In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it.
WATCH ON YOUTUBE: https://youtu.be/ECnAkHo8sr8
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Instagram: https://www.instagram.com/ivanzoot/
Website: https://www.ivanzoot.com/
Books: https://www.ivanzoot.com/educational-materials
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SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
Qnity’s “The Fill” Conference
Visit fillbyqnity.com and use code MYA20 for 20% off your registration!
Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity.
WATCH ON YOUTUBE: https://youtu.be/Rg94f5gXfdM
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GET A FREE SOCIAL MEDIA [CTA] AUDIT
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GET A FREE AUDIT OF YOUR WEBSITE
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
Qnity’s “The Fill” Conference
Visit fillbyqnity.com and use code MYA20 for 20% off your registration!
Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a stylist striving to hit new income goals or a salon owner looking to elevate your team's performance, this conversation is packed with game-changing insights. Justin breaks down the essential elements—attitude, presentation, consistency, and more—that separate top earners from the rest. But it's not just about what you do; it’s about how you show up, how you connect, and how you build a thriving, loyal clientele. If you’re serious about taking your career to the next level, don’t miss this episode!
WATCH ON YOUTUBE: https://youtu.be/Ra9DR5mhX5Y
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FOLLOW JUSTIN GOLD!
Instagram: https://www.instagram.com/risecoachingconsulting/
Website: https://risecc.com/
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GET A FREE SOCIAL MEDIA [CTA] AUDIT
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GET A FREE AUDIT OF YOUR WEBSITE
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
Qnity’s “The Fill” Conference
Visit fillbyqnity.com and use code MYA20 for 20% off your registration!
Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a more efficient way to color hair, J’s insights will light you up. He’s not only a master of his craft but a passionate advocate for ensuring hairdressers feel seen, heard, and equipped with the tools to thrive. His energy is contagious, his expertise is unmatched, and his mission is clear—helping you work smarter, not harder, so you can optimize your life behind the chair. Don't miss this empowering conversation!
WATCH ON YOUTUBE: https://youtu.be/sYZ1bsNI2NA
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FOLLOW J LADNER!
Instagram: https://www.instagram.com/itsmrjladner/
Website: https://www.jladner.com/
No Stylist Left Behind Podcast: https://www.jladner.com/podcast
GIFTS
GET A FREE SOCIAL MEDIA [CTA] AUDIT
https://joinmya.com/social-media-audit
GET A FREE AUDIT OF YOUR WEBSITE
https://joinmya.com/sticky-website-audit
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
Qnity’s “The Fill” Conference
Visit fillbyqnity.com and use code MYA20 for 20% off your registration!