Meet Ona Diaz-Santin—a Celebrity Stylist whose been featured in Oprah, Allure, Elle, and People En Español magazine for her curative approach to naturally curly hair. She is the owner of 5 Salon Spa in Fort Lee, New Jersey which has been named by Refinery 29 as one of The Best New York City Salons for Natural Hair & Curls. Recently, her salon has been recognized as a Salon Today Top 200 Salon in North America! She has so much to share on her journey and her business dynamic that will surely inspire and motivate you and your salon team. Enjoy!
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Website: https://5salonspa.com/
Instagram: https://www.instagram.com/5salonspa/
Ona’s Instagram: https://www.instagram.com/_thehairsaint_/
After surveying over 800 consumers, Shanalie Wijesinghe, and her team at Boulevard Salon Software, discovered incredible evidence about what clients really want. The key for us is, are we ready to implement new changes to our businesses? After today’s episode you will be inspired to take a risk again and develop technology and new practices that will move the needle on your profit margin!
WATCH ON YOUTUBE: https://youtu.be/dFZcrR2QCNA
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FOLLOW BOULEVARD!
Website: https://www.joinblvd.com/
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The beauty industry has always gone through seasons of change, but as guest expert, Frank Gambuzza shares, this time there's an urgency to change like no other time before. Join us today as we dive into Frank's journey and what he's doing to stay competitive and profitable in today's market. With over 51 years of experience, six locations, and over 170 employees, Frank brings a perspective that you will find to be of the highest caliber.
WATCH ON YOUTUBE: https://youtu.be/86MsB0pDvQk
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FOLLOW FRANK & HIS COMPANIES!
Salon Visage Website: https://salonvisage.com/
Gambuzza Barbershop Website: https://www.gambuzzas.com/
Frank’s Instagram: https://www.instagram.com/frankgambuzza/
What if we’re missing the best ideas for our salon because we’re avoiding conflict with our leadership team? Join first time guest, Justin Cook, who will be one of the upcoming 2022 Data Driven Summit speakers! We learn how to make sure you have the right people in the right seats at your salon. His easy and tangible approach will be just the reminder you need to build an even better business this year!
WATCH ON YOUTUBE: https://youtu.be/V3GewFPv9Qo
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FOLLOW EOS WORLDWIDE
Website: https://www.eosworldwide.com/justin-cook
Instagram: https://www.instagram.com/entrepreneurialoperatingsystem/
Email Justin: justin.cook@eosworldwide.com
How do we combat the fact that 78% of people want to buy their haircare online? Join us today as we dive into the retail topic and find hope is strategies you can adopt right now that will have your retail survive and thrive!
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FOLLOW BOB & BRAND FUEL SOLUTIONS
Website: https://www.brandfuelsolutions.com/
Wondering which social posts will stand out the most and why? Does it take you forever to create graphics for your salon posts? Today you’re in luck! We have professor and multipreneur, Danyelle Hildreth here to provide her insights on social posts that stand out the most and why using Canva is a total game changer. Share this one with your marketing team members!
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FOLLOW SALON SOCIAL MEIDA SHOP!
Website: https://meshconsulting.mykajabi.com/salonsocialmediashop
Instagram: https://www.instagram.com/salonsocialmediashop/
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What do you do with your day off? Today we have first-time guests Corey Grey and Tony Stuart, who are the hosts of Hairdustry's Your Day Off podcast! They are here to share their industry journeys and what they've learned throughout their experiences that will help you maximize your days off.
WATCH ON YOUTUBE: https://youtu.be/LmfHgRrHOeY
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Website: https://hairdustry.com/
Instagram: https://www.instagram.com/hairdustry/
The definition of perseverance is persistence in doing something despite difficulty or delay in achieving success. Today we will share historical references of others’ triumph during difficulties. Do we have thick enough skin to endure years of difficulty? Are we so confident in our vision that nothing can get in the way of progress—no matter how small it may be? Be encouraged, if you endure, you will eventually achieve.
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As the saying goes, good things take time. It’s so true! What we ultimately desire may not come to life this year or next. It takes time to mature and go through enough experiences to develop ourselves and our businesses. That is why we are talking about growth takes time in part four of our five-part series.
