Info

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
RSS Feed Subscribe in Apple Podcasts
Beyond The Technique Podcast
2019
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February


All Episodes
Archives
Now displaying: March, 2016
Mar 28, 2016

Have you heard someone say, “don’t project your issues on me!” If you watch any of Shonda Rhimes television shows such as Grey’s Anatomy, Scandal or How to Get Away with Murder, I’m sure you’ve been engulfed with the dramatic conversations among hyper-psychological characters.

Projection is when you take your issues and make them other people’s issues. In today’s quickie tip, you’ll confront what you may be projecting on to others. And if you’re like me, once you’re aware…you enjoy freedom from those judgements. 

Mar 25, 2016

Do you have time? Do you have a pen & paper handy? Because today’s topic is robust and you may want to take notes.

I was told once to be slow to hire and quick to fire. In the world of retail, it can be difficult to know if the candidates you’re vetting are really who you think they are. In today’s episode I’ve given you the steps we use to hire the RIGHT people. Most importantly, you have to trust your gut. Even once you’ve hired someone and one month or six months in, you have that gut feeling…you have to trust that feeling! Your team should build each other up so you must protect them from poisonous people who could potentially break them down.

Mar 21, 2016

Are you setting and achieving your goals? If not, here’s an easy strategy that will help you build momentum so you’re encouraged to keep them up!  I believe by creating this snow ball effect you will have a higher success rate in maintaining the consistency necessary in order to actually get what you’ve always wanted. It’s one step at a time, one day, week and month at a time.

Mar 19, 2016

Do you believe there are no accidents? I believe everything happens for a reason. And I believe the role you’re playing in life and the role you’ll play in the future is not only meant to be, but you were born for this. We will all face adversity and that will shape us into who we were meant to be. Are you ready to embrace your role, face your fears and live life to the fullest?

Mar 14, 2016

What if you treated your business like a franchise? Here are strategies to control the expectations for each client whether it’s their first or thirty-first visit to your salon or barbershop. The key to substantial success lies Beyond The Technique!

Mar 11, 2016

When clients see your logo or hear about your business, what do you want them to think? Does your business have the brand recognition you’re hoping? Could any one of your clients name your top three niches? Today, learn why sounding like a broken record is a very smart advertising strategy.

Mar 7, 2016

Is getting more referrals really as simple as asking for more referrals? Find out why it’s easier than you think, who you should be asking and how you should be asking them! And remember the 80/20 rule. You will receive 80% of your referrals from 20% of your clients. Define who they are and expand your client base with your biggest fans!

Mar 4, 2016

You don’t get a second chance to make a first impression. In the few moments you meet someone new, what “legacy” are you leaving with them? Without losing your authenticity, discover what characteristics you want to portray when you’re meeting a new client or networking with new business professionals.

1