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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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Beyond The Technique Podcast
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Jul 17, 2025

Do you truly understand the psychology behind your clients’ buying decisions? In this episode, Kati Whitledge breaks down the key differences between spenders and savers, offering real-world insights from her book From First Date to Forever. You’ll learn how to identify each persona, how to speak their emotional language, and how to deliver a client experience that keeps them loyal for life. Whether you're in beauty, sales, or customer service, this episode will transform the way you connect with your customers.

WATCH ON YOUTUBE: https://youtu.be/vGqIDsoTGmI

 

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

POWERED BY: 

JOIN mya! joinmya.com

 

FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/ 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

SPONSORS

Join the PBA: https://www.probeauty.org/ 

 

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/

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