOUTUBE: https://youtu.be/E0NiPyi0vHs

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW GILDED LILY

Website: https://www.gildedlilychicago.com/

Instagram: https://www.instagram.com/gildedlilychi/

Jul 10, 2023

We have first-time guest and nail industry giant, Erica Schlabach here today! Erin is the Owner of Erica’s ATA—a seven-figure E-file manufacturer and nail tech education company. She’s here today to share her vision for where the nail industry is going and what ways we can grow our nail business within our salons and spas. This is a must listen even if you don’t offer nails!

WATCH ON YOUTUBE: https://youtu.be/INMq9HcZdrQ

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ERICA’S ATA!
Website:
https://ericasata.com/

Instagram: https://www.instagram.com/ericasata/

Jul 3, 2023

Have you ever seen a need for your craft and decided to put the energy toward solving that need? That’s exactly what Aminah has done by creating her own naturally textured product line. Learn about her industry journey, her salon three-day workweek and her mission to help owners discover their values that become the filter for their lives and businesses!

WATCH ON YOUTUBE: https://youtu.be/XWuvoW_bcR8

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW CRIE NATURAL

Website: https://www.crienatural.com/

Instagram: https://www.instagram.com/socrie/

Get Aminah’s Book! https://www.aminahlawson.com/the-time-factor

Jun 26, 2023

We have first-time guest and award-winning Salon Owner, Laura Watkins here. She is passionate and has found a renewed purpose to her beauty industry career—and that is raising awareness about mental health and having the deeper conversation about mental illness. She opens up about her own journey and how that’s impacted on her team and her salon and spa business. This episode is a must listen for all industry professionals!

WATCH ON YOUTUBE: https://youtu.be/fKpdmgs6Yik

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW PURE SALON-SPA

Website: https://puresalon-spa.com/

Instagram: https://www.instagram.com/puresalonlou/

Allly Health Contact: Jenny Weaver - jenny@allyhealth.net

Jun 19, 2023

She’s back! We have returning guest and industry expert, Jennifer Alvarez, here to educate us on how to ramp up and build a successful bridal business. Jennifer is a sought-after business coach, salon owner, and national educator. She’s the creator of the Bridal Bootcamp and Bridal Badass curriculum! She’s always transparent and authentic and we know you’ll love this episode!

WATCH ON YOUTUBE: https://youtu.be/PkFayT1waFY

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW JENNIFER ALVAREZ!

Website: https://jenniferjadealvarez.com/

Instagram: https://www.instagram.com/refinedbeautyboutique/

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