Time is our greatest asset because it is limited. Today, Kati is going to share how important our time is, where our time should be going, and how to confidently approach the many distractions that come across our plate every day.
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Imagine asking for a sale over twenty times before you ever get a “yes!” This is something Megan Bennett has become accustomed to, and yet, it doesn’t stop her from going after her goals. Join us today as we dive into the topic of rejection and learn how impactful a PR firm can be for your salon brand! There’s power to PR and you’ll be super jazzed to learn some awesome marketing takeaways in today’s episode.
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FOLLOW MEGAN BENNETT!
Website: https://www.lightyearsahead.com
Instagram: https://www.instagram.com/lyapr
As an industry, we are really good at relationships. But are we good at relationship marketing? Join us today as Annelise Worn educates us on what this really means, and how we can be focusing more on our guests that we have right now in order to meet future guests who will be a great fit for us. Annelise shares the psychology behind why people make buy decisions—asking ourselves, “what do they need to believe about us in order for them to come in to see us?” This episode is a must for your marketing team!
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FOLLOW ANNELISE WORN!
Website: https://anneliseworn.com
Facebook Group: https://www.facebook.com/groups/socialmarketingmethod
Instagram: https://www.instagram.com/annelise.worn
What does it look like when you are so completely secure and aware of who you are, that you’re able to attract and connect with others in the most genuine and authentic way? Join returning guests, Jen and Matt Martinelli, as we dive into a conversation on humanization. This topic is needed now more than ever—and what we love most about today’s topics is, we are so inspired! We know you will be inspired as well.
WATCH ON YOUTUBE: https://youtu.be/13a_NFuIwFs
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FOLLOW CANVAS ME!
Website: https://www.canvasme.com
Instagram: https://www.instagram.com/canvasme
We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 375 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com
WATCH ON YOUTUBE: https://youtu.be/JWm3M8XwgKM
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We are so excited to share today’s episode because it truly shines a light on how we can thrive during COVID-19. We have returning guest, Jen LeBlanc here to share how her vision of building an e-commerce website platform, turned out to be in perfect timing for her salon company. You will learn how she went about adding their professional products to their salon website, how they’ve generated tremendous sales online during and post-shutdown, and how their QVC style sales event earned them $1400 in just 45 minutes! Share this conversation with your salon marketing team!
WATCH ON YOUTUBE: https://youtu.be/0cIL_R5CFfw
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FOLLOW SALON ROOTZ!
Website: http://salonrootz.com
Facebook: https://www.facebook.com/salonrootz
Instagram: https://www.instagram.com/salonrootz
What is compartmentalization? Join our host and founder, Kati Whitledge, as she dives into the much needed phycological approach to juggling the many moving pieces and emotions in running a salon business. If you’re a salon owner, or in a leadership position, you feel the weight of life, people, business, and ever-changing circumstances—now, how do you handle this so you don’t get into an unhealthy state of mind?
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We are thrilled to share the creative service packages that La Belle Vie salon owner, Jackie Beaucher, launched to support her guests' hair needs upon reopening after their COVID-19 shutdown. Aaron and Jackie are a dynamic couple and together they are growing their salon brand and team--even during this pandemic. You will be inspired by their scheduling phases and how they intentionally booked their top guests first! Today is full of reopening nuggets that you won't want to miss.
WATCH ON YOUTUBE: https://youtu.be/LnazeTGvcVE
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FOLLOW LA BELLE VIE!
Website: https://labelleviesalon.com
Instagram: https://www.instagram.com/labelleviesalon
Enduring the COVID-19 crises as a salon owner is not only an emotional roller-coaster, but also an enormous challenge when you’re responding to positive cases within your team. Join us today as salon owner, and industry friend, Mary Beth Berns, shares what they went through having these experiences, and how positive their guests and team members have responded. Her message of hope will resonate with you, and like you, Mary Beth is determined to stay the course and believes our industry will thrive once again!
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FOLLOW CRAIG BERNS SALON SPA!
