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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Aug 24, 2020

Ginny Eramo joined us a couple of years ago to share how to start a MedSpa niche within your salon or spa. She’s a forward-thinking owner whose number one priority is education. Now experiencing Covid-19, her number one priority is the safety of her team and the survival of her company. The weight of this pandemic has been heavy for Ginny because her entire family work in the beauty industry. Her straightforward and down-to-earth talk today will inspire you—especially the part where she worked to build a collation of almost 300 salons in her State of Massachusetts, who were able to direct the reopening guidelines and requirements for her industry!

WATCH ON YOUTUBE: https://youtu.be/8x4l6s8MrWo

 

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