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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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Beyond The Technique Podcast
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All Episodes
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Now displaying: October, 2025
Oct 30, 2025

In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how these behaviors can stifle creativity, trust, and growth in a salon setting. Kati emphasizes the importance of balancing constructive feedback with encouragement, respecting boundaries, and letting go of the need to always be right. Listen and share today’s episode with the leaders at your salon and spa!

WATCH ON YOUTUBE: https://youtu.be/recTxE_nmqI

 

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Oct 27, 2025

In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she faced post-COVID, and the leadership strategies that helped her build thriving salon cultures. She highlights the importance of hiring for values and cultural fit, using innovative approaches to foster strong teams and successful new salon launches. Listeners will gain practical tips on creating a code of honor, leading with emotional intelligence, and building confidence through challenges.

WATCH ON YOUTUBE: https://youtu.be/ol1D9qkazrI

 

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

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Oct 23, 2025

This episode explores the psychology of suggestion in marketing and its impact on consumer behavior. Kati shares how strategies like priming, social proof, and sensory cues influence clients to book, buy, and return. She highlights the importance of building trust through reviews, visuals, and in-person recommendations, while creating memorable luxury experiences through ambiance. Listeners will also learn why a single, consistent marketing message repeated across platforms increases impact—and how applying these principles can boost results, especially during high-demand seasons.

WATCH ON YOUTUBE: https://youtu.be/kAbRcpJUQCw

 

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

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Instagram: https://www.instagram.com/katiwhitledge/

Get my favorite bio-hacking products: CLICK HERE

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

SPONSORS

Join the PBA: https://www.probeauty.org/

Oct 20, 2025

In today’s episode, Kati welcomes Morgan Thomas, who you may know as Jade Beauty Co., to share her journey through the hairdressing and fashion industries. Together, they unpack the myth of work-life balance, highlighting Morgan’s shift toward integration and how she built a thriving career without experiencing burnout. Morgan also offers insights on the evolving landscape of hair education, the value of servant leadership, and why community and mentorship matter more than ever. Share this with your stylists and you will al be inspired by Morgan’s career lessons, humor, and practical advice.

WATCH ON YOUTUBE: https://youtu.be/3dnsmiPUvK0

 

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

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Instagram: https://www.instagram.com/jadebeautyco/ 

Website: https://jadebeautyco.com/ 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

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Get my favorite bio-hacking products: CLICK HERE

 

SPONSORS

Join the PBA: https://www.probeauty.org/

Oct 16, 2025

In this episode, Kati explores the inevitability of offense in the creative industry and why learning to manage it is essential for personal and professional growth. She unpacks the value of constructive feedback, active listening, and assuming positive intent when receiving correction. With real examples and leadership insights, Kati highlights how humility, empathy, and trust create a culture where feedback becomes a tool for development rather than a source of conflict. Tune in to discover how reframing correction as direction can transform your team’s growth and your own leadership journey.

WATCH ON YOUTUBE: https://youtu.be/Kqe5xjlKMRo

 

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

POWERED BY:

JOIN mya! joinmya.com

 

FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/

Get my favorite bio-hacking products: CLICK HERE

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

SPONSORS

Join the PBA: https://www.probeauty.org/

Oct 13, 2025

The salon industry is shifting fast, with more stylists choosing self-employment and traditional salons struggling to compete. In this episode, Kati welcomes back business coach Nikki Le to share how owners can elevate the employee experience to retain top talent and thrive in this new market. From customized training to career ladders, Nikki breaks down practical strategies to create a workplace where stylists feel valued, supported, and inspired to stay. If you want to future-proof your salon and win against the booth rental trend, this episode is a must-listen.

WATCH ON YOUTUBE: https://youtu.be/m4g-MRC2GAo

 

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

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FOLLOW NIKKI LE

Website: https://www.nikkileconsultancy.com/ 

Eleve Retreat: https://statements-strong.teachable.com/ 

Instagram: https://www.instagram.com/nikkileconsultancy/
Listen to our first podcast together:  https://joinmya.com/podcast/0391-the-fundamentals-of-managing-your-salons-money-with-nikki-le 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/

Get my favorite bio-hacking products: CLICK HERE

 

SPONSORS

Join the PBA: https://www.probeauty.org/

Oct 9, 2025

Distractions don’t just steal your time, they drain your energy, creativity, and focus. In this episode, Kati shares her personal journey with ADHD, biohacking, and the power of reducing decision fatigue to stay in flow. You’ll discover practical strategies to automate routines, set boundaries, and manage technology so you can protect your energy and productivity. Whether you’re a salon owner or creative professional, this conversation will help you eliminate overwhelm and master focus for lasting success.

WATCH ON YOUTUBE: https://youtu.be/SlGz55I_PPI

 

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

POWERED BY: 

JOIN mya! joinmya.com

 

FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/

Get my favorite bio-hacking products: CLICK HERE

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

SPONSORS

Join the PBA: https://www.probeauty.org/

Oct 6, 2025

In this episode, Kati welcomes industry coach and mentor, Misty Jane to share her bold perspective on money in the beauty industry. Misty reveals how she paid off $48,000 of debt in just two years, opening the door to a debt-free salon career and her current passion for coaching stylists. Together, they explore the deeper psychological roots of financial struggles, why income alone won’t save you, and how giving money a purpose leads to true freedom. Listen today for fresh insights, real strategies, and encouragement to pursue financial wellness as a form of self-care.

WATCH ON YOUTUBE: https://youtu.be/n5D5qBzjOZU

 

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

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Website: https://mistyjayne.com/ 

Instagram: https://www.instagram.com/_mistyjayne_/ 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/

Get my favorite bio-hacking products: CLICK HERE

 

SPONSORS

Join the PBA: https://www.probeauty.org/

Oct 2, 2025

In this episode, Kati shares how working with Brad Sugars and his ActionCoach franchise helped her achieve an 878% profit increase and a million-dollar revenue in a very small salon space. She dives into practical strategies to fix financial challenges, from boosting revenue through pre-selling gift cards, packages, and memberships to cutting unnecessary expenses without hurting the guest experience. You’ll also learn how tools like mya’s matchmaking software and dashboard can improve client retention and scheduling efficiency. Tune in for simple, actionable steps to protect your salon’s financial health and grow profits with confidence.

WATCH ON YOUTUBE: https://youtu.be/lYoY8umy4SQ

 

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

 

POWERED BY: 

JOIN mya! joinmya.com

 

FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/

Get my favorite bio-hacking products: CLICK HERE

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

SPONSORS

Join the PBA: https://www.probeauty.org/

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