535: Smoothing Cash Flow Turbulence
Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful.
WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW CELENE & HER SALONS!
Website: https://www.revampsaloncompany.com/revamp-salon-company
Instagram: https://www.instagram.com/celenedupuis/
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW FIX SALON
Website: https://www.fixsalonseattle.com/
Instagram: https://www.instagram.com/fixsalonseattle/
Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible.
WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A
JOIN mya! joinmya.com
Asana: https://asana.com/
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW FIX SALON
Website: https://www.fixsalonseattle.com/
Instagram: https://www.instagram.com/fixsalonseattle/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members!
WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time.
WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW SUGAR BRANDED
Website: https://sugarbranded.com/
Instagram: https://www.instagram.com/sugarbranded/
We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth.
WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW LINDSEY!
Instagram: https://www.instagram.com/lindshaney/
Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures.
WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team members to live their best lives. You'll be so energized by today's conversation!
WATCH ON YOUTUBE: https://youtu.be/8vqhL_NV1iU
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW GRAEBER & COMPANY!
Website: https://graeberandcompany.com/
Instagram: https://www.instagram.com/graeberandcompany/
JOIN THE PBA: https://www.probeauty.org/join
Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick!
WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator!
WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW PINUP & CHRISTINA!
Pinup Website: https://pinupstudionc.com/
Pinup Instagram: https://www.instagram.com/pinupstudio_nc/
Christina Instagram: https://www.instagram.com/ps.christinak/
JOIN THE PBA: https://www.probeauty.org/join
If you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits!
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
PROFIT FIRST FOR SALONS: https://profitfirstsalons.com/
JOIN THE PBA: https://www.probeauty.org/join
Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to identify the right people for your team and what necessary steps you want to take to make sure they choose your salon as their new salon home.
WATCH ON YOUTUBE: https://youtu.be/VUi6ctLvPfA
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
BUILD YOUR BEST TEAM: https://joinmya.com/build-your-best-team-ebook
PROFIT FIRST FOR SALONS: https://profitfirstsalons.com
JOIN THE PBA: https://www.probeauty.org/join
How do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person.
WATCH ON YOUTUBE: https://youtu.be/kDbZkgXVAlo
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
JOIN THE PBA: https://www.probeauty.org/join
Keywords
Salon business, salon education, salon marketing, salon management, salon sales, business, podcast, beauty industry, hairstylist, barber, salon, barbershop, sales, entrepreneur, success, motivation, marketing, profits, education, advice, speaker, author, leader, salon owner, health, wellness, hair, products, coaching, mentor, kati whitledge, Instagram, facebook, social media, inspire, manufacturing, beyond the technique, meet your stylist, beyond the technique podcast, join mya, mya,
CATEGORIES
Barbershop Owners
Leadership
Marketing
Operations
Recruiting
Salon Owners
Spa Owners
Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our company!
WATCH ON YOUTUBE: https://youtu.be/ccYu7xfh0oY
DOWNLOAD THE COMPENSATION STRUCTURE & PATH TO SIX-FIGURES: joinmya.com/compensation-structure-for-commission-salons
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
JOIN THE PBA: https://www.probeauty.org/join
If you become hyper-focused on these five areas this year, I guarantee your personal life will be the best it's ever been, your revenue will soar, and you will have the business and team you've always dreamed of. Join me today as we kick off the year and dive into our greatest potential!
WATCH ON YOUTUBE: https://youtu.be/_jVhzgnQLCo
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
JOIN THE PBA: https://www.probeauty.org/join
This is a special conversation with someone whose life is about aligning her passion with her purpose. Our guest, Mandy Pulse, is here to share her story and how she helps owners and stylists in our industry find a way to align their passion and purpose--all while running a profitable salon business. Merry Christmas everyone and enjoy today's episode!
WATCH ON YOUTUBE: https://youtu.be/ap10zZ9X430
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW SALON INSPIRE
Website: https://saloninspirekc.com/
Instagram: https://www.instagram.com/saloninspirekc/
JOIN THE PBA: https://www.probeauty.org/join¦
Do you have a business partner, or have you thought about going into business with someone? Learn from longtime industry owners, Terry McKee and James Amato who share how unstoppable you can become once you've honored each other’s strengths. The path may not be easy, in fact, sometimes it can be excruciating, but if you share vision, integrity, work ethic, and values, you can do anything and you can do anything together.