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Welcome back to part three of our five-part growth series. Today we are talking about how growth will depend on our having the right attitude. Does this mean we are always positive and optimistic? Does this mean we need to check our attitudes daily? Join us today to learn how important attitude is and what we need to do to stay in control of ours.
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4 TYPES OF PERSONALITY, ARTICLE
https://stylesatlife.com/articles/types-of-attitudes/
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We are so good at investing in our education. We are learners! I know this because you wouldn't be here with me today if you didn't value learning more about growing yourself and your business. But is all education the right education for you right now? Are you saying, yes, to too many great opportunities? Have you become overwhelmed with all you've learned that you've found yourself unable to apply it all? Join me today as we dive into part two of our growth series and discover what two things you can do this year that will impact you the most throughout 2022.
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BUILD YOUR BEST TEAM THIS YEAR / E-BOOK
https://www.beyondthetechnique.com/shop/build-your-best-team-ebook-pdf
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Happy New Year! We are so excited to dive into a new series to inspire your new year of growth and development. Today is part one of our five-part series on growth. Vision is the foundation of growth because you won’t know where you’re headed unless you have a clear picture and target of where you want to go. Share this with anyone in or outside of our industry who desires growth this year!
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GET YOUR COPY OF: THE SECRET TO KEEPING YOUR GOALS
https://www.katiwhitledge.com/
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Have you thought about what you want to do differently next year? Join us today as we shine a light on the unique culture and operations of DV8 Salon, featuring Co-Owner, Lisa Justiss!
WATCH ON YOUTUBE: https://youtu.be/qhrlsgvmpe4
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FOLLOW DV8 SALON
Website: https://dv8thesalon.net/
Instagram: https://www.instagram.com/dv8thesalon/
Today we have first-time guest, Allyson King with us! She is the CEO of Beauty 360 Consulting where she trains salons to take their business to the next level. Allyson has an impressive background and a multi-salon brand in Brooklyn, NY--giving her boasting rights to be your personal business coach. Today we will discover the top three areas salons are struggling with right now and how Allyson can guide you toward solutions and success.
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FOLLOW BEAUTY 360° CONSULTING!
Website: https://beauty360consulting.com
Join us today as we dive into the beauty industry journey of Rochelle Golden. You'll be inspired by her young start in our industry and how she's overcome a devastating salon fire and pandemic. Her salon team is known as the #GoldenGirls and it's truly a testament that her spirit for her salon and this industry will last through the generations. Share this episode with anyone who needs a boost of positivity and encouragement.
WATCH ON YOUTUBE: https://youtu.be/ptZAJ5gGAaE
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FOLLOW HOUSE OF GOLD SALON
Website: https://houseofgoldsalon.com/
Instagram: https://www.instagram.com/houseofgoldsalon/
It’s hard to find great team members to join your salon team. That's why I want to share how we hired FOUR new team members in two months. I PROMISE you'll get applicable takeaways that you can go and apply right now to get more team members to join your salon!
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BUILD YORU BEST TEAM THIS YEAR (The Book)
https://www.beyondthetechnique.com/shop/build-your-best-team-ebook-pdf
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What can we do to put ourselves out there in a more authentic way? Whether is our salon website, our social media, or marketing emails, Stephanie Mitchell is back to share the most effective ways we can personalize our brand and team members throughout our marketing platforms. Enjoy!
WATCH ON YOUTUBE: https://youtu.be/NkUwk_M_RDU
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FOLLOW SUNNYSTORM MARKETING
Website: https://sunnystorm.marketing/
We have first-time guest, Chris Sulimay here to share how we can take personal responsibility for our success behind-the-chair and in our lives. Chris is no stranger to success behind-the-chair and now he's a salon owner partner in a cosmetology school. He's also no stranger to podcasting as he's one of the incredible hosts of the Shop Talk podcast! Share this episode with your team of stylists!
WATCH ON YOUTUBE: https://youtu.be/FV2Il-kEwl0
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FOLLOW 124 GO ACADEMY!
