In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients.
WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s
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BTT Instagram: https://www.instagram.com/beyondthetechnique
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Join the PBA: https://www.probeauty.org/
FOLLOW OCCIPITAL SALON MARKETING
Website: https://occipitalmarketing.com/
Instagram: https://www.instagram.com/occipitalsalonmarketing/
Email: billy@occipitalmarketing.com
Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health!
WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg
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BTT Instagram: https://www.instagram.com/beyondthetechnique
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Join the PBA: https://www.probeauty.org/
FOLLOW SUMMA COLLECTIVE:
Website: https://www.thesummacollective.com/
Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave.
WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
DOWNLOAD EXAMPLE EMPLOYEE AGREEMENT: https://joinmya.com/mya-employee-agreement-example
In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence.
WATCH ON YOUTUBE: https://youtu.be/dJKLiW6BWvU
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW THE HEADROOM SALON
Website: https://www.theheadroom.ca/
Instagram: https://www.instagram.com/theheadroomgp/
In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out on this insightful episode and be sure to visit her site after the show!
WATCH ON YOUTUBE: https://youtu.be/PKe01j6pJEs
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW SALON SPA CONNECTION
Website: https://salonspaconnection.com/
Instagram: https://www.instagram.com/salonspaconnection/
LinkedIn: https://www.linkedin.com/in/susanwos/