WATCH ON YOUTUBE: https://youtu.be/hbow7hjlDKE
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW NUOVO SALON GROUP
Website: https://nuovosalongroup.com/
Instagram: https://www.instagram.com/nuovosalons/
JOIN THE PBA: https://www.probeauty.org/join
It's often shared that the average salon has an 8-10% profit margin. But when we look under the hood we find that most salons actually don't know their profit margin! If you really want to understand your profit opportunity, then join us today for a discussion with Kelly Cahen! Kelly is a seven-figure salon owner who coaches owners how to master leadership and master their financials. Enjoy!
WATCH ON YOUTUBE: https://youtu.be/KrXOwrQu0NA
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW SCISSORS MAKES CENTS
Website: https://scissorsmakecents.com/
Instagram: https://www.instagram.com/scissorsmakecents/
JOIN THE PBA: https://www.probeauty.org/join
Industry Giant, Ray Civello is here for the first time to share his incredible journey with us! You will be so inspired by all that Ray has done to serve the industry and live out his creativity. He’s not even close to slowing down. On the contrary! Ray is working with industry experts to bring us the very best in hair color and skincare for our hair! You’ll learn all about it in today’s episode. Please share this with your industry friends!
WATCH ON YOUTUBE: https://youtu.be/iwXOH6WY4v8
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW RAY’S BRANDS:
Color Space: https://www.instagram.com/colorspacehair/
Back of Bottle: https://www.instagram.com/backofbottle/
Civello Salons: https://www.instagram.com/civellosalonspa/
JOIN THE PBA: https://www.probeauty.org/joi
Have you ever wondered who stands up on behalf of the beauty industry when it comes to government policy, regulation, and legislature? Meet, Myra Reddy! She's the Director of Government Affairs for the Professional Beauty Association (PBA). She's here to share how she actively works to protect and progress the beauty industry for the better. Please stay apprised and share this episode with your industry friends!
WATCH ON YOUTUBE: https://youtu.be/Xmjwlz95tXk
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW PBA
Website: https://www.probeauty.org/pba-advocacy/
JOIN THE PBA: https://www.probeauty.org/join
We have the celebrity hairstylist and founder of curl cult, Janine Jarmen, here to share her beauty industry journey and why developing a better, vegan, and modern perm is the tool you've been missing to optimize the way you serve your clients. This conversation was one of my favorites of the year. Listen today!
WATCH ON YOUTUBE: https://youtu.be/QvCnZxp46eU
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW CURL CULT
Instagram: https://www.instagram.com/curlcult/
Website: https://www.curlcult.com/
JOIN THE PBA: https://www.probeauty.org/join
In a sea of competition, what makes your business stand out? Is your story stronger? Is your team more accessible? Today, you’ll learn from Shaahin Cheyene, an entrepreneur, author, speaker, and podcaster. He’s going to share how he launched a wellness product at the age of sixteen and made a Billion dollars! His journey is incredible, and we promise you will leave with a ton of insights that will improve how you do your business now.
WATCH ON YOUTUBE: https://youtu.be/vw_4zcWG46k
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW SHAAHIN CHEYENE
Website: https://www.shaahincheyenne.com/
PodcastCola: https://podcastcola.com/
Instagram: https://www.instagram.com/shaahincheyene/
Buy His Book: BILLION: How I Became King of The Thrill-Pill Cult
JOIN THE PBA: https://www.probeauty.org/join
Burnt out from doing hair? There's still hope! You can pivot your career path and stay in this amazing industry. Just ask Shab Caspara, who has gone from Hairstylist to one of the most recognized trichologists and an expert resource for all major beauty and health media outlets. Today, Shab will share her journey, her advice on having the best hair possible, and why her new brand, Leona, is taking the beauty industry by storm!
WATCH ON YOUTUBE: https://youtu.be/8TT5FByd9BM
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW LEONA!
Website: https://leona.co/
Instagram: https://www.instagram.com/theleonaway/
JOIN THE PBA: https://www.probeauty.org/join
Thinking about networking can be daunting, but if you look at it as a form of building relationships just like we do when we're working with our guests, our team, or our vendors, then this becomes an area we can lean into. When we grow our network, we naturally incur growth in ourselves, our business, and oftentimes our financials. Today, Lynzie Smith shares how important it is to go after your goals because the answer is already a no unless you ask!
WATCH ON YOUTUBE: https://youtu.be/937GqPJIyCk
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW COMMON WEALTH COLLECTIVE
Website: https://cwcollective.co/
Instagram: https://www.instagram.com/common.wealth.co/
Common Wealth Conversations: https://cwcollective.co/podcast/
JOIN THE PBA: https://www.probeauty.org/join