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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: September, 2020
Sep 28, 2020

Time is our greatest asset because it is limited. Today, Kati is going to share how important our time is, where our time should be going, and how to confidently approach the many distractions that come across our plate every day.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Sep 24, 2020

Imagine asking for a sale over twenty times before you ever get a “yes!” This is something Megan Bennett has become accustomed to, and yet, it doesn’t stop her from going after her goals. Join us today as we dive into the topic of rejection and learn how impactful a PR firm can be for your salon brand! There’s power to PR and you’ll be super jazzed to learn some awesome marketing takeaways in today’s episode.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW MEGAN BENNETT!

Website: https://www.lightyearsahead.com

Instagram: https://www.instagram.com/lyapr

Sep 21, 2020

As an industry, we are really good at relationships. But are we good at relationship marketing? Join us today as Annelise Worn educates us on what this really means, and how we can be focusing more on our guests that we have right now in order to meet future guests who will be a great fit for us. Annelise shares the psychology behind why people make buy decisions—asking ourselves, “what do they need to believe about us in order for them to come in to see us?” This episode is a must for your marketing team!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW ANNELISE WORN!

Website: https://anneliseworn.com

Facebook Group: https://www.facebook.com/groups/socialmarketingmethod

Instagram: https://www.instagram.com/annelise.worn

Sep 17, 2020

What does it look like when you are so completely secure and aware of who you are, that you’re able to attract and connect with others in the most genuine and authentic way? Join returning guests, Jen and Matt Martinelli, as we dive into a conversation on humanization. This topic is needed now more than ever—and what we love most about today’s topics is, we are so inspired! We know you will be inspired as well.

WATCH ON YOUTUBE: https://youtu.be/13a_NFuIwFs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW CANVAS ME!

Website: https://www.canvasme.com

Instagram: https://www.instagram.com/canvasme

Sep 14, 2020

We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 375 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.

If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com

WATCH ON YOUTUBE: https://youtu.be/JWm3M8XwgKM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Sep 10, 2020

We are so excited to share today’s episode because it truly shines a light on how we can thrive during COVID-19. We have returning guest, Jen LeBlanc here to share how her vision of building an e-commerce website platform, turned out to be in perfect timing for her salon company. You will learn how she went about adding their professional products to their salon website, how they’ve generated tremendous sales online during and post-shutdown, and how their QVC style sales event earned them $1400 in just 45 minutes! Share this conversation with your salon marketing team!

 

WATCH ON YOUTUBE: https://youtu.be/0cIL_R5CFfw

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW SALON ROOTZ!

Website: http://salonrootz.com

Facebook: https://www.facebook.com/salonrootz

Instagram: https://www.instagram.com/salonrootz

Sep 7, 2020

What is compartmentalization? Join our host and founder, Kati Whitledge, as she dives into the much needed phycological approach to juggling the many moving pieces and emotions in running a salon business. If you’re a salon owner, or in a leadership position, you feel the weight of life, people, business, and ever-changing circumstances—now, how do you handle this so you don’t get into an unhealthy state of mind?

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

Sep 3, 2020

We are thrilled to share the creative service packages that La Belle Vie salon owner, Jackie Beaucher, launched to support her guests' hair needs upon reopening after their COVID-19 shutdown. Aaron and Jackie are a dynamic couple and together they are growing their salon brand and team--even during this pandemic. You will be inspired by their scheduling phases and how they intentionally booked their top guests first! Today is full of reopening nuggets that you won't want to miss.

 

WATCH ON YOUTUBE: https://youtu.be/LnazeTGvcVE

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

OUR INSTAGRAM

https://www.instagram.com/beyondthetechnique

 

HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!

https://www.facebook.com/groups/370912749922331

 

EDUCATION WE OFFER

https://www.beyondthetechnique.com/salon-education-business-classes

 

SHOP OUR SALON BUSINESS RESOURCES!

https://www.beyondthetechnique.com/shop

 

FOLLOW LA BELLE VIE!

Website: https://labelleviesalon.com

Instagram: https://www.instagram.com/labelleviesalon

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