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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: Page 3
Mar 27, 2023

Today we have the pleasure of connecting with Randy Cotton, the CEO of Salon Interactive. What an awesome opportunity we have with their technology to reach our clients who have never purchase products from us in the salon. Learn what earning opportunities you have and how this free tool can help you compete with Amazon!

WATCH ON YOUTUBE: https://youtu.be/FlUa3qFRf0o

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SALON INTERACTIVE

Website: https://www.saloninteractive.com/

Instagram: https://www.instagram.com/saloninteractive/

Mar 20, 2023

Don’t rest on your recruiting efforts—you always have to have this funnel open. One of the great takeaways from talking to industry expert and recruiting software CEO, Susan Wos. Today you will hear about her industry journey and why her fascination with matchmaking and relationships has led to launching Enlightened Hire! If you’re looking to grow your salon or spa team, this episode is for you. Wait until the end to hear about the free offer from Susan!

WATCH ON YOUTUBE: https://youtu.be/FYOCmrIIjE4

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ENLIGHTENED HIRE

Website: https://www.enlightenedhire.com/

Instagram: https://www.instagram.com/salonspaconnection/

Mar 13, 2023

Less than six months ago, Anna Johnson, purchased Atelier Studio in San Jose, California. Today we learn about how the transition of ownership took place and what obstacles and epiphanies she's faced as a new salon owner. Whether you are new or a seasoned salon owner, you will take away great tips from Anna!

WATCH ON YOUTUBE: https://youtu.be/FsQNlCBrLX4

 

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FOLLOW ATEILER STUDIO!

Website: https://ateliersalon.com/

Instagram: https://www.instagram.com/atelieraveda/

Mar 6, 2023

Success is in the way you react or adapt to the things you cannot control. One of our many takeaways from Stephanie Jones' inspiring journey. Join us today as we learn about award-winning Element Salon and Day Spa and how Stephanie grew her team from eight to over twenty and her revenue grew this year by a whopping 61%!

WATCH ON YOUTUBE: https://youtu.be/UyJdZ1e-i5I

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ELEMENT SALON & DAY SPA
Website:
https://www.elementsalons.com/

Instagram: https://www.instagram.com/elementsalon_mi/

Feb 27, 2023

Today we have first time guest, Alan Kossof here to share his beauty industry journey since birth! His passion for beauty business is so motivational. Decisions Alan made through the pandemic led to his acquisition of Solano USA! Have you ever thought about expanding your ventures in the beauty industry? Then this episode is for you!

 

WATCH ON YOUTUBE: https://youtu.be/NqtvGHWyq2M

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW TEDDIE KOSSOF + SOLANO USA

Teddie Kossof Website: https://teddiekossof.com/

TK Instagram: https://www.instagram.com/teddiekossofsalonspa/

Solano Website: https://solanousa.com/

Solano Instagram: https://www.instagram.com/solanousa/

Feb 20, 2023

What would it look like if all the dreams you had could collide into one brand and serve hundreds of thousands of people throughout multiple locations? That's exactly what Debbie Penzone and her team have done by bringing together heath, wellness, and beauty! Join us today for one of our most inspirational podcast episodes of the year thus far!



WATCH ON YOUTUBE: https://youtu.be/9zFDn3kPEwY

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW PENZONES!

Website: https://www.penzonesalons.com/

Instagram: https://www.instagram.com/penzonesalonsandspas/

 

OTHER RESOURCES:

Intercoiffur: https://www.intercoiffure.com/

Feb 13, 2023

Join us today as we learn from Boulevard’s Customer Success Manager, Jules Reese! Jules is your number-one advisor when it comes to business management, technology, and strategic data implementation. What an uplifting conversation with someone who clearly understands what it takes to retain team members and increase revenue. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/r7Mxj6QbY28

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW BOULEVARD

Website: https://www.joinblvd.com/

Instagram: https://www.instagram.com/joinblvd/

Feb 6, 2023

Do you believe it can happen to you?! That's the question of the year. If you are a hairstylist or have a team of hairstylists, this episode will inspire you. Learn some of the mindset changes that led first-time guest, Jaclyn Beith to go from earning $30k to over $80k in just one year! Now, Jaclyn earns over six figures behind-the-chair and it's her passion to coach salons and hairstylists to do the same.

