Have you thought about what you want to do differently next year? Join us today as we shine a light on the unique culture and operations of DV8 Salon, featuring Co-Owner, Lisa Justiss!
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Website: https://dv8thesalon.net/
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Today we have first-time guest, Allyson King with us! She is the CEO of Beauty 360 Consulting where she trains salons to take their business to the next level. Allyson has an impressive background and a multi-salon brand in Brooklyn, NY--giving her boasting rights to be your personal business coach. Today we will discover the top three areas salons are struggling with right now and how Allyson can guide you toward solutions and success.
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Website: https://beauty360consulting.com
Join us today as we dive into the beauty industry journey of Rochelle Golden. You'll be inspired by her young start in our industry and how she's overcome a devastating salon fire and pandemic. Her salon team is known as the #GoldenGirls and it's truly a testament that