Website: https://www.124goacademy.com/site/about
Instagram: https://www.instagram.com/124.go/
When is the last time you've had an attorney review your employee handbook, client intake form, or client service agreements--aka--your policies? The good news is, today you'll hear from Attorney, Reonna Green who specializes in trademarks and beauty industry legal topics. Share this episode with your management team!
WATCH ON YOUTUBE: https://youtu.be/rZE3imwu0ek
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FOLLOW REONNA!
Website: https://www.shetrademarks.com
Instagram: https://www.instagram.com/shetrademarks
How often are you receiving a notification that someone reviewed your salon on Google or Yelp? Today, we have returning guest, Lauren Bakos, here to share her expertise on how to curate, manage, reply, and measure the success of your online reviews. Lauren shares some staggering statistics on website traffic and marketing spend that will encourage you to work toward greater reviews in number of stars and number of submissions.
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FOLLOW IMAGINAL MARKETING!
Website: https://imaginalmarketing.com
Instagram: https://www.instagram.com/immarketing
DOWNLOAD THE SPECIAL WEBSITE PACKAGE: https://meetyourstylist.com/wp-content/uploads/2021/08/Meet-Your-Stylist-Website-Package.pdf
Do you offer a service that sets you apart from every other salon in your area? Join us today as we share the incredible journey of twin sisters and salon owners, Liz and Jess Arrindell. They will dive into how they were able to leave their corporate career path to follow their beauty industry dreams and they’ll reveal the many obstacles they faced along the way. We promise that today’s episode will be one of your all-time favorites!
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FOLLOW LUSCIOUS & CO BEAUTY
Website: https://lusciousandco.com
Instagram: https://www.instagram.com/lusciousandco
Salon owners grow their revenue by getting more clients, getting clients to come in more frequently, and encouraging clients to spend more money with each visit. Salons nationwide average a 3% profit margin. No matter how you've adapted to the newest, trendiest social media platforms, and not matter how beautiful you've made your salon interior and website, most owners aren't moving the money needle. The good news-there is a way to increase your client count, average spend, retention and profitability by using behavioral science to your advantage. Learn how major companies are using neuromarketing strategies to reach new customers and hit higher revenue goals. You'll see how simple changed to your digital marketing plan will have a massive impact on you bottom line!
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Nat Varrasso is the Author of Love Your Hair--discovering your best hairstyle. She has been behind-the-chair since 1992 and has transformed women's lives by helping them transition to their natural grey hair. Learn today how Nat communicates with clients who want to begin this path and her strategic process that have given her massive success in her career.
WATCH ON YOUTUBE: https://youtu.be/xpNSHoyJ6qo
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FOLLOW RETREAT HAIR
Website: https://www.retreathair.com.au
Book: https://www.retreathair.com.au/booksandaudiobooks
Instagram: https://www.instagram.com/retreat_hair
When it comes to salon marketing, the options are endless. How do you know which marketing strategies are best for you and your salon? John Hallberg is here to share his expertise on aligning yourself with your brand, working toward the right marketing initiatives that will set you up for success long-term. Share this episode with your marketing and social media team members!
WATCH ON YOUTUBE: https://youtu.be/2FkSXwoIPdY
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FOLLOW THE SALON BUSINESS
Website: https://thesalonbusiness.com
Instagram: https://www.instagram.com/thesalonbusiness
Today I had the honor of interviewing the President of Floyd's 99 Barbershop, Phil Horvath! You are going to be inspired by Phil's incredible industry journey and his passion for growing people and growing companies. Phil shares a profound lesson for us to apply right now in our salons and barbershops. Listen through the end to receive FREE access to our upcoming marketing mastermind!
WATCH ON YOUTUBE: https://youtu.be/Z81JY0q2_F4
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FOLLOW FLOYD’S 99 BARBERSHOP!
Website: https://www.floydsbarbershop.com
Instagram: https://www.instagram.com/floyds99barbershop
Floyd’s Nation Podcast: https://podcasts.apple.com/us/podcast/floyds-nation-podcast/id1576544763
Phil’s Website: https://www.phil-horvath.com