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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: 2022
Oct 3, 2022

A passion for women started early in Tiffany’s life when she had to make the tough decision to leave the beauty industry to support her two daughters. But the beauty industry came back to her in full-circle and she became the owner of award-winning Indulge Salon and Tanning! She’s hear to share how she created the Big Sisters, Little Sisters program at her salon and why she continues to lead her team to new levels of success!

 

WATCH ON YOUTUBE: https://youtu.be/xjr2l2Ik3qU

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW INDULGE SALON & TANNING
Website:
https://www.indulgesalonandtanning.com/

Instagram: https://www.instagram.com/indulgesalonandtanning/

Sep 26, 2022

If you could offer your new team members any perks, what would they be? Our guest, Amy Roland had a clear idea of the type of salon she wanted to build and the type of lifestyle opportunities she wanted to provide her stylists. She’s here to share what she’s doing to attract new stylists such as career mapping, paid education, paid holidays, and her unique wellness program! You’ll definitely be inspired.

WATCH ON YOUTUBE: https://youtu.be/hIkV_JY8xCg

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW A ROLAND SALON!

Website: https://www.arolandsalonstudio.com/

Instagram: https://www.instagram.com/arolandsalon/

Sep 19, 2022

Have you thought about bringing on a co-owner? Or, sharing profits with someone who’s been an incredible leader for your salon? Join us today as we dive into the industry journey of award-winning, seven-figure salon owner, Jen Baudier! From opening a salon, to buying a building, to creating a new channel for ownership so she can work on her business while living at her beach house—this episode will inspire and motivate you to take new, bigger steps!

 

WATCH ON YOUTUBE: https://youtu.be/tLhur5GbT_0

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW BELLA STYLE

Website: https://mybellastyle.com/

Instagram: https://www.instagram.com/bellastylesalon/

Sep 12, 2022

Top 200 Salon Owner, Kelsey Lenox is here to share how her passion for being behind-the-chair has led to their salon’s innovative way of charging for color services. You’ll love her step-by-step approach to her color consultations that help guide her service direction and allows her to maximize her schedule. Their team approach not only alleviates behind-the-chair burnout, it also empowers their team to be involved in every hiring process!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW INDIGO THE SALON

Website: https://www.indigothesalon.com/

Instagram: https://www.instagram.com/indigothesalon994/

Aug 29, 2022

Join us as we learn about multi-location, award-winning salon owner, AnneMarie Krainich. Her Salt Lake City salon brand has grown exponentially. Her hiring process is specific to her brand and her approach to beauty is all about elegance and luxury. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/zUhPOeJGYiU

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW OTTALAUS SALON!

Website: https://ottalaus.com/

Instagram: https://www.instagram.com/ottalaussalon/

Aug 22, 2022

Wondering if you could move out of the State your salon is located? Megan has done it! She’s no stranger to exploring new cities and finding new opportunities for growth. Join us today as we dive into her journey, successes, and lessons in building a multi-location, award-winning brand!

 

WATCH ON YOUTUBE: https://youtu.be/dW4aEA9lSd0

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW MEGAN & ZINKE HAIR STUDIO!

Website: https://zinkehairstudio.com/
Instagram:
https://www.instagram.com/zinkehairstudio/

Megan’s Instagram: https://www.instagram.com/avedalady/

Aug 15, 2022

Imagine signing a lease and then your funding falls through. Or, being shut down from COVID and after paying your team you have $38 left in your account. Our guest today, Kelley Swing faced both obstacles. She’s here to share how she’s grown her seven-figure salon while opening a product and education distribution center—and now publishing articles for Rolling Stones!

 

WATCH ON YOUTUBE: https://youtu.be/Uth5Uz8tOrg

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW HEAD CASE!

Website: https://headcasehairstudio.com/

Instagram: https://www.instagram.com/headcasehairstudio/

Aug 8, 2022

Are you overwhelmed with responsibilities? Do you wish you had more hours in the day? Are you desiring more fun and freedom on the weekends? Then today is for you! We have first-time guest and award-winning salon owner, Michell Bartlein here to share how she successfully manages her salon, her coaching business, and her family—including three kids! She’s a visionary who will motivate you to take control of your life and your time.

 

WATCH ON YOUTUBE: https://youtu.be/XZ7A2H81omg

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SAVOYE SALON & SPA

Website: http://savoyesalonspa.com/

Instagram: https://www.instagram.com/michell_strategies4biz/

Aug 1, 2022

Join us today as we dive into the career and life of Shelby Tarleton, the owner and founder of Pink Lady Lash, Lash Boss Radio, Lash Boss University, and Lash Boss Conference. Though she’s built an empire, she will share what she’s doing differently to find peace, wisdom, and empowerment for leading her team and business. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/LcBgwnbsQxQ

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW PINK LADY LASH!

Website: https://www.pinkladylash.com/shelby

Instagram: https://www.instagram.com/pinkladylash/

Jul 25, 2022

Today you’re in for a special treat because we have Virginia Meyer her incredible industry journey and her vision for Fourteen Jay Salon, located in New York, New York! Their salon was already positioned to provide enhanced services such as trichology counseling, due to their personalized approach to client consultations. This is one of many takeaways you’ll experience in today’s show. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/KoQUNhzGi10

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW FOURTEEN JAY!

Website: https://www.fourteenjay.com/

Instagram: https://www.instagram.com/fourteenjay/

Email Virginia: vmeyer@fourteenjay.com

Jul 18, 2022

Do you know what they don’t teach you in beauty school? Retail merchandising! We are so grateful Bob Myers is back here to share is incredible knowledge of mainstream merchandising so you can learn what the most powerful retail brands are doing to increase retail traffic and sales. Today is a special podcast because Bob is providing slides and visuals for us! Download the slides below or watch today’s episode on YouTube. (Links below)

 

DOWNLOAD THE FREE RETAIL RESOURCES!

https://www.brandfuelsolutions.com/post/fundamentals-of-retail-merchandising

 

WATCH ON YOUTUBE: https://youtu.be/s2yBENgZUdo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW BRAND FUEL!

Website: https://www.brandfuelsolutions.com/

LinkedIn: https://www.linkedin.com/in/bob-myers-106a0210/

Jul 11, 2022

How do you define work-life balance? Published Hairstylist and Salon Owner, Desirre Escobedo knows that work-life balance looks different for everyone. That’s why she takes a personalized approach to crafting her salon life and empowering her stylists to do the same. She’s ever changing and working to develop her talented team. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/W-drdrlG4cs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LAVISH HAIR LOUNGE

Website: http://lavishhairlounge.com/

Instagram: https://www.instagram.com/lavishhairlounge/

Jun 27, 2022

Have you seen the infamous movie, Jerry Maguire? If so, you’ll know this line—show me the money! Join us today as we share the journey of award-winning salon owner, Rosie Wescott. She gives her stylists the opportunity to move up in their level and title every three months. You’ll hear how one stylist went from a level one to earning six figures in just one year! After this episode, you will have new ideas for your salon.

 

WATCH ON YOUTUBE: https://youtu.be/yABnCs6wMPY

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW VAULT SALON!

Website: https://www.thevaultsalon.com/

Instagram: https://www.instagram.com/vaultsalon916/

Jun 20, 2022

Join us today as we introduce you to salon owner and entrepreneur, Luisa Garcia!

Luisa moved to the U.S. with her children and a dream. She didn’t English but it didn’t stop her from pursuing a career in cosmetology. The language barrier was a challenge at first, but you’ll discover how this turned out to be her superpower and helped propel her professional career to new heights! Her incredible story will inspire you to live each day with gratitude and a positive outlook.

 

WATCH ON YOUTUBE: https://youtu.be/45c2MM424-8

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SOLEIL SALON AND SPA

Website: https://soleil-salon.com/

Instagram: https://www.instagram.com/soleilsalonspa/

Jun 13, 2022

Imagine your new stylist getting to be behind-the-chair after one month of getting licensed! Today, we have first-time guest and award-winning salon owner, Cindy Penrod here to share how she’s ramped up her new-hire training program to speed up getting her stylists on the floor and working with guests as soon as possible.

 

WATCH ON YOUTUBE: https://youtu.be/vBQjukI_SRs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW THE DOOR SALON

Website: https://www.thedoorsalon.com/

Instagram: instagram.com/thedoorsalon/

Jun 6, 2022

COVID brought award-winning salon owner, Jaclyn Cosh, some personal challenges. She discovered she was not alone. She turned her obstacle into an opportunity, and it paid off big! She’s here to share her industry journey and how she’s unlocked a huge earning potential for her stylists and salon. Enjoy!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW JEM SALON

Website: https://www.jemhair.com/

Instagram: https://www.instagram.com/jemhairnewpaltz/

May 30, 2022

Imagine moving from Utah to New York City to pursue Broadway. You start off sleeping on the floor of a friend’s apartment and life is about auditioning, networking, and finding the role of a lifetime. This was the life of our first-time guest, David Spangenthal! The story sweetens as he found his career, his love, and his passion for the beauty industry—all by taking leaps of faith throughout his life. Join us today for an inspiration journey of David’s career, family, and seven-figure salon business.

 

WATCH ON YOUTUBE: https://youtu.be/mfpGee4CPek

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW TIMOTHY JOHN SALON
Website:
https://www.timothyjohnsalon.com/

Instagram: https://www.instagram.com/timothyjohnssalon/

May 23, 2022

Their father started it all and later passed the torch to daughters Toni and Cher. Join us as we learn about the legacy of La Jolie Salon & Spa. Two sisters who’ve endured an early transition walk-out to navigating new times post-Covid. They are as passionate as ever to reinvent themselves, their team, and their award-winning salon and spa!

 

WATCH ON YOUTUBE: https://youtu.be/W8ATDdwDhkM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LA JOLIE SALON & SPA

Website: https://lajoliesalonandspa.com/

Instagram: https://www.instagram.com/lajoliesalonandspa/

May 16, 2022

Join us today as we dive into Alicia’s journey and discover what has led to her numerous expansions! She’s completely renovated how she approaches her stylists’ schedules and their benchmarks. You’ll hear how her profits soared after she eliminated double-booking, and how she’s reinvented her level system to follow a Chakra flow. She has some exciting news to share in today’s episode that makes her full-circle story so sweet. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/5V4UFvX2woI

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SALON FLEUR DE LIS

Website: https://www.salonfdl.com/

Instagram: https://www.instagram.com/

May 9, 2022

Introducing first-time guest and salon owner, Bobbi Zmiewsky! She’s here to share her industry journey and why financial literacy is one of our top priorities for her team and our industry. Bobbi is an inspiring woman who is at the forefront of top technology trends that boost her salon’s revenue and profitability. Share today’s episode with a beauty friend you know!

 

WATCH ON YOUTUBE: https://youtu.be/Cm1QXraTuXs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW ALLURE BEAUTY BAR!

Website: https://www.beautybarallure.com/

Instagram: https://www.instagram.com/BEAUTYBAR_ALLURE/

May 2, 2022

Do you have a rewards program? Maybe you answered, yes, but it’s not that big of a focus and guests aren’t really aware of what it entails. You’re in the perfect place! Today we have first-time guests, Tara Jones and Scotty Taylor here to share their new approach to their rewards program and how it’s been the most impactful rewards program they’ve ever done. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/Y8MIeBLSzrs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SALON W

Website: https://www.salonwokc.com/

Instagram: https://www.instagram.com/salonwokc/

Apr 25, 2022

Are you looking to hire new stylists this year? Learn the strategic way Lorry Green, owner of Elle Marie Hair Studio, is recruiting new stylists before they complete beauty school. Her two-prong approach equips her future stylists with business knowledge that ensures their success throughout their training and new-to-the-floor process.

 

WATCH ON YOUTUBE: https://youtu.be/0qBDMevyCtE

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW ELLE MARIE HAIR STUDIO!

Website: https://www.ellemariehairstudio.com/

Instagram: https://www.instagram.com/ellemariehairstudio/

Apr 18, 2022

We have first-time guest, Andrea Salemme here to share her industry journey and how she went back to college to get her MBA in the midst of running her award-winning salon! If that weren’t enough, Andrea become a Certified International Coach so she could combine psychology and coaching to empower her team and help them grow beyond an everyday job—many of whom have gone on to be business owners themselves!

 

WATCH ON YOUTUBE: https://youtu.be/G12wInXISwM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LE PETITE SALON

Website: https://www.lepetitesalonandspa.com/

Instagram: https://www.instagram.com/lepetitesalon

Apr 11, 2022

Can you imagine purchasing a salon during the Pandemic? Today we are featuring first-time guests, Katie Greisser and Annie Gordon, who took a leap of faith and became the owners of award-winning, Jade Salon! They are here to share their journey and their creative approach to including their team in social media and social education.

 

WATCH ON YOUTUBE: https://youtu.be/veg9q0J_Bzo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

FREE | THE GREAT PRICING DEBATE

Register Here: https://us02web.zoom.us/webinar/register/WN_Y9t4QDsgSeqwm5nWv-d8Nw

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW JADE SALON

Website: https://www.jadelifestyle.com/

Instagram: https://www.instagram.com/jadesalongso/

Apr 4, 2022

Is this the year you want to take more control over your salon financials? Do you desire more insight on better financial management? We understand! That's why today's guest, Samantha Pennington, is here to share the changes she's made that brought her from a 5% profit margin to a 15% profit margin. You'll learn about the five accounts she allocates money towards so she's telling her business cash flow where to go. You will be inspired and empowered by today's episode!

 

WATCH ON YOUTUBE: https://youtu.be/hlnjrzh98Wk

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensalon.com/

 

FREE | THE GREAT PRICING DEBATE

Register Here: https://us02web.zoom.us/webinar/register/WN_Y9t4QDsgSeqwm5nWv-d8Nw

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW INDIGO COLLECTIVE

Website: https://www.indigocollectivenj.com/

Instagram: https://www.instagram.com/Indigocollectivenj/

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