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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Now displaying: November, 2018
Nov 29, 2018

The holidays can be joyous and stressful. How do we compete with the crazy crowd of digital noise and distractions? What are the ways we can market our salons during the busiest time of year without sacrificing our profitability? 

In this complimentary class you will learn the five most effective ways to market your salon. These are easy to apply strategies that anyone can employ. The even better news is, you won’t sacrifice your additional revenue earned during these busy months because we are going to offer value-based marketing—no discounts—ever! YAY!

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES

http://www.beyondthetechnique.com/services/

 

OUR [INSPIRED ENTERPRISES] WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@be_inspired_salon

@katiwhitledge


CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

JOIN US AT SERIOUS BUSINESS IN JANUARY!

https://seriousbusiness.net/

 

Nov 26, 2018

Have you ever wanted to reach out to salon owners who would authentically share feedback in a supportive way? The Salon Sisterhood is that group! These women are real, transparent, trust-keepers for one another. At the end of the day, their goal is to see each other succeed. It’s inspiring to hear their stories and learn what it takes to persevere as a successful salon owner.

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES

http://www.beyondthetechnique.com/services/

 

OUR [INSPIRED ENTERPRISES] WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@be_inspired_salon

@katiwhitledge


CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

 

FOLLOW THE SALON SISTERHOOD!

 

GAYLE

Instagram: @gaylefulbright + @headlinesthesalon

Facebook: http://www.headlinesthesalon.com/  + https://www.facebook.com/gayle.fulbright

Website: www.headlinesthesalon.com

 

BONNIE

Website:   http://avalondeerpark.com

LinkedIn:     http://linkedin.com/in/bonnieconte

Facebook: https://www.facebook.com/Avalon-an-Aveda-Lifestyle-Salon-Spa-Shop-259216616494/

Instagram: https://www.instagram.com/avalondeerpark/

 

ROWENA

Website: http://studiowish.com/

Facebook: https://www.facebook.com/StudioWishSalon?ref=ts&fref=ts

 

MAGGIE

Website: https://maggiesalon.com/

Facebook: https://www.facebook.com/maggiethesalon/

Instagram: https://www.instagram.com/maggiethesalon/

 

STACEY

WEBSITE: https://www.salontoday.com

FACEBOOK: https://www.facebook.com/salontoday

INSTAGRAM: @salontodayofficial

TWITTER: @salontoday

PINTEREST: https://www.pinterest.com/salontoday/

LINKEDIN: https://www.linkedin.com/groups/2965183/

Nov 22, 2018

Wow, did you know that NAHA is a PBA show? There is so much about the Professional Beauty Association we don’t even know—good thing Bob Myers is here today to share all about it! Our FAVORITE part of today’s episode is, Bob takes us through a tour of decades and shares how disruption occurs. It’s scary, and as always, we overcome and innovate new ways to progress the beauty industry!

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES

http://www.beyondthetechnique.com/services/

 

OUR [INSPIRED ENTERPRISES] WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@be_inspired_salon

@katiwhitledge


CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW BOB & PBA!

https://www.linkedin.com/in/robert-myers-106a0210/

https://www.facebook.com/robert.myers.54772

https://probeauty.org/

Nov 19, 2018

It’s our 200 th episode! Wow, can you believe it?! We are so grateful for the amazing guests who have
joined us on the Beyond The Technique podcast. We are equally grateful for all of you who subscribe,
review us, and join us twice per week for the most innovative salon business and marketing strategies.
What better way to celebrate 200 episodes than to share what it takes to be a Salon Today Top 200
salon. And who better to share the insights to get there than the woman who runs it all—Stacey Soble!
Stacey is the Editor in Chief for Salon Today!
BECOME A MEET YOUR STYLIST SALON!
https://www.meetyourstylist.com/
HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!
https://www.facebook.com/groups/370912749922331/
HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES
http://www.beyondthetechnique.com/services/
OUR [INSPIRED ENTERPRISES] WEBSITES
http://www.beyondthetechnique.com/
https://www.meetyourstylist.com/
http://www.beinspiredsalon.com/home.aspx
OUR INSTAGRAM
@beyondthetechnique
@meetyourstylist
@be_inspired_salon
@katiwhitledge
CONTACT BEAUTY BACKBONE!
https://beautybackbone.com/product/beauty-backbone-education-system/
FOLLOW SALON TODAY!
WEBSITE: https://www.salontoday.com
FACEBOOK: https://www.facebook.com/salontoday
INSTAGRAM: @salontodayofficial
TWITTER: @salontoday
PINTEREST: https://www.pinterest.com/salontoday/
LINKEDIN: https://www.linkedin.com/groups/2965183/

Nov 15, 2018

Kim’s journey is filled with the kind of lessons learned in life that have a lasting impact. Today she shares how she went from bankruptcy to becoming a global education resource for haircutters! If you haven’t heard of “Head Shape Matters”, you are in for a treat. Hear all about the defining moment when Kim knew she had to learn more about the head shape versus just haircutting and face shapes, and what it took for her to launch her patent program on a global scale. She will inspire you to follow your dreams and to realize you are smart and you are worthy.

