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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: Page 4
May 15, 2023

Are you wondering what the most progressive salons and spas need to be doing to be among the top performing in our industry? Great! You’re in the right place. We are featuring Industry Giant, Susan Haise, who is the CEO of SIX beauty industry brands. Susan is an epic leader who is always pushing towards greatness. Her brands are prestigious and her love for people has propelled her businesses to be among the most successful in our country. When you’re around Susan, you’re learning and growing. Enjoy today’s episode and share this with your industry friends!


WATCH ON YOUTUBE: https://youtu.be/O9OFeEx9wa4

 

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MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW EDGELESS BEAUTY GROUP

Website: https://edgelessbeautygroup.com/

Instagram: https://www.instagram.com/edgelessbeautygroup/

May 8, 2023

Learn from award-winning Salon Owner, Angela Pantaleone, as she shares how her vision to combine beauty, lifestyle, health, and wellness has come to life in her brand Coterie 17. Her multimillion-dollar business includes a hair salon, spa, nails, and café. Her brand and story will inspire you to live out your dreams!

WATCH ON YOUTUBE: https://youtu.be/7y4csQsx_hQ

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW COTERIE 17!

Website: https://coterie17.com/

Instagram: https://www.instagram.com/coterie17/

May 1, 2023

Today we are featuring award-winning Salon Owner and STAMP Honoree, Tara Miller! She is here to share two of her innovative marketing programs that have increased retails sales by over 100%! Tara’s salon is growing, and she’s got big goals! You will be inspired by her vision and excited to implement similar programs in your salon!

WATCH ON YOUTUBE: https://youtu.be/SQIkTzMKOoQ

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW STUDIO BLUSH

Website: https://studioblush.net/

Instagram: https://www.instagram.com/studioblush2016/

Rx Brochure: https://www.salontoday.com/1084934/stamp-2022-branded-salon-materials-1

Apr 24, 2023

Danise was an award-winning salon owner who has owned four salons in three different States! She’s here to share her journey and her insights on how she built and sold four unique salon brands. Now, her passion is to help salon owners create seven-figure businesses with unfailing processes and systems so your future is profitable, and your succession plan will be successful.

WATCH ON YOUTUBE: https://youtu.be/LVp4PJ5KRdA

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

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FOLLOW SALON OWNERSHIP MADE EASY

Website: https://www.danisekeilitz.com/

Instagram: https://www.instagram.com/salonownershipmadeeasy/

Seven Critical Benchmarks: https://salonownershipmadeeasy.com/realgrowth

Apr 17, 2023

The best version of yourself is within you. You have an incredible three-brain connection between your brain, heart, and gut. When you align them, you have the power to live to your fullest potential. As a result, people are 11% happier and 32% more engaged in their lives! Learn even more when you press play on today’s podcast with returning guest and Bestselling Author, Lyn Christian!

WATCH ON YOUTUBE: https://youtu.be/vUJZMTWedRM

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW LYN & DIVE INTO THEIR RESOURCES!

Website: https://soulsalt.com/

Book: Soul Salt Book on Amazon

Instagram: https://www.instagram.com/soulsaltinc/
TedX Talk:
https://www.ted.com/talks/lyn_christian_head_heart_and_gut_instincts_backed_by_science

Be True Course: https://courses.soulsalt.com/p/be-true-discover-your-core-values

USE COUPON CODE: BTT50 for 50% off!

Career Reinvention: https://courses.soulsalt.com/p/be-true-discover-your-core-values

Sign up for free monthly reinvention Q&A call: https://soulsaltinc.activehosted.com/app/forms/139

Our First Podcast Episode Together: https://joinmya.com/podcast/0232-be-true-be-strong-be-focused-with-lyn-christian

Apr 10, 2023

First-time guest and award-winning Salon Owner, Nick DiGenova, is here to share how he increased his revenue by over 50% by removing double-booking, eliminating the five-day workweek, offering a full hour lunch break, and only open two Saturdays per month. His approach to service pricing and color projects are both inspiring and scary for those of us who feel nervous to pivot so drastically. He’s here to share this his radical moves have paid off and provided an incredible lifestyle for his family and his team.

WATCH ON YOUTUBE: https://youtu.be/rSZeWDc0UUk

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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FOLLOW CRAFT + THEORY

Website: https://www.craftandtheoryhair.com/

Instagram: https://www.instagram.com/craftandtheory/

Apr 3, 2023

Join us today as we dive into social media flubs that might be holding you back from the engagement and exposure you desire for your business. Kelsey Shumway shares her insights and what we’re doing really well as an industry and what we are leaving on the table that is holding us back! Share this with owners you know that want to build their brand both within and outside of our industry.

WATCH ON YOUTUBE: https://youtu.be/x32YuAzYKZ8

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ

 

JOIN mya! joinmya.com

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW REPURPOSE HOUSE

Website: https://repurposehouse.com/

Instagram: https://www.instagram.com/kelseyshumway/
Audit Your Social!
https://repurposehouse.com/schedule-demo/

Coupon Code: BTT15

Mar 27, 2023

Today we have the pleasure of connecting with Randy Cotton, the CEO of Salon Interactive. What an awesome opportunity we have with their technology to reach our clients who have never purchase products from us in the salon. Learn what earning opportunities you have and how this free tool can help you compete with Amazon!

WATCH ON YOUTUBE: https://youtu.be/FlUa3qFRf0o

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SALON INTERACTIVE

Website: https://www.saloninteractive.com/

Instagram: https://www.instagram.com/saloninteractive/

Mar 20, 2023

Don’t rest on your recruiting efforts—you always have to have this funnel open. One of the great takeaways from talking to industry expert and recruiting software CEO, Susan Wos. Today you will hear about her industry journey and why her fascination with matchmaking and relationships has led to launching Enlightened Hire! If you’re looking to grow your salon or spa team, this episode is for you. Wait until the end to hear about the free offer from Susan!

WATCH ON YOUTUBE: https://youtu.be/FYOCmrIIjE4

 

JOIN mya! joinmya.com

 

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MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ENLIGHTENED HIRE

Website: https://www.enlightenedhire.com/

Instagram: https://www.instagram.com/salonspaconnection/

Mar 13, 2023

Less than six months ago, Anna Johnson, purchased Atelier Studio in San Jose, California. Today we learn about how the transition of ownership took place and what obstacles and epiphanies she's faced as a new salon owner. Whether you are new or a seasoned salon owner, you will take away great tips from Anna!

WATCH ON YOUTUBE: https://youtu.be/FsQNlCBrLX4

 

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FOLLOW ATEILER STUDIO!

Website: https://ateliersalon.com/

Instagram: https://www.instagram.com/atelieraveda/

Mar 6, 2023

Success is in the way you react or adapt to the things you cannot control. One of our many takeaways from Stephanie Jones' inspiring journey. Join us today as we learn about award-winning Element Salon and Day Spa and how Stephanie grew her team from eight to over twenty and her revenue grew this year by a whopping 61%!

WATCH ON YOUTUBE: https://youtu.be/UyJdZ1e-i5I

 

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FOLLOW ELEMENT SALON & DAY SPA
Website:
https://www.elementsalons.com/

Instagram: https://www.instagram.com/elementsalon_mi/

Feb 27, 2023

Today we have first time guest, Alan Kossof here to share his beauty industry journey since birth! His passion for beauty business is so motivational. Decisions Alan made through the pandemic led to his acquisition of Solano USA! Have you ever thought about expanding your ventures in the beauty industry? Then this episode is for you!

 

WATCH ON YOUTUBE: https://youtu.be/NqtvGHWyq2M

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW TEDDIE KOSSOF + SOLANO USA

Teddie Kossof Website: https://teddiekossof.com/

TK Instagram: https://www.instagram.com/teddiekossofsalonspa/

Solano Website: https://solanousa.com/

Solano Instagram: https://www.instagram.com/solanousa/

Feb 20, 2023

What would it look like if all the dreams you had could collide into one brand and serve hundreds of thousands of people throughout multiple locations? That's exactly what Debbie Penzone and her team have done by bringing together heath, wellness, and beauty! Join us today for one of our most inspirational podcast episodes of the year thus far!



WATCH ON YOUTUBE: https://youtu.be/9zFDn3kPEwY

 

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FOLLOW PENZONES!

Website: https://www.penzonesalons.com/

Instagram: https://www.instagram.com/penzonesalonsandspas/

 

OTHER RESOURCES:

Intercoiffur: https://www.intercoiffure.com/

Feb 13, 2023

Join us today as we learn from Boulevard’s Customer Success Manager, Jules Reese! Jules is your number-one advisor when it comes to business management, technology, and strategic data implementation. What an uplifting conversation with someone who clearly understands what it takes to retain team members and increase revenue. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/r7Mxj6QbY28

 

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FOLLOW BOULEVARD

Website: https://www.joinblvd.com/

Instagram: https://www.instagram.com/joinblvd/

Feb 6, 2023

Do you believe it can happen to you?! That's the question of the year. If you are a hairstylist or have a team of hairstylists, this episode will inspire you. Learn some of the mindset changes that led first-time guest, Jaclyn Beith to go from earning $30k to over $80k in just one year! Now, Jaclyn earns over six figures behind-the-chair and it's her passion to coach salons and hairstylists to do the same.

WATCH ON YOUTUBE: https://youtu.be/riE0Rva-8N0

 

JOIN mya! joinmya.com

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

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FOLLOW JACLYN BEITH

Website: https://www.thinklikeasixfigurehairstylist.com/

Instagram: https://www.instagram.com/thinklikeasixfigurehairstylist/

Email: jaclyn@thinklikeasixfigurehairstylist.com

Jan 30, 2023

What comes to your mind when you think about beauty schools? Are you happy with your recruiting potential? The regulation or State Board requirements? Larry Foster is here to share feedback on these questions and so much more. If you are building your team and desire the most from your beauty school recruits, this episode is for you and your leadership team!

WATCH ON YOUTUBE: https://youtu.be/CFmUhY4Ikis

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

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FOLLOW TRICOCI UNIVERSITY OF BEAUTY CULTURE!

Website: https://www.tricociuniversity.edu/

Instagram: https://www.instagram.com/tricociuniversity/?ref=badge

Jan 23, 2023

Is doing hair in Australia different that in the States? Today we have first-time guest, Kate Henderson here to share her fifteen-year journey in salon ownership in one of the biggest cities in Australia. Her approach to loving her team towards high-performance is one of many nuggets that will inspire you this new year!

WATCH ON YOUTUBE: https://youtu.be/UQUR2HOJaKk

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ELYSIUM HAIR

Website: https://elysiumhairbrisbane.com.au/

Instagram: https://www.instagram.com/elysiumhairbrisbane/

Jan 16, 2023

Do you have clients, friends, or family in your life that suffer from different forms of hair loss? Please share today’s episode with them. We have Dr. Bauman back again to share about Alopecia and the many forms and causes for this type of hair loss symptom. What a fascinating topic we have today. There’s hope in the many treatment paths at Bauman Medical!

WATCH ON YOUTUBE: https://youtu.be/F_AL4vPVZpM

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW BAUMAN MEDICAL

Website: https://www.baumanmedical.com/

Instagram: https://www.instagram.com/baumanmedical/

Jan 9, 2023

This is the year to push your investment in your business to another level. You will hear about the ways to invest, how to know when you’re ready for another location, and you’ll learn about a new stylist level and title that gives all seasoned, loyal stylists every reason to stay at your company for the long haul. Did you hear something that you’d like more coaching on? We are here to help. Email us at: info@beyondthetechnique.com

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

PROFIT FIRST: https://www.amazon.com/Profit-First-Salons-Cash-Eating-Money-Making-ebook/dp/B09X4K7NTC

Jan 2, 2023

Happy New Year! Have you thought about setting new goals for yourself this new year? Throw those out the window and learn why living by standards is the best path towards reaching the success and life that you’ve always wanted. Today our founder, Kati Whitledge shares the new personal standards she has set for her own life and why she’s made those positive, life-changing decisions.

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

Resources:

Infrared Sauna: https://infraredsauna.com/

Dec 26, 2022

Learn how founder, Johnna Bates started her highly sought-after salon right outside of Nashville, Tennessee, which led to the birth of KurlPro Academy. Their mission is to provide services for all hair types. Her passion has helped her grow her salon to over twenty team members. And her KurlPro brand is launching a patent-pending professional curly specific hood dryer! Johnna’s encouragement will inspire and motivate you to take your first step to launching your 2023 vision.

 

WATCH ON YOUTUBE: https://youtu.be/xkTzZczrd8k

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW KURLPRO

Website: https://kurlpro365.com/

Instagram: https://www.instagram.com/kurlpro/

Dec 19, 2022

We have first-time guest, Amie Justine joining us today! She is here to share her journey in the beauty industry and what she’s doing to set her salon apart from salons in her area. Her passion for hair meets her purpose in growing her team—focusing on developing the whole person by providing unparalleled education.

WATCH ON YOUTUBE: https://youtu.be/PB4AVez0rCY

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW EMMA JUSTINE SALON!

Website: https://emmajustinesalon.com

Instagram: https://www.instagram.com/emmajustinesalon

Dec 12, 2022

What’s on your vision board? For multi-location salon owner and creator of Urban Betty beauty products, Chelle Neff is here to share how her vision previous to the pandemic is now coming to life. With a third location on the horizon, Chelle shares what she’s had to do create a company that can work without her. If your salon has a dependency on you that prevents you from taking vacations or truly unplugging—this episode is for you!

WATCH ON YOUTUBE: https://youtu.be/U2eiEF4GU5A

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW URBAN BETTY SALON!

Website: https://urbanbetty.com

Products: https://www.shopurbanbetty.com

Instagram: https://www.instagram.com/urbanbettysalon

Dec 5, 2022

Vivienne Mackinder is back to give us much needed advice on finding our confidence and our creative. If you have new stylists on your team or seasoned stylists looking to get their groove back—this episode is the perfect one to share with them! We learn what foundational skill will equip you to be the master designer of your craft and what steps you can take to create scroll-stopping photography of your work. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/soRAo4_65iw

 

JOIN mya! joinmya.com

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW VIVIENNE MACKINDER!
Website:
https://www.viviennemackinder.com

Instagram: https://www.instagram.com/viviennemackinder

Nov 28, 2022

Customers make their decisions on who they are today and who they want to be tomorrow. This is one of many takeaways you will have today! Dr. Michael Barbera shares the seven steps to earning and keeping clients’ trust. These steps will increase your positive reviews and client retention! Share today’s episode with business friends across all industries. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/BJ-CNLd6iZk

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/join_mya/

 

FOLLOW CLICKSUASION LABS!

Website: https://www.clicksuasion.com

Instagram: https://www.instagram.com/clicksuasion

Email Dr. Michael: mike@clicksuasion.com

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