Time is our greatest asset because it is limited. Today, Kati is going to share how important our time is, where our time should be going, and how to confidently approach the many distractions that come across our plate every day.
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Imagine asking for a sale over twenty times before you ever get a “yes!” This is something Megan Bennett has become accustomed to, and yet, it doesn’t stop her from going after her goals. Join us today as we dive into the topic of rejection and learn how impactful a PR firm can be for your salon brand! There’s power to PR and you’ll be super jazzed to learn some awesome marketing takeaways in today’s episode.
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Website: https://www.lightyearsahead.com
Instagram: https://www.instagram.com/lyapr
As an industry, we are really good at relationships. But are we good at relationship marketing? Join us today as Annelise Worn educates us on what this really means, and how we can be focusing more on our guests that we have right now in order to meet future guests who will be a great fit for us. Annelise shares the psychology behind why people make buy decisions—asking ourselves, “what do they need to believe about us in order for them to come in to see us?” This episode is a must for your marketing team!
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Website: https://anneliseworn.com
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What does it look like when you are so completely secure and aware of who you are, that you’re able to attract and connect with others in the most genuine and authentic way? Join returning guests, Jen and Matt Martinelli, as we dive into a conversation on humanization. This topic is needed now more than ever—and what we love most about today’s topics is, we are so inspired! We know you will be inspired as well.
WATCH ON YOUTUBE: https://youtu.be/13a_NFuIwFs
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Website: https://www.canvasme.com
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We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 375 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com
WATCH ON YOUTUBE: https://youtu.be/JWm3M8XwgKM
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We are so excited to share today’s episode because it truly shines a light on how we can thrive during COVID-19. We have returning guest, Jen LeBlanc here to share how her vision of building an e-commerce website platform, turned out to be in perfect timing for her salon company. You will learn how she went about adding their professional products to their salon website, how they’ve generated tremendous sales online during and post-shutdown, and how their QVC style sales event earned them $1400 in just 45 minutes! Share this conversation with your salon marketing team!
WATCH ON YOUTUBE: https://youtu.be/0cIL_R5CFfw
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Website: http://salonrootz.com
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What is compartmentalization? Join our host and founder, Kati Whitledge, as she dives into the much needed phycological approach to juggling the many moving pieces and emotions in running a salon business. If you’re a salon owner, or in a leadership position, you feel the weight of life, people, business, and ever-changing circumstances—now, how do you handle this so you don’t get into an unhealthy state of mind?
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We are thrilled to share the creative service packages that La Belle Vie salon owner, Jackie Beaucher, launched to support her guests' hair needs upon reopening after their COVID-19 shutdown. Aaron and Jackie are a dynamic couple and together they are growing their salon brand and team--even during this pandemic. You will be inspired by their scheduling phases and how they intentionally booked their top guests first! Today is full of reopening nuggets that you won't want to miss.
WATCH ON YOUTUBE: https://youtu.be/LnazeTGvcVE
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Website: https://labelleviesalon.com
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