In today’s mini episode, your host Kati Whitledge breaks down why professional appearance standards—not just dress codes—are essential in the salon industry. She shares compelling data showing that well-groomed professionals earn more trust, land jobs faster, and even boost their sales by up to 20%. Kati explains how first impressions are formed in seconds, making appearance a key factor in client perception. Tune in to learn how to elevate your team's image while still honoring individuality.
WATCH ON YOUTUBE: https://youtu.be/rJVcIrcombc
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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Instagram: https://www.instagram.com/katiwhitledge/
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
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Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
Are you ready to speak confidently in any situation, even tough ones? In this episode, returning guest Dawn Bradley shares powerful stories about setting boundaries with compassion, managing client cancellations professionally, and building self-trust in the face of anxiety and people-pleasing. Learn how to stop outsourcing your worth, communicate clearly, and grow your profitability without sacrificing authenticity. If you've ever struggled with confrontation or feared being judged for enforcing your policies, this is your must-listen guide to courageous communication.
WATCH ON YOUTUBE: https://youtu.be/YAzQsANgOlg
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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Instagram: https://www.instagram.com/dawnbradley/
Website: https://dawnbradley.com/
Listen to Episode 319 with Dawn: https://joinmya.com/podcast/0319-five-must-have-questions-to-ask-every-client-with-dawn-bradley
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BTT Instagram: https://www.instagram.com/beyondthetechnique
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SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
What if we told you that you can grow your salon by getting more feedback. In this episode, Kati shares how continuous feedback from team members, clients, and prospective hires boosts engagement, retention, and overall productivity—backed by real stats and real-world examples. You’ll hear how her salon uses tools like virtual shadowing, career fair surveys, and mya’s matchmaking software—all for insights to improve hiring, guest experiences, and product decisions. Discover how to create a culture of communication that drives loyalty and lasting growth.
WATCH ON YOUTUBE: https://youtu.be/cq3x-JjuxL0
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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Instagram: https://www.instagram.com/katiwhitledge/
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
Are you leaving money on the table with your salon’s loyalty program? In this episode, salon industry expert and business coach, Doug Campbell joins Kati to share how salons can structure loyalty programs that actually increase profits—plus how to leverage retail, train your front desk like a sales team, and avoid common marketing pitfalls. Don’t miss Doug’s free loyalty calculator and training resources—linked in the show notes!
WATCH ON YOUTUBE: https://youtu.be/zozNfhHye3U
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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Website: https://salondoc.com/
Instagram: https://www.instagram.com/salondoccoaching
Profit Calculator: CLICK HERE
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
Do you truly understand the psychology behind your clients’ buying decisions? In this episode, Kati Whitledge breaks down the key differences between spenders and savers, offering real-world insights from her book From First Date to Forever. You’ll learn how to identify each persona, how to speak their emotional language, and how to deliver a client experience that keeps them loyal for life. Whether you're in beauty, sales, or customer service, this episode will transform the way you connect with your customers.
WATCH ON YOUTUBE: https://youtu.be/vGqIDsoTGmI
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! joinmya.com
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
In this raw and inspiring episode, Wesley Palmer reveals the real challenges of surviving and thriving in the beauty industry. From dropping out of hair school to becoming a top educator with Paul Mitchell, Wesley shares the unfiltered journey of career reinvention, industry burnout, and the power of authentic connection. You’ll hear how sobriety, self-care, and social media transformed his career, and why so many stylists burn out before they ever break through. If you're questioning your path or looking for a spark to reignite your passion, this is the must-listen conversation you didn’t know you needed.
WATCH ON YOUTUBE: https://youtu.be/iYZga51lAIw
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Instagram: https://www.instagram.com/wesdoeshair/
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SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
It’s our 600th episode! I’m Kati Whitledge, and when I launched the Beyond The Technique podcast in 2016, there were no American podcasts for salon owners—so I created one. In this milestone episode, I’m sharing the five biggest lessons I’ve learned through hundreds of unscripted conversations with salon pros, educators, and leaders, and how podcasting helped grow my salon, build my network, and scale our software company, mya. If you’re craving connection, consistency, and next-level growth, this is the episode for you!
WATCH ON YOUTUBE: https://youtu.be/mbaCR9a2mhw
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! joinmya.com
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/
Join us today as we feature Instagram Influencer and Educator, Kell Grace! Kell is known for teaching four updos in four minutes. She reveals how she built a high-demand brand through simple, wearable styling techniques—and teaches salon owners how to turn brides into long-term clients. With over 300,000 followers and two decades of experience, Kell shares strategies for building income through in-salon workshops, smart product partnerships, and her innovative lookbooks. Whether you're a stylist, salon owner, or educator, this conversation is packed with real-world business tips you can use right away.
WATCH ON YOUTUBE: https://youtu.be/Tceamc7n1Xs
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! joinmya.com
FOLLOW KELL GRACE
Website: https://kellgrace.com/
Instagram: https://www.instagram.com/kellgrace/
GET HER LOOKBOOK: Click Here
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/