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES

http://www.beyondthetechnique.com/services/

 

OUR [INSPIRED ENTERPRISES] WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@be_inspired_salon

@katiwhitledge


CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW KIM MOORE

https://www.headshapematters.com/

https://business.facebook.com/Kimmoorehaireducation/

https://www.instagram.com/headshapematters/

https://www.headshapematters.com/onlinetraining/

Nov 12, 2018

In the beauty industry we face challenges when it comes to how people think about us. How are we going to recruit amazing people if they have negative thoughts about what it means to be a hair professional? How do we train our guests to view us with the same regard as their attorney? Today, Karen Cunningham will share her experiences, mission and passion surround this important topic!

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES

http://www.beyondthetechnique.com/services/

 

OUR [INSPIRED ENTERPRISES] WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@be_inspired_salon

@katiwhitledge


CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW KAREN CUNNINGHAM!

Instagram: https://www.instagram.com/_karen_cunninghamhair/

Instagram: https://www.instagram.com/thehairjunkiesalon/

Website: http://www.thehairjunkiesalon.com/

Nov 8, 2018

Maggie Mulhern is the authority when it comes to the inside scoop on winning hair competitions. Today she shares her background, passion, and her key points that you need to know if you want to win NAHA, Goldwell’s ColorZoom, or Wella’s International Trend Vision competition. On top of it all, she shares the most valuable resource available to those who are interested in beginning the competition arena!!

 

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES

http://www.beyondthetechnique.com/services/

 

OUR [INSPIRED ENTERPRISES] WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@be_inspired_salon

@katiwhitledge


CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

FOLLOW MAGGIE MULHERN & MODERN SALON MEDIA!

Instagram: @modernmaggie

Instagram: @modernsalon

Website: https://www.modernsalon.com/

Learn about ARTIST SESSION: https://www.modernsalon.com/featured/artist-session

Nov 5, 2018

You have to recruit and hire people that value what you value. If you are hiring people based on their
technical capabilities or client following, versus hiring based on who they are—you’re going to have a
problem. You can help build a stylist’s clientele and work with them on their craft, but you cannot
change their mentality or beliefs. Join me today as we dive into the signs that it’s time to fire a salon
employee. It’s never easy but there are times it is absolutely necessary.
GET THE ARTICLE HERE!
https://www.salontoday.com/article/85511/how-to-know-when-it-s-time-to-fire-a-stylist?refresh=true
BECOME A MEET YOUR STYLIST SALON!
https://www.meetyourstylist.com/
SERIOUS BUSINESS 2019
https://seriousbusiness.net/speakers/
HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!
https://www.facebook.com/groups/370912749922331/
HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES
http://www.beyondthetechnique.com/services/
OUR [INSPIRED ENTERPRISES] WEBSITES
http://www.beyondthetechnique.com/
https://www.meetyourstylist.com/
http://www.beinspiredsalon.com/home.aspx
OUR INSTAGRAM
@beyondthetechnique
@meetyourstylist
@be_inspired_salon
@katiwhitledge

CONTACT BEAUTY BACKBONE!
https://beautybackbone.com/product/beauty-backbone-education-system/

Nov 1, 2018

David Wagner is the author of “Daymaker” and he’s the founder and owner of JUUT Salonspas, the original Aveda concept salon, with nine locations throughout the U.S. Today we will dive into his innovated daymaking movement that we all know, but we’ve never heard its origin. David will show you how to change the world by simply making someone’s day.

BECOME A MEET YOUR STYLIST SALON!

https://www.meetyourstylist.com/

 

HERE’S THE LINK TO OUR PRIVATE GROUP PAGE!

https://www.facebook.com/groups/370912749922331/

 

HERE’S THE LINK TO BEYOND THE TECHNIQUE SERVICES

http://www.beyondthetechnique.com/services/

 

OUR [INSPIRED ENTERPRISES] WEBSITES

http://www.beyondthetechnique.com/

https://www.meetyourstylist.com/

http://www.beinspiredsalon.com/home.aspx

 

OUR INSTAGRAM

@beyondthetechnique

@meetyourstylist

@be_inspired_salon

@katiwhitledge

 


CONTACT BEAUTY BACKBONE!

https://beautybackbone.com/product/beauty-backbone-education-system/

 

 

FOLLOW DAVID WAGNER & JUUT SALONSPAS

Websites: www.juut.com and http://www.daymakermovment.com/

 

Instagram: @davidwagnerinspired   and   @Juut

Facebook: https://www.facebook.com/JuutSalonspaOfficial

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