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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: 2021
Nov 22, 2021

We have first-time guest, Chris Sulimay here to share how we can take personal responsibility for our success behind-the-chair and in our lives. Chris is no stranger to success behind-the-chair and now he's a salon owner partner in a cosmetology school. He's also no stranger to podcasting as he's one of the incredible hosts of the Shop Talk podcast! Share this episode with your team of stylists!



WATCH ON YOUTUBE: https://youtu.be/FV2Il-kEwl0

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

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BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW 124 GO ACADEMY!

Website: https://www.124goacademy.com/site/about

Instagram: https://www.instagram.com/124.go/

Nov 15, 2021

When is the last time you've had an attorney review your employee handbook, client intake form, or client service agreements--aka--your policies? The good news is, today you'll hear from Attorney, Reonna Green who specializes in trademarks and beauty industry legal topics. Share this episode with your management team!

WATCH ON YOUTUBE: https://youtu.be/rZE3imwu0ek

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW REONNA!

Website: https://www.shetrademarks.com

Instagram: https://www.instagram.com/shetrademarks

Nov 8, 2021

How often are you receiving a notification that someone reviewed your salon on Google or Yelp? Today, we have returning guest, Lauren Bakos, here to share her expertise on how to curate, manage, reply, and measure the success of your online reviews. Lauren shares some staggering statistics on website traffic and marketing spend that will encourage you to work toward greater reviews in number of stars and number of submissions.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW IMAGINAL MARKETING!

Website: https://imaginalmarketing.com

Instagram: https://www.instagram.com/immarketing

DOWNLOAD THE SPECIAL WEBSITE PACKAGE: https://meetyourstylist.com/wp-content/uploads/2021/08/Meet-Your-Stylist-Website-Package.pdf

Nov 1, 2021

Do you offer a service that sets you apart from every other salon in your area? Join us today as we share the incredible journey of twin sisters and salon owners, Liz and Jess Arrindell. They will dive into how they were able to leave their corporate career path to follow their beauty industry dreams and they’ll reveal the many obstacles they faced along the way. We promise that today’s episode will be one of your all-time favorites!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LUSCIOUS & CO BEAUTY

Website: https://lusciousandco.com

Instagram: https://www.instagram.com/lusciousandco

Oct 25, 2021

Salon owners grow their revenue by getting more clients, getting clients to come in more frequently, and encouraging clients to spend more money with each visit. Salons nationwide average a 3% profit margin. No matter how you've adapted to the newest, trendiest social media platforms, and not matter how beautiful you've made your salon interior and website, most owners aren't moving the money needle. The good news-there is a way to increase your client count, average spend, retention and profitability by using behavioral science to your advantage. Learn how major companies are using neuromarketing strategies to reach new customers and hit higher revenue goals. You'll see how simple changed to your digital marketing plan will have a massive impact on you bottom line!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Oct 18, 2021

Nat Varrasso is the Author of Love Your Hair--discovering your best hairstyle. She has been behind-the-chair since 1992 and has transformed women's lives by helping them transition to their natural grey hair. Learn today how Nat communicates with clients who want to begin this path and her strategic process that have given her massive success in her career.

WATCH ON YOUTUBE: https://youtu.be/xpNSHoyJ6qo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW RETREAT HAIR

Website: https://www.retreathair.com.au

Book: https://www.retreathair.com.au/booksandaudiobooks

Instagram: https://www.instagram.com/retreat_hair

Oct 11, 2021

When it comes to salon marketing, the options are endless. How do you know which marketing strategies are best for you and your salon? John Hallberg is here to share his expertise on aligning yourself with your brand, working toward the right marketing initiatives that will set you up for success long-term. Share this episode with your marketing and social media team members!

WATCH ON YOUTUBE: https://youtu.be/2FkSXwoIPdY

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

FOLLOW THE SALON BUSINESS

Website: https://thesalonbusiness.com

Instagram: https://www.instagram.com/thesalonbusiness

Oct 4, 2021

Today I had the honor of interviewing the President of Floyd's 99 Barbershop, Phil Horvath! You are going to be inspired by Phil's incredible industry journey and his passion for growing people and growing companies. Phil shares a profound lesson for us to apply right now in our salons and barbershops. Listen through the end to receive FREE access to our upcoming marketing mastermind!

WATCH ON YOUTUBE: https://youtu.be/Z81JY0q2_F4

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW FLOYD’S 99 BARBERSHOP!

Website: https://www.floydsbarbershop.com

Instagram: https://www.instagram.com/floyds99barbershop

Floyd’s Nation Podcast: https://podcasts.apple.com/us/podcast/floyds-nation-podcast/id1576544763

Phil’s Website: https://www.phil-horvath.com

Sep 27, 2021

Have you ever felt drawn to a different path than you were expected to take? Shannique Austin is here to encourage you to trust your intuition, take the leap, and just do it. She joins us today to share her journey in the beauty industry and how she's taking her spa services to new, progressive levels!

WATCH ON YOUTUBE: https://youtu.be/dGIrksml5Go

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SHANNIQUE!

Website: https://www.glamspabyshannique.com

Instagram: https://www.instagram.com/glamspabyshannique

Sep 20, 2021

When you focus on everything, you focus on nothing. This is one of many impactful moments during our conversation with Erin MacNeil. You will love learning how she helps Spas and Wellness companies take their passion and turn it into profits. You will be supercharged after this episode!

WATCH ON YOUTUBE: https://youtu.be/NtnkQBy937w

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW THE SPA BUSINESS COACH

Website: http://learn.thespabusinesscoach.com

Instagram: https://www.instagram.com/thespabusinesscoach

Sep 13, 2021

Today you are in for a special treat. We have multi-location salon Owner and Aveda Business Consultant, Tim Belcher with us! He is here to share the tough lessons he's learned throughout his 40+ years of industry experience and his top tips for executing new operation standards at your salon. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/J3VgogU-16o

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW WHOLE AVEDA SALON SPA!

Consulting Website: http://www.wholesalonconsulting.com

Instagram: https://www.instagram.com/wholetim

Company Website: http://www.wholespa.com

Sep 6, 2021

Hello everyone! I’m Kati Whitledge, your founder and host of Beyond The Technique. Today we’re officially back from our sabbatical and wow—we have a lot to share. In this episode you’ll hear why we paused production, what we’ve been up to, what we’ve learned during the last year and a half, and what we have in store for you as we ramp up our education! As always, our mission is to change the way you are supported in your business. Tap the play button and let’s go!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

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