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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: Page 1
Jan 13, 2025

Join Salon Owner and CEO of Spark Pro Global, Heather Harris, as she reveals the two pivotal decisions she made after discovering her newly purchased salon was unprofitable. Heather shares how she learned to delegate effectively, quantify the value of her time, and empowers other salon owners to buy back their time. Don't miss her insights on creating a sustainable and profitable salon business!

WATCH ON YOUTUBE: https://youtu.be/5bIrY_R423c

 

JOIN mya! joinmya.com

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW SPARK PRO GLOBAL
Website: https://sparkproglobal.com 

Instagram: https://www.instagram.com/sparkproglobal/

Jan 6, 2025

Join us for an inspiring conversation with Atlanta Nail Tech Influencer and Salon Owner, Tahra Clarke! Tahra shares her journey to success, including her innovative approach to running her nail salon, purchasing her own commercial building, and empowering nail technicians to build their tickets to achieve six-figure incomes. Whether you're in the nail industry or not, you'll walk away with actionable insights to elevate your business game!

WATCH ON YOUTUBE: https://youtu.be/YBlGrlnpEZc

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW TAHRA CLARKE

Instagram: https://www.instagram.com/tahranailsatl/

Dec 30, 2024

Join us as Vish's Head of Partnerships, Will Simpson, makes his first appearance on Beyond The Technique podcast. Will shares strategies to free up trapped cash, his motivation to support salons, and ideas for reinvesting newly unlocked funds. Discover key takeaways from his inspiring industry journey that could save your salon thousands in the coming year!

WATCH ON YOUTUBE: https://youtu.be/0vAxa5WwxAI

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW VISH

Website: https://getvish.com/ 

Instagram: https://www.instagram.com/vishsalons/

Dec 23, 2024

In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals!

 

WATCH ON YOUTUBE: https://youtu.be/QbvKj6PT5so

 

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Join the PBA: https://www.probeauty.org/

Dec 16, 2024

Today we are joined by first-time guest and award-winning salon owner Sarah King Lynch reveals her "3-month rule" for making impactful team pivots, whether major or minor. With a crystal-clear vision and massive goals, Sarah inspires you to create effective feedback loops—asking critical questions like "What could go right?" and "What could go wrong?" She also shares her ambitious mission heading into 2025, offering actionable insights to elevate your leadership.

 

WATCH ON YOUTUBE: https://youtu.be/sRcnlJ8deAM

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW INDIGO CHILD & SARAH KING LYNCH

Website: https://www.indigochilddallas.com/
Instagram: https://www.instagram.com/indigochilddallas/
Sarah’s Instagram: https://www.instagram.com/sarahkinglynch/

Dec 9, 2024

We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving.

WATCH ON YOUTUBE: https://youtu.be/8uB98etwrog

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW VENUE SALON

Website: https://venuesalon.com/ 

Instagram: https://www.instagram.com/venuelakeland/ 

 

RESOURCES PATRICIA RECOMMENDS

No Ego

Working Genius

DISC Assessment 

Dec 2, 2024

In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success.

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW JENNIFER!
Instagram: https://www.instagram.com/jenniferjadealvarez/

Nov 25, 2024

In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors!

WATCH ON YOUTUBE: https://youtu.be/yMhb1_TwdWA

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW VERVERY

Instagram: https://www.instagram.com/_ververy/ 

Nov 18, 2024

In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader.

WATCH ON YOUTUBE: https://youtu.be/nXF5iUb4wCk

 

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW MIRROR MIRROR SALON

Website: https://mirrormirroraustin.com/ 

Instagram: https://www.instagram.com/mirrormirroratx 

Buy Martha Lynn’s Book: https://www.theambitiousstylist.com/

Nov 11, 2024

In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation.

WATCH ON YOUTUBE: https://youtu.be/XaldrHGn0Ew

 

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FOLLOW SALONSCALE

BUY HER BOOK ON AMAZON

Website: https://www.salonscale.com/ 

Instagram: https://www.instagram.com/salonscale/

Nov 4, 2024

In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client.

Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons 

WATCH ON YOUTUBE: https://youtu.be/ppyoqSUxdUs

 

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Join the PBA: https://www.probeauty.org/

Oct 28, 2024

Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action.

WATCH ON YOUTUBE: https://youtu.be/oj9NHzA83-8

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW GROW SALON + WINE BAR
Website: https://growsalongtx.com/
Instagram: https://www.instagram.com/growsalongtx/

Oct 21, 2024

In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come.

 

WATCH ON YOUTUBE: https://youtu.be/a0Nws0FfPx8

 

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW CHRIS BARAN
Website: https://chrisbaran.com/ 

Instagram: https://www.instagram.com/coachchrisbaran/ 

Special Offer: https://trainersplaybook.com/index.php/store/

Oct 14, 2024

In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW JOHN DIJULIUS GROUP
Website: https://thedijuliusgroup.com/
WEB EVENTS: https://thedijuliusgroup.com/livestream/

Oct 7, 2024

In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners.

 

WATCH ON YOUTUBE: https://youtu.be/19H35MpfSAM

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW HOTT SALON BRANDS!
Website: https://hottsalons.com/
hott blow dry bar Instagram: https://www.instagram.com/hottblowdry 

totally hott salon Instagram: https://www.instagram.com/totallyhottsalon

Sep 30, 2024

In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth!

WATCH ON YOUTUBE: https://youtu.be/y0LbfKZHvn4

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW SALON TODAY:
Website: https://www.salontoday.com/ 

Instagram: https://www.instagram.com/salontodayofficial/ 

Salon Today Top 200 Application: Click Here

Data-Driven Salon Tour: https://www.datadrivensalon.com/tour 

Hair to Stay: https://hairtostay.org/ 

Stacey’s Instagram: https://www.instagram.com/staceysoble/

Sep 23, 2024

In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners!

WATCH ON YOUTUBE: https://youtu.be/vldaUQeh2Xg

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW QNITY!

Website: https://qnity.com/ 

P&L STUDY: Click Here

Instagram: https://www.instagram.com/qnityinc/ 

Tom’s First Episode with us: https://joinmya.com/podcast/0303-profit-culture-and-edge-with-tom-kuhn

Sep 16, 2024

In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team!

WATCH ON YOUTUBE: https://youtu.be/y_55bmlvrCw

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW JAY WILLIAMS!

Podcasts we’ve done with Jay: Click Here

Website: https://thejwco.com/ 

Instagram: https://www.instagram.com/jaywilliamsco/?hl=en

Sep 9, 2024

In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success.

WATCH ON YOUTUBE: https://youtu.be/VqF4cinTHCA

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 


Join the PBA: https://www.probeauty.org/

Sep 2, 2024

n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals.

 

WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k 

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 


Join the PBA: https://www.probeauty.org/

Aug 26, 2024

In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family. 

WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW ZELINA!
Website: https://healingexperiencenow.com/ 

Instagram: https://www.instagram.com/healingexperiencenow

Aug 19, 2024

Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners!

WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

FOLLOW the PBA

Website: https://www.probeauty.org/ 

NAHA: https://enter-naha.secure-platform.com/a?utm_source=naha&utm_medium=2025
Salon Owner’s Experience: https://www.probeauty.org/salon-leaders-experience/ 

Instagram: https://www.instagram.com/probeautyassoc/

Aug 12, 2024

In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities.

WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW MARIA HAWKINS!
Website: https://hawkinsaesthetics.com/
Instagram: https://www.instagram.com/mariahawkinsaesthetics/

Aug 5, 2024

In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today!

WATCH ON YOUTUBE: https://youtu.be/FdtbTeqlEBw

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW HPSA

Website: https://highperformancesalon.com/
Instagram: https://www.instagram.com/highperformancesalon/
GET YOUR FREE BOOK: https://www.profitablesalon.com/

Jul 29, 2024

In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients.

WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW OCCIPITAL SALON MARKETING

Website: https://occipitalmarketing.com/ 

Instagram: https://www.instagram.com/occipitalsalonmarketing/ 

Email: billy@occipitalmarketing.com

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