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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: Page 3
Feb 7, 2022

What do you do with your day off? Today we have first-time guests Corey Grey and Tony Stuart, who are the hosts of Hairdustry's Your Day Off podcast! They are here to share their industry journeys and what they've learned throughout their experiences that will help you maximize your days off.

WATCH ON YOUTUBE: https://youtu.be/LmfHgRrHOeY

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW HAIRDUSTRY & YOUR DAY OFF PODCAST

Website: https://hairdustry.com/

Instagram: https://www.instagram.com/hairdustry/

Podcast: https://podcasts.apple.com/us/podcast/your-day-off-hairdustry-a-podcast-about-the-hair-industry/id1327156219

Jan 31, 2022

The definition of perseverance is persistence in doing something despite difficulty or delay in achieving success. Today we will share historical references of others’ triumph during difficulties. Do we have thick enough skin to endure years of difficulty? Are we so confident in our vision that nothing can get in the way of progress—no matter how small it may be? Be encouraged, if you endure, you will eventually achieve.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Jan 24, 2022

As the saying goes, good things take time. It’s so true! What we ultimately desire may not come to life this year or next. It takes time to mature and go through enough experiences to develop ourselves and our businesses. That is why we are talking about growth takes time in part four of our five-part series.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Jan 17, 2022

Welcome back to part three of our five-part growth series. Today we are talking about how growth will depend on our having the right attitude. Does this mean we are always positive and optimistic? Does this mean we need to check our attitudes daily? Join us today to learn how important attitude is and what we need to do to stay in control of ours.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

4 TYPES OF PERSONALITY, ARTICLE

https://stylesatlife.com/articles/types-of-attitudes/

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Jan 10, 2022

We are so good at investing in our education. We are learners! I know this because you wouldn't be here with me today if you didn't value learning more about growing yourself and your business. But is all education the right education for you right now? Are you saying, yes, to too many great opportunities? Have you become overwhelmed with all you've learned that you've found yourself unable to apply it all? Join me today as we dive into part two of our growth series and discover what two things you can do this year that will impact you the most throughout 2022.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

BUILD YOUR BEST TEAM THIS YEAR / E-BOOK

https://www.beyondthetechnique.com/shop/build-your-best-team-ebook-pdf

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Jan 3, 2022

Happy New Year! We are so excited to dive into a new series to inspire your new year of growth and development. Today is part one of our five-part series on growth. Vision is the foundation of growth because you won’t know where you’re headed unless you have a clear picture and target of where you want to go. Share this with anyone in or outside of our industry who desires growth this year!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

GET YOUR COPY OF: THE SECRET TO KEEPING YOUR GOALS

https://www.katiwhitledge.com/

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Dec 27, 2021

Have you thought about what you want to do differently next year? Join us today as we shine a light on the unique culture and operations of DV8 Salon, featuring Co-Owner, Lisa Justiss

 

WATCH ON YOUTUBE: https://youtu.be/qhrlsgvmpe4 

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg 



LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW DV8 SALON

Website: https://dv8thesalon.net/ 

Instagram: https://www.instagram.com/dv8thesalon/

Dec 20, 2021

Today we have first-time guest, Allyson King with us! She is the CEO of Beauty 360 Consulting where she trains salons to take their business to the next level. Allyson has an impressive background and a multi-salon brand in Brooklyn, NY--giving her boasting rights to be your personal business coach. Today we will discover the top three areas salons are struggling with right now and how Allyson can guide you toward solutions and success.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW BEAUTY 360° CONSULTING!

Website: https://beauty360consulting.com

Facebook: https://www.facebook.com/beauty360consulting/

Dec 13, 2021

Join us today as we dive into the beauty industry journey of Rochelle Golden. You'll be inspired by her young start in our industry and how she's overcome a devastating salon fire and pandemic. Her salon team is known as the #GoldenGirls and it's truly a testament that her spirit for her salon and this industry will last through the generations. Share this episode with anyone who needs a boost of positivity and encouragement.

WATCH ON YOUTUBE: https://youtu.be/ptZAJ5gGAaE

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW HOUSE OF GOLD SALON

Website: https://houseofgoldsalon.com/

Instagram: https://www.instagram.com/houseofgoldsalon/

Dec 6, 2021

It’s hard to find great team members to join your salon team. That's why I want to share how we hired FOUR new team members in two months. I PROMISE you'll get applicable takeaways that you can go and apply right now to get more team members to join your salon!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

BUILD YORU BEST TEAM THIS YEAR (The Book)

https://www.beyondthetechnique.com/shop/build-your-best-team-ebook-pdf

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Nov 29, 2021

What can we do to put ourselves out there in a more authentic way? Whether is our salon website, our social media, or marketing emails, Stephanie Mitchell is back to share the most effective ways we can personalize our brand and team members throughout our marketing platforms. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/NkUwk_M_RDU 

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SUNNYSTORM MARKETING

Website: https://sunnystorm.marketing/ 

Instagram: https://www.instagram.com/sunnystorm.marketing/

Nov 22, 2021

We have first-time guest, Chris Sulimay here to share how we can take personal responsibility for our success behind-the-chair and in our lives. Chris is no stranger to success behind-the-chair and now he's a salon owner partner in a cosmetology school. He's also no stranger to podcasting as he's one of the incredible hosts of the Shop Talk podcast! Share this episode with your team of stylists!



WATCH ON YOUTUBE: https://youtu.be/FV2Il-kEwl0

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW 124 GO ACADEMY!

Website: https://www.124goacademy.com/site/about

Instagram: https://www.instagram.com/124.go/

Nov 15, 2021

When is the last time you've had an attorney review your employee handbook, client intake form, or client service agreements--aka--your policies? The good news is, today you'll hear from Attorney, Reonna Green who specializes in trademarks and beauty industry legal topics. Share this episode with your management team!

WATCH ON YOUTUBE: https://youtu.be/rZE3imwu0ek

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW REONNA!

Website: https://www.shetrademarks.com

Instagram: https://www.instagram.com/shetrademarks

Nov 8, 2021

How often are you receiving a notification that someone reviewed your salon on Google or Yelp? Today, we have returning guest, Lauren Bakos, here to share her expertise on how to curate, manage, reply, and measure the success of your online reviews. Lauren shares some staggering statistics on website traffic and marketing spend that will encourage you to work toward greater reviews in number of stars and number of submissions.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW IMAGINAL MARKETING!

Website: https://imaginalmarketing.com

Instagram: https://www.instagram.com/immarketing

DOWNLOAD THE SPECIAL WEBSITE PACKAGE: https://meetyourstylist.com/wp-content/uploads/2021/08/Meet-Your-Stylist-Website-Package.pdf

Nov 1, 2021

Do you offer a service that sets you apart from every other salon in your area? Join us today as we share the incredible journey of twin sisters and salon owners, Liz and Jess Arrindell. They will dive into how they were able to leave their corporate career path to follow their beauty industry dreams and they’ll reveal the many obstacles they faced along the way. We promise that today’s episode will be one of your all-time favorites!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LUSCIOUS & CO BEAUTY

Website: https://lusciousandco.com

Instagram: https://www.instagram.com/lusciousandco

Oct 25, 2021

Salon owners grow their revenue by getting more clients, getting clients to come in more frequently, and encouraging clients to spend more money with each visit. Salons nationwide average a 3% profit margin. No matter how you've adapted to the newest, trendiest social media platforms, and not matter how beautiful you've made your salon interior and website, most owners aren't moving the money needle. The good news-there is a way to increase your client count, average spend, retention and profitability by using behavioral science to your advantage. Learn how major companies are using neuromarketing strategies to reach new customers and hit higher revenue goals. You'll see how simple changed to your digital marketing plan will have a massive impact on you bottom line!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Oct 18, 2021

Nat Varrasso is the Author of Love Your Hair--discovering your best hairstyle. She has been behind-the-chair since 1992 and has transformed women's lives by helping them transition to their natural grey hair. Learn today how Nat communicates with clients who want to begin this path and her strategic process that have given her massive success in her career.

WATCH ON YOUTUBE: https://youtu.be/xpNSHoyJ6qo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW RETREAT HAIR

Website: https://www.retreathair.com.au

Book: https://www.retreathair.com.au/booksandaudiobooks

Instagram: https://www.instagram.com/retreat_hair

Oct 11, 2021

When it comes to salon marketing, the options are endless. How do you know which marketing strategies are best for you and your salon? John Hallberg is here to share his expertise on aligning yourself with your brand, working toward the right marketing initiatives that will set you up for success long-term. Share this episode with your marketing and social media team members!

WATCH ON YOUTUBE: https://youtu.be/2FkSXwoIPdY

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

FOLLOW THE SALON BUSINESS

Website: https://thesalonbusiness.com

Instagram: https://www.instagram.com/thesalonbusiness

Oct 4, 2021

Today I had the honor of interviewing the President of Floyd's 99 Barbershop, Phil Horvath! You are going to be inspired by Phil's incredible industry journey and his passion for growing people and growing companies. Phil shares a profound lesson for us to apply right now in our salons and barbershops. Listen through the end to receive FREE access to our upcoming marketing mastermind!

WATCH ON YOUTUBE: https://youtu.be/Z81JY0q2_F4

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW FLOYD’S 99 BARBERSHOP!

Website: https://www.floydsbarbershop.com

Instagram: https://www.instagram.com/floyds99barbershop

Floyd’s Nation Podcast: https://podcasts.apple.com/us/podcast/floyds-nation-podcast/id1576544763

Phil’s Website: https://www.phil-horvath.com

Sep 27, 2021

Have you ever felt drawn to a different path than you were expected to take? Shannique Austin is here to encourage you to trust your intuition, take the leap, and just do it. She joins us today to share her journey in the beauty industry and how she's taking her spa services to new, progressive levels!

WATCH ON YOUTUBE: https://youtu.be/dGIrksml5Go

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SHANNIQUE!

Website: https://www.glamspabyshannique.com

Instagram: https://www.instagram.com/glamspabyshannique

Sep 20, 2021

When you focus on everything, you focus on nothing. This is one of many impactful moments during our conversation with Erin MacNeil. You will love learning how she helps Spas and Wellness companies take their passion and turn it into profits. You will be supercharged after this episode!

WATCH ON YOUTUBE: https://youtu.be/NtnkQBy937w

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW THE SPA BUSINESS COACH

Website: http://learn.thespabusinesscoach.com

Instagram: https://www.instagram.com/thespabusinesscoach

Sep 13, 2021

Today you are in for a special treat. We have multi-location salon Owner and Aveda Business Consultant, Tim Belcher with us! He is here to share the tough lessons he's learned throughout his 40+ years of industry experience and his top tips for executing new operation standards at your salon. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/J3VgogU-16o

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW WHOLE AVEDA SALON SPA!

Consulting Website: http://www.wholesalonconsulting.com

Instagram: https://www.instagram.com/wholetim

Company Website: http://www.wholespa.com

Sep 6, 2021

Hello everyone! I’m Kati Whitledge, your founder and host of Beyond The Technique. Today we’re officially back from our sabbatical and wow—we have a lot to share. In this episode you’ll hear why we paused production, what we’ve been up to, what we’ve learned during the last year and a half, and what we have in store for you as we ramp up our education! As always, our mission is to change the way you are supported in your business. Tap the play button and let’s go!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Dec 28, 2020

We have one week left of this year—can you believe it?!  We made it! Today we are sharing an episode that touched our lives and reminded us why we chose this career. This isn’t an episode where you walk away with how-tos, it’s an episode that will make you feel. And those feelings are good—they’re warm. They’re real. Today you will hear episode 193, Frank Gambuzza is the man. Enjoy!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Dec 21, 2020

We have two weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time!  Today you will hear episode 359, Be Ambitious and Authentic, Featuring Elizabeth Faye. Enjoy!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

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