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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: Page 1
Oct 14, 2024

In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss!

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW JOHN DIJULIUS GROUP
Website: https://thedijuliusgroup.com/
WEB EVENTS: https://thedijuliusgroup.com/livestream/

Oct 7, 2024

In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners.

 

WATCH ON YOUTUBE: https://youtu.be/19H35MpfSAM

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW HOTT SALON BRANDS!
Website: https://hottsalons.com/
hott blow dry bar Instagram: https://www.instagram.com/hottblowdry 

totally hott salon Instagram: https://www.instagram.com/totallyhottsalon

Sep 30, 2024

In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth!

WATCH ON YOUTUBE: https://youtu.be/y0LbfKZHvn4

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW SALON TODAY:
Website: https://www.salontoday.com/ 

Instagram: https://www.instagram.com/salontodayofficial/ 

Salon Today Top 200 Application: Click Here

Data-Driven Salon Tour: https://www.datadrivensalon.com/tour 

Hair to Stay: https://hairtostay.org/ 

Stacey’s Instagram: https://www.instagram.com/staceysoble/

Sep 23, 2024

In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners!

WATCH ON YOUTUBE: https://youtu.be/vldaUQeh2Xg

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW QNITY!

Website: https://qnity.com/ 

P&L STUDY: Click Here

Instagram: https://www.instagram.com/qnityinc/ 

Tom’s First Episode with us: https://joinmya.com/podcast/0303-profit-culture-and-edge-with-tom-kuhn

Sep 16, 2024

In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team!

WATCH ON YOUTUBE: https://youtu.be/y_55bmlvrCw

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW JAY WILLIAMS!

Podcasts we’ve done with Jay: Click Here

Website: https://thejwco.com/ 

Instagram: https://www.instagram.com/jaywilliamsco/?hl=en

Sep 9, 2024

In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success.

WATCH ON YOUTUBE: https://youtu.be/VqF4cinTHCA

 

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Join the PBA: https://www.probeauty.org/

Sep 2, 2024

n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals.

 

WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k 

 

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Join the PBA: https://www.probeauty.org/

Aug 26, 2024

In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family. 

WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW ZELINA!
Website: https://healingexperiencenow.com/ 

Instagram: https://www.instagram.com/healingexperiencenow

Aug 19, 2024

Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners!

WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

FOLLOW the PBA

Website: https://www.probeauty.org/ 

NAHA: https://enter-naha.secure-platform.com/a?utm_source=naha&utm_medium=2025
Salon Owner’s Experience: https://www.probeauty.org/salon-leaders-experience/ 

Instagram: https://www.instagram.com/probeautyassoc/

Aug 12, 2024

In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities.

WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW MARIA HAWKINS!
Website: https://hawkinsaesthetics.com/
Instagram: https://www.instagram.com/mariahawkinsaesthetics/

Aug 5, 2024

In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today!

WATCH ON YOUTUBE: https://youtu.be/FdtbTeqlEBw

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW HPSA

Website: https://highperformancesalon.com/
Instagram: https://www.instagram.com/highperformancesalon/
GET YOUR FREE BOOK: https://www.profitablesalon.com/

Jul 29, 2024

In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients.

WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s

 

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW OCCIPITAL SALON MARKETING

Website: https://occipitalmarketing.com/ 

Instagram: https://www.instagram.com/occipitalsalonmarketing/ 

Email: billy@occipitalmarketing.com

Jul 22, 2024

Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health!

 

WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW SUMMA COLLECTIVE: 

Website: https://www.thesummacollective.com/ 

Instagram: https://www.instagram.com/thesummacollective/ 

FREE GIFT: https://the-summa-collective.ck.page/95d4f2aba2

Jul 15, 2024

Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave.

WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 


DOWNLOAD EXAMPLE EMPLOYEE AGREEMENT: https://joinmya.com/mya-employee-agreement-example

Jul 8, 2024

In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence.

 

WATCH ON YOUTUBE: https://youtu.be/dJKLiW6BWvU

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW THE HEADROOM SALON

Website: https://www.theheadroom.ca/ 

Instagram: https://www.instagram.com/theheadroomgp/ 

Jul 1, 2024

In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out on this insightful episode and be sure to visit her site after the show!

WATCH ON YOUTUBE: https://youtu.be/PKe01j6pJEs

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW SALON SPA CONNECTION

Website: https://salonspaconnection.com/ 

Instagram: https://www.instagram.com/salonspaconnection/ 

LinkedIn: https://www.linkedin.com/in/susanwos/

Jun 24, 2024

In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure incomes, even in a rural town in Minnesota. Tune in to hear her inspiring journey and actionable insights for salon owners and beauty professionals.

WATCH ON YOUTUBE: https://youtu.be/-6av4GMqKgw

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW ABODE SALON & SPA

Website: https://www.theabodesalon.com/ 

Instagram: https://www.instagram.com/abodesalon/

Jun 17, 2024

We have award-winning salon owner Andi Wintzer here to share her insights behind her thriving salon. Andi emphasizes the importance of fostering a diverse and inclusive team culture. She dives into the environmental practices that set her salon apart, highlighting their commitment to sustainability. This year, her salon spa is focused on personalizing their guests’ experience by prioritizing consistent and thorough consultations to tailor every visit to individual needs. Join Andi as she reveals how these core values drive their success and inspire a loyal team and clientele.

 

WATCH ON YOUTUBE: https://youtu.be/2COoUicbI9A

 

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FOLLOW STUDIO 16 SALON SPA

Website: https://www.studio16salonspa.com/ 

Instagram: https://www.instagram.com/studio16salonspa/

Jun 10, 2024

Join us today as we share award-winning salon owner, Amber Pope's inspiring journey from a dedicated salon owner and beauty industry leader to a visionary entrepreneur. Amber shares her personal triumphs and the pivotal realizations that transformed her career as she transitioned from working behind-the-chair to fully focusing on her business and team. Discover the strategies and insights that empowered Amber to lead her salon to new heights and learn how you too can navigate this challenging yet rewarding shift in your own salon business.

 

WATCH ON YOUTUBE: https://youtu.be/yXYObe1IKmI

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

FOLLOW SALON27

Website: https://salon27az.com/
Instagram: https://www.instagram.com/salon27az 


RADICAL CANDOR BOOK: Click Here

Jun 3, 2024

Salon business expert and returning guest, Nina Tulio, shares her deep insights into tackling financial burnout for salon owners and professionals. In today’s episode, we explore five critical areas that impact your salon's profitability, providing actionable strategies to enhance your bottom line. Nina also uncovers three essential elements to ensure your salon not only survives but thrives in today's competitive market. Join us to transform your salon into a resilient and prosperous business with Nina's expert guidance.

WATCH ON YOUTUBE: https://youtu.be/rXwKkMCaS_4

 

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FOLLOW NINA TULIO

Website: https://ninatulio.com/ 

Instagram: https://www.instagram.com/ninatulio/

May 27, 2024

In this transformative episode, we're thrilled to welcome the visionary, Leon Alexander! Dive into a riveting discussion on reimagining business models with the consumer at the forefront. Leon shares his groundbreaking insights on why thinking differently isn't just innovative—it's essential. Are your customers the same ones who line up at Starbucks and Apple? Then it's time to tailor unique, memorable experiences just for them. Join us as we explore how to move beyond the traditional salon model and thrive in today's competitive market. Don't miss out on this game-changing conversation!

 

WATCH ON YOUTUBE: https://youtu.be/LadwXjl0yJ4

 

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FOLLOW LEON ALEXANDER

Website: https://euriskodesign.com/ 

Instagram: https://www.instagram.com/leonthebrit/ 

Email: eurisko1@me.com

May 20, 2024

Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation!

 

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FOLLOW POSH SALON & BOUTIQUE

Website: https://www.poshsalonandboutique.com/ 

Instagram: https://www.instagram.com/erikarose_poshsalon/

May 13, 2024

Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy!

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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FOLLOW SUSTAIN BEAUTY CO

Website: https://sustainbeauty.co/ 

Instagram: https://www.instagram.com/sustainbeautyco/

May 6, 2024

What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more!

WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 

 

FOLLOW STYLESMART VA

Website: https://www.stylesmartva.com/
SS Instagram: https://www.instagram.com/stylesmartva/ 

Shawna’s Instagram: https://www.instagram.com/shawnaarielhair/

Apr 29, 2024

It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired!

WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw 

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 

 

FOLLOW FALLON HELM

Instagram: https://www.instagram.com/fallonhelm/ 

Website: https://www.reviver3.com/

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