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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: Page 1
Mar 4, 2024

We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth.

WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8

 

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LET’S CONNECT!

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FOLLOW LINDSEY!
Instagram:
https://www.instagram.com/lindshaney/

Feb 26, 2024

Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures.

WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw

 

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LET’S CONNECT!

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Feb 19, 2024

Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team members to live their best lives. You'll be so energized by today's conversation!

WATCH ON YOUTUBE: https://youtu.be/8vqhL_NV1iU

 

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LET’S CONNECT!

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FOLLOW GRAEBER & COMPANY!

Website: https://graeberandcompany.com/

Instagram: https://www.instagram.com/graeberandcompany/

 

JOIN THE PBA: https://www.probeauty.org/join

Feb 12, 2024

Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick!

WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA

 

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Feb 5, 2024

Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator!

WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso

 

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FOLLOW PINUP & CHRISTINA!
Pinup Website:
https://pinupstudionc.com/

Pinup Instagram: https://www.instagram.com/pinupstudio_nc/

Christina Instagram: https://www.instagram.com/ps.christinak/

 

JOIN THE PBA: https://www.probeauty.org/join

Jan 29, 2024

If you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits!

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

PROFIT FIRST FOR SALONS: https://profitfirstsalons.com/

 

 

JOIN THE PBA: https://www.probeauty.org/join

Jan 22, 2024

Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to identify the right people for your team and what necessary steps you want to take to make sure they choose your salon as their new salon home.

WATCH ON YOUTUBE: https://youtu.be/VUi6ctLvPfA

 

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LET’S CONNECT!

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BUILD YOUR BEST TEAM: https://joinmya.com/build-your-best-team-ebook

PROFIT FIRST FOR SALONS: https://profitfirstsalons.com

 

JOIN THE PBA: https://www.probeauty.org/join

Jan 15, 2024

How do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person.

WATCH ON YOUTUBE: https://youtu.be/kDbZkgXVAlo

 

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JOIN THE PBA: https://www.probeauty.org/join

 

 

Keywords

Salon business, salon education, salon marketing, salon management, salon sales, business, podcast, beauty industry, hairstylist, barber, salon, barbershop, sales, entrepreneur, success, motivation, marketing, profits, education, advice, speaker, author, leader, salon owner, health, wellness, hair, products, coaching, mentor, kati whitledge, Instagram, facebook, social media, inspire, manufacturing, beyond the technique, meet your stylist, beyond the technique podcast, join mya, mya,

 

CATEGORIES

Barbershop Owners

Leadership

Marketing

Operations

Recruiting

Salon Owners

Spa Owners

Jan 8, 2024

Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our company!

WATCH ON YOUTUBE: https://youtu.be/ccYu7xfh0oY

 

DOWNLOAD THE COMPENSATION STRUCTURE & PATH TO SIX-FIGURES: joinmya.com/compensation-structure-for-commission-salons

 

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LET’S CONNECT!

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JOIN THE PBA: https://www.probeauty.org/join

Jan 1, 2024

If you become hyper-focused on these five areas this year, I guarantee your personal life will be the best it's ever been, your revenue will soar, and you will have the business and team you've always dreamed of. Join me today as we kick off the year and dive into our greatest potential!

WATCH ON YOUTUBE: https://youtu.be/_jVhzgnQLCo

 

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EXTREME OWNERSHIP BOOK

 

JOIN THE PBA: https://www.probeauty.org/join

Dec 25, 2023

This is a special conversation with someone whose life is about aligning her passion with her purpose. Our guest, Mandy Pulse, is here to share her story and how she helps owners and stylists in our industry find a way to align their passion and purpose--all while running a profitable salon business. Merry Christmas everyone and enjoy today's episode!

WATCH ON YOUTUBE: https://youtu.be/ap10zZ9X430

 

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FOLLOW SALON INSPIRE

Website: https://saloninspirekc.com/

Instagram: https://www.instagram.com/saloninspirekc/

 

JOIN THE PBA: https://www.probeauty.org/join¦

Dec 18, 2023

Do you have a business partner, or have you thought about going into business with someone? Learn from longtime industry owners, Terry McKee and James Amato who share how unstoppable you can become once you've honored each other’s strengths. The path may not be easy, in fact, sometimes it can be excruciating, but if you share vision, integrity, work ethic, and values, you can do anything and you can do anything together.