Website: https://craigberns.com
Instagram: https://www.instagram.com/craigberns
We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 375 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com
WATCH ON YOUTUBE: https://youtu.be/Hw9xuyWHG74
PARTNER WITH MEET YOUR STYLIST!
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Ginny Eramo joined us a couple of years ago to share how to start a MedSpa niche within your salon or spa. She’s a forward-thinking owner whose number one priority is education. Now experiencing Covid-19, her number one priority is the safety of her team and the survival of her company. The weight of this pandemic has been heavy for Ginny because her entire family work in the beauty industry. Her straightforward and down-to-earth talk today will inspire you—especially the part where she worked to build a collation of almost 300 salons in her State of Massachusetts, who were able to direct the reopening guidelines and requirements for her industry!
WATCH ON YOUTUBE: https://youtu.be/8x4l6s8MrWo
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FOLLOW INTERLOCKS SALON!
Website: https://interlockssalon.com
Instagram: https://www.instagram.com/interlocks
Today we are excited to bring Tippy’s co-founders, Terry and Dave, here to share the three reasons salons across the US are going cashless and working with Tippy! Salons are saving so much money on their credit card processing and stylists are getting their tips in their personal accounts in real time. Not to mention stylists are earning an upwards of 30% MORE on tips with Tippy. This is huge and the investment is minimal. Join us today for an incredible conversation.
WATCH ON YOUTUBE: https://youtu.be/3pClFjhPpsY
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FOLLOW TIPPY!
Website: https://www.meettippy.com
Instagram: https://www.instagram.com/meettippy
Our hearts go out to our salon owner friends in California. We could never expect to go through such a time as this. Gayle Fulbright is a returning guest who is here today to share how her southern California salon is persevering through the many unknowns in the midst of a shutdown. This incredible woman is rallying her State and salon allies to come together to protest for our right to be taken seriously as professionals—her goal is to make sure everyone knows what our license really means and why we can and do provide a safe and much needed environment for guests. What we do is essential for the mental health of so many. Join us today for this passionate conversation!
WATCH ON YOUTUBE: https://youtu.be/9gmvP-NrYkQ
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FOLLOW HEADLINES SALON!
Website: https://www.headlinesthesalon.com
Instagram: https://www.instagram.com/headlinesthesalon
Imagine opening a brand new 5000 sq/ft salon in January, and then temporarily closing your doors just a couple months in. This is what salon owner, and returning guest, Michelle Senour experienced. Today she is here to share how she kept a positive mindset and mission alive during an unpredictable, uncertain time. You will discover how her new six-figure stylist platform is changing the lives of so many hairstylists!
WATCH ON YOUTUBE: https://youtu.be/MXBfW2Q2IW4
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FOLLOW MICHELLE SENOUR!
Website: https://michellesenour.com
Instagram: https://www.instagram.com/beautyby_michellesenour
We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 370 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com
WATCH ON YOUTUBE: https://youtu.be/UeM7uxcSMZs
PARTNER WITH MEET YOUR STYLIST!
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Imagine starting the year with a 38% increase in revenue and just about to sign the lease for your second location when suddenly, you are getting shut down due to Covid-19. Joining us today is returning guest, Candice Gliatto who was working 24 hours per week and entering the best year of her salon business prior to experiencing the pandemic. Her perseverance will inspire you and it will be clear how her team brings so much joy to their craft. This is a must watch episode!
WATCH ON YOUTUBE: https://youtu.be/rDmr-TIHWWI
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FOLLOW CITRUS SALON!
Website: https://www.citrus-salon.com
Instagram: https://www.instagram.com/citrussalon
We are excited to bring Missy back to Beyond The Technique to share about her journey as a salon owner. Missy opened Collab & Co. about one year ago. Never would she expect to go through a pandemic as a new, eager business owner, but one thing she’s learned through all of this is how important it is to be flexible and creative—willing to revise your business model. There’s so many moments of inspiration in today’s conversation!
WATCH ON YOUTUBE: https://youtu.be/iZf3t0-cklo
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FOLLOW MISSY!