WATCH ON YOUTUBE: https://youtu.be/riE0Rva-8N0

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW JACLYN BEITH

Website: https://www.thinklikeasixfigurehairstylist.com/

Instagram: https://www.instagram.com/thinklikeasixfigurehairstylist/

Email: jaclyn@thinklikeasixfigurehairstylist.com

Jan 30, 2023

What comes to your mind when you think about beauty schools? Are you happy with your recruiting potential? The regulation or State Board requirements? Larry Foster is here to share feedback on these questions and so much more. If you are building your team and desire the most from your beauty school recruits, this episode is for you and your leadership team!

WATCH ON YOUTUBE: https://youtu.be/CFmUhY4Ikis

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW TRICOCI UNIVERSITY OF BEAUTY CULTURE!

Website: https://www.tricociuniversity.edu/

Instagram: https://www.instagram.com/tricociuniversity/?ref=badge

Jan 23, 2023

Is doing hair in Australia different that in the States? Today we have first-time guest, Kate Henderson here to share her fifteen-year journey in salon ownership in one of the biggest cities in Australia. Her approach to loving her team towards high-performance is one of many nuggets that will inspire you this new year!

WATCH ON YOUTUBE: https://youtu.be/UQUR2HOJaKk

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ELYSIUM HAIR

Website: https://elysiumhairbrisbane.com.au/

Instagram: https://www.instagram.com/elysiumhairbrisbane/

Jan 16, 2023

Do you have clients, friends, or family in your life that suffer from different forms of hair loss? Please share today’s episode with them. We have Dr. Bauman back again to share about Alopecia and the many forms and causes for this type of hair loss symptom. What a fascinating topic we have today. There’s hope in the many treatment paths at Bauman Medical!

WATCH ON YOUTUBE: https://youtu.be/F_AL4vPVZpM

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW BAUMAN MEDICAL

Website: https://www.baumanmedical.com/

Instagram: https://www.instagram.com/baumanmedical/

Jan 9, 2023

This is the year to push your investment in your business to another level. You will hear about the ways to invest, how to know when you’re ready for another location, and you’ll learn about a new stylist level and title that gives all seasoned, loyal stylists every reason to stay at your company for the long haul. Did you hear something that you’d like more coaching on? We are here to help. Email us at: info@beyondthetechnique.com

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

PROFIT FIRST: https://www.amazon.com/Profit-First-Salons-Cash-Eating-Money-Making-ebook/dp/B09X4K7NTC

Jan 2, 2023

Happy New Year! Have you thought about setting new goals for yourself this new year? Throw those out the window and learn why living by standards is the best path towards reaching the success and life that you’ve always wanted. Today our founder, Kati Whitledge shares the new personal standards she has set for her own life and why she’s made those positive, life-changing decisions.

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

Resources:

Infrared Sauna: https://infraredsauna.com/

Dec 26, 2022

Learn how founder, Johnna Bates started her highly sought-after salon right outside of Nashville, Tennessee, which led to the birth of KurlPro Academy. Their mission is to provide services for all hair types. Her passion has helped her grow her salon to over twenty team members. And her KurlPro brand is launching a patent-pending professional curly specific hood dryer! Johnna’s encouragement will inspire and motivate you to take your first step to launching your 2023 vision.

 

WATCH ON YOUTUBE: https://youtu.be/xkTzZczrd8k

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW KURLPRO

Website: https://kurlpro365.com/

Instagram: https://www.instagram.com/kurlpro/

Dec 19, 2022

We have first-time guest, Amie Justine joining us today! She is here to share her journey in the beauty industry and what she’s doing to set her salon apart from salons in her area. Her passion for hair meets her purpose in growing her team—focusing on developing the whole person by providing unparalleled education.

WATCH ON YOUTUBE: https://youtu.be/PB4AVez0rCY

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW EMMA JUSTINE SALON!

Website: https://emmajustinesalon.com

Instagram: https://www.instagram.com/emmajustinesalon

Dec 12, 2022

What’s on your vision board? For multi-location salon owner and creator of Urban Betty beauty products, Chelle Neff is here to share how her vision previous to the pandemic is now coming to life. With a third location on the horizon, Chelle shares what she’s had to do create a company that can work without her. If your salon has a dependency on you that prevents you from taking vacations or truly unplugging—this episode is for you!

WATCH ON YOUTUBE: https://youtu.be/U2eiEF4GU5A

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW URBAN BETTY SALON!

Website: https://urbanbetty.com

Products: https://www.shopurbanbetty.com

Instagram: https://www.instagram.com/urbanbettysalon

Dec 5, 2022

Vivienne Mackinder is back to give us much needed advice on finding our confidence and our creative. If you have new stylists on your team or seasoned stylists looking to get their groove back—this episode is the perfect one to share with them! We learn what foundational skill will equip you to be the master designer of your craft and what steps you can take to create scroll-stopping photography of your work. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/soRAo4_65iw

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW VIVIENNE MACKINDER!
Website:
https://www.viviennemackinder.com

Instagram: https://www.instagram.com/viviennemackinder

Nov 28, 2022

Customers make their decisions on who they are today and who they want to be tomorrow. This is one of many takeaways you will have today! Dr. Michael Barbera shares the seven steps to earning and keeping clients’ trust. These steps will increase your positive reviews and client retention! Share today’s episode with business friends across all industries. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/BJ-CNLd6iZk

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW CLICKSUASION LABS!

Website: https://www.clicksuasion.com

Instagram: https://www.instagram.com/clicksuasion

Email Dr. Michael: mike@clicksuasion.com

Nov 21, 2022

Kris Plachy is here to share why it’s important to step into the CEO role as a female leader and entrepreneur. She will dive into who you need to be in order to attract and retain great talent. And how important accountability is! She also shares the five major roles that the CEO is responsible for. This is your time to step into your greatness. Believe it and be it!

WATCH ON YOUTUBE: https://youtu.be/YxVlhr9NV-I

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW KRIS!

Website: https://krisplachy.com/ceo

Instagram: https://www.instagram.com/krisplachycoach

Podcast: https://krisplachy.com/podcast

Nov 14, 2022

She’s back and here to share her advice on how to optimize the opportunity of acquiring existing salons. With three locations she still offers both employee and rental opportunities within one brand. If you’re considering a hybrid salon model or hoping to expand your brand, this episode is for you!

WATCH ON YOUTUBE: https://youtu.be/7VM8zYlH01I

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW GOLD N BRAID SALONS!

Gold N Braid’s Website: https://www.salongoldandbraid.com

House of Collaboration Website: https://www.houseofcollaboration.com

Gold N Braid’s Instagram: https://www.instagram.com/goldandbraid

Amber’s Instagram: https://www.instagram.com/amberoharahair

Nov 7, 2022

Now is the time to believe fearlessness is non-negotiable. Join us today as we dive into Danielle’s journey of starting GlossGenius—an industry technology that serves over 45,000 beauty professionals and businesses. Danielle shares her four reasons why we should maximize technology in order to be successful, sustainable, and profitable, without it costing us more time!

WATCH ON YOUTUBE: https://youtu.be/raLnJ5bKay4

 

JOIN mya!joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW GLOSSGENIUS

Website: https://glossgenius.com

Instagram: https://www.instagram.com/glossgenius

Oct 31, 2022

How long do you analyze new opportunities for your salon before making a change? We’re going to dive into the stopes for managing change and learn about the most important elements to implementing new ideas. Our guests are high performing businesswomen who love to reach new goals and new opportunities. BONUS: You’ll hear about their third salon acquisition and what three things they look at prior to buying a new salon!

 

WATCH ON YOUTUBE: https://youtu.be/3219t3vmTCo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW DAVANTI SALON

Website: https://www.davantisalon.com/

Instagram: https://www.instagram.com/DAVANTISALON/

Oct 24, 2022

Introducing award-winning salon owner and celebrity hairstylist from New York, New York—Victoria Vidov! She’s here to share her industry journey and her approach to running a successful salon in the biggest city in the U.S. Her passion is for our industry contagious, and her mission is inspiring!

 

WATCH ON YOUTUBE: https://youtu.be/hNIdrVppdMM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW VIDOV SALON

Website: https://vidovwestsalon.com/

Instagram: https://www.instagram.com/vidovsalon/

Oct 17, 2022

We have a next-level guest joining us today! Tim Redmond is here to share his knowledge on successful entrepreneurship. You’ll hear the most important questions you should be asking yourself right now to increase profits, build your team, and hit the goals you’ve always desired. Tim’s energy is contagious, and his real-talk approach will motivate everyone listening today. Please share this episode with your business friends and network!

 

WATCH ON YOUTUBE: https://youtu.be/kgVja4VhoWM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

CONNECT WITH TIM & HIS TEAM!

Website: https://redmondgrowth.com/

Oct 10, 2022

Join us today as we share the incredible success of Verde Salon! Lead by Roberto Sinopoli, this group is committed to growing their team, their profit, their education opportunities, and their values. Today will be inspiring as we learn how they’ve become a Top 200 Salon in North America and the most sought-after Aveda salon in their area.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW VERDE SALON

Website: https://www.verdesalon.ca/

Instagram: https://www.instagram.com/verdeavedasalon/

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