WATCH ON YOUTUBE: https://youtu.be/hbow7hjlDKE

 

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FOLLOW NUOVO SALON GROUP
Website:
https://nuovosalongroup.com/

Instagram: https://www.instagram.com/nuovosalons/

 

JOIN THE PBA: https://www.probeauty.org/join

Dec 11, 2023

It's often shared that the average salon has an 8-10% profit margin. But when we look under the hood we find that most salons actually don't know their profit margin! If you really want to understand your profit opportunity, then join us today for a discussion with Kelly Cahen! Kelly is a seven-figure salon owner who coaches owners how to master leadership and master their financials. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/KrXOwrQu0NA

 

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FOLLOW SCISSORS MAKES CENTS

Website: https://scissorsmakecents.com/

Instagram: https://www.instagram.com/scissorsmakecents/

 

JOIN THE PBA: https://www.probeauty.org/join

Dec 4, 2023

Industry Giant, Ray Civello is here for the first time to share his incredible journey with us! You will be so inspired by all that Ray has done to serve the industry and live out his creativity. He’s not even close to slowing down. On the contrary! Ray is working with industry experts to bring us the very best in hair color and skincare for our hair! You’ll learn all about it in today’s episode. Please share this with your industry friends!

WATCH ON YOUTUBE: https://youtu.be/iwXOH6WY4v8

 

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FOLLOW RAY’S BRANDS:

Color Space: https://www.instagram.com/colorspacehair/

Back of Bottle: https://www.instagram.com/backofbottle/

Civello Salons: https://www.instagram.com/civellosalonspa/

 

JOIN THE PBA: https://www.probeauty.org/joi

Nov 27, 2023

Have you ever wondered who stands up on behalf of the beauty industry when it comes to government policy, regulation, and legislature? Meet, Myra Reddy! She's the Director of Government Affairs for the Professional Beauty Association (PBA). She's here to share how she actively works to protect and progress the beauty industry for the better. Please stay apprised and share this episode with your industry friends!

WATCH ON YOUTUBE: https://youtu.be/Xmjwlz95tXk

 

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FOLLOW PBA

Website: https://www.probeauty.org/pba-advocacy/

 

JOIN THE PBA: https://www.probeauty.org/join

Nov 20, 2023

We have the celebrity hairstylist and founder of curl cult, Janine Jarmen, here to share her beauty industry journey and why developing a better, vegan, and modern perm is the tool you've been missing to optimize the way you serve your clients. This conversation was one of my favorites of the year. Listen today!

WATCH ON YOUTUBE: https://youtu.be/QvCnZxp46eU

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

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FOLLOW CURL CULT

Instagram: https://www.instagram.com/curlcult/

Website: https://www.curlcult.com/

 

JOIN THE PBA: https://www.probeauty.org/join

Nov 13, 2023

In a sea of competition, what makes your business stand out? Is your story stronger? Is your team more accessible? Today, you’ll learn from Shaahin Cheyene, an entrepreneur, author, speaker, and podcaster. He’s going to share how he launched a wellness product at the age of sixteen and made a Billion dollars! His journey is incredible, and we promise you will leave with a ton of insights that will improve how you do your business now.

WATCH ON YOUTUBE: https://youtu.be/vw_4zcWG46k

 

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FOLLOW SHAAHIN CHEYENE

Website: https://www.shaahincheyenne.com/

PodcastCola: https://podcastcola.com/

Instagram: https://www.instagram.com/shaahincheyene/

Buy His Book: BILLION: How I Became King of The Thrill-Pill Cult

 

JOIN THE PBA: https://www.probeauty.org/join

Nov 6, 2023

Burnt out from doing hair? There's still hope! You can pivot your career path and stay in this amazing industry. Just ask Shab Caspara, who has gone from Hairstylist to one of the most recognized trichologists and an expert resource for all major beauty and health media outlets. Today, Shab will share her journey, her advice on having the best hair possible, and why her new brand, Leona, is taking the beauty industry by storm!

WATCH ON YOUTUBE: https://youtu.be/8TT5FByd9BM

 

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FOLLOW LEONA!
Website:
https://leona.co/

Instagram: https://www.instagram.com/theleonaway/

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 30, 2023

Thinking about networking can be daunting, but if you look at it as a form of building relationships just like we do when we're working with our guests, our team, or our vendors, then this becomes an area we can lean into. When we grow our network, we naturally incur growth in ourselves, our business, and oftentimes our financials. Today, Lynzie Smith shares how important it is to go after your goals because the answer is already a no unless you ask!

WATCH ON YOUTUBE: https://youtu.be/937GqPJIyCk

 

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FOLLOW COMMON WEALTH COLLECTIVE

Website: https://cwcollective.co/

Instagram: https://www.instagram.com/common.wealth.co/

Common Wealth Conversations: https://cwcollective.co/podcast/

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 23, 2023

We have CEO, Greg Davis, here to share his journey and story of why physical safety is the foundation to your team’s ability to produce. If you want your team to thrive and perform at the highest level, this episode is for you. q

WATCH ON YOUTUBE: https://youtu.be/Ftpu04rqK5c

 

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FOLLOW BIGLEAF NETWORK

Website: https://www.bigleaf.net/

Greg Davis: https://www.linkedin.com/in/davisgj/

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 16, 2023

We have Superstar Entrepreneur, Nikia Londy, here to share how every niche business decision she’s made has led to massive success. When she launched her niche hair augmentation brand, Intriguing Hair, she made just under six-figures in her first MONTH! You will be energized and inspired after today’s show. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/7ZIxpDxXx2o

 

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FOLLOW INTRIGUING HAIR!

Website: https://intriguinghair.com/

Instagram: https://www.instagram.com/intriguinghair/

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 9, 2023

People are craving relationships now more than ever. Donna Rodrigue is back to share part of her Eufora Leadership Forum curriculum in order to help the industry grow their teams and their businesses. Her experience and insight are so needed right now! Join us for this great conversation that will leave you with new confidence in your business model.

WATCH ON YOUTUBE: https://youtu.be/Ikk8ipUODEU

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW EUFORA & CASA VERDE SALON!
Business Courses:
https://www.eufora.pro/pages/eufora-education

Website: https://www.casaverdesalonspa.com/

Instagram: https://www.instagram.com/casaverdesalonspa/?hl=en

Listen to our first episode together! https://joinmya.com/podcast/0372-survive-thrive-with-salon-owner-donna-rodrigue

 

JOIN THE PBA: https://www.probeauty.org/join

Oct 2, 2023

Sometimes the things we resist are the things we need the most. Join us today as we dive into the positive impact morning huddles can have on your team. Learn from Author and Salon Owner, Drea Hemmer, who wrote the book, Intelligent HuddlesTM. Her journey will inspire you!

WATCH ON YOUTUBE: https://youtu.be/cmsLZPOmCzQ

 

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FOLLOW DREA HEMMER!

Website: https://dreahemmer.com/

Instagram: https://www.instagram.com/dreahemmer/

 

JOIN THE PBA: https://www.probeauty.org/join

Sep 25, 2023

Karen Pudetti is here to share her journey and her massive pivot from a cushy Corporate America position to becoming a beauty industry expert. Her journey will inspire you to take risks, look at your numbers, and do the next big thing to help others around you. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/ouRQHzcaslI

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

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FOLLOW KAREN’S BUSINESSES & GET HER BOOK

Get Her Book: https://www.amazon.com/Rags-Riches-Beauty-Icons-Made/dp/1948777398

Website: https://luxespa.com/

Instagram: https://www.instagram.com/luxesparoc/

 

JOIN THE PBA: https://www.probeauty.org/join

Sep 22, 2023

This is a special episode for our friends at Dave Ramsey Solutions. And I want to give a special shoutout to Kristin Hart and the women at Thompson Station Church. Join our host, Kati Whitledge, as she dives into what living on mission means to her. You'll also learn about the incredible budgeting tool Kati now provides for all of teams at all of her salon locations. Enjoy!

 

JOIN mya!

 

Follow Us & Connect!

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MYA INSTAGRAM

 

Episode Links

CHECKOUT RAMSEY SMARTDOLLAR

CHECKOUT THE CONTENTMENT JOURNAL

 

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