Website: https://soyoureahairstylist.com
Instagram: https://www.instagram.com/soyoureahairstylist
Collab & Co: https://www.instagram.com/collabandcompany
Join us as we learn about Albuquerque, NM, salon owner, Donna Rodrigue's industry journey, and how she's working more hours than she ever has in order for her business to survive. She's digging into what it means to lead her team during this tumultuous season, and we promise you will appreciate her realist perspective and her grit to do whatever it takes to make it through this pandemic.
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FOLLOW CASA VERDE SALON!
Website: https://casaverdesalonspa.com
Instagram: https://www.instagram.com/casaverdesalonspa
We have heard that life is not about having less stress but rather becoming more resilient to stress. Yet, we are more stressed than ever, and our health is suffering. We are seeing more and more industry professionals suffering from stress and physical pain—at younger and younger ages. Why is this happening, and what can we do about it? That is why we have returning guest and wellness expert, Tim O’Brien, here today to share his expertise on what natural solutions are available to us now. Share this episode with friends and family who may not be in the industry—every person and industry is feeling similar and can benefit from today’s topic.
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FOLLOW THE HEALTHY PLACE!
Website: https://findyourhealthyplace.com
Email: tim@findyourhealthyplace.com
PromoCode: BTTPODCAST
We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 350 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com
WATCH ON YOUTUBE: https://youtu.be/k-7vxnr2P9g
PARTNER WITH MEET YOUR STYLIST!
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It's not been easy and we're not out of the woods. But we will continue to give our blood, sweat, and tears for our dreams. These are just a couple of takeaways we had from Lora Moore's transparent talk in today's episode. Learn how MDG salons responded to the Covid Crises and how life has been since reopening. We are all in survival mode and we are all in this together.
WATCH ON YOUTUBE: https://youtu.be/7ENsI3MXmWo
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FOLLOW MDG SALONS!
Website: https://mdgsalons.com
Instagram: https://www.instagram.com/mdgsalons
Imagine owning your salon for less than two years but you have been such a great saver that you were able to get through a three-month Covid shutdown! That is what this amazing NY salon owner has done. Her vision, values and goals are inspirational. Emily Chen is here to share her industry journey, how she landed on her salon name, and what she continues to work towards with her salon team. You will be motivated and encouraged by today's episode!
WATCH ON YOUTUBE: https://youtu.be/Pf_n3GCbqlM
PARTNER WITH MEET YOUR STYLIST!
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FOLLOW BROOKS & HARLOW SALON!
Website: https://www.brooksandharlow.com
Two best friends who meet up years later and start a salon—profitable since inception. They’re incredible partners who have built an inspiring salon ethos based on values you and I love most. Learn from Los Angeles salon owners, Braden Weinstock and Eric Fox—how they survived and plan to thrive through the Covid-19 crisis.
Watch on YouTube: https://youtu.be/fMWF_o0Zv6U
PARTNER WITH MEET YOUR STYLIST!
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FOLLOW eFOXX HAIR!
Website: https://efoxxhair.com
Instagram: https://www.instagram.com/efoxxhair
Today is our first Survive and Thrive podcast episode as part of a series where we shine a light on everyday salon owners who are extraordinary in their grit and perseverance. They are here to share their Covid-19 closure experiences--the good, the bad, the ugly, and the silver linings. Today we have inspirational industry expert, Celene Dupuis here to share what her salon in Canada did to thrive during their shutdown and the new experiences their guest are receiving now that they have reopened!
Watch on YouTube: https://youtu.be/Cl6v422d8n8
PARTNER WITH MEET YOUR STYLIST!
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FOLLOW CELENE DUPUIS!
Website: https://www.celenedupuis.com
Instagram: https://www.instagram.com/celenedupuis
We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 350 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com
WATCH ON YOUTUBE: https://youtu.be/x_JMrJR0cAw
PARTNER WITH MEET YOUR STYLIST!
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OUR INSTAGRAM
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EDUCATION WE OFFER
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SHOP OUR SALON BUSINESS RESOURCES!