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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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All Episodes
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Now displaying: November, 2024
Nov 25, 2024

In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors!

WATCH ON YOUTUBE: https://youtu.be/yMhb1_TwdWA

 

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Nov 18, 2024

In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader.

WATCH ON YOUTUBE: https://youtu.be/nXF5iUb4wCk

 

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Website: https://mirrormirroraustin.com/ 

Instagram: https://www.instagram.com/mirrormirroratx 

Buy Martha Lynn’s Book: https://www.theambitiousstylist.com/

Nov 11, 2024

In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation.

WATCH ON YOUTUBE: https://youtu.be/XaldrHGn0Ew

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

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Instagram: https://www.instagram.com/salonscale/

Nov 4, 2024

In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client.

Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons 

WATCH ON YOUTUBE: https://youtu.be/ppyoqSUxdUs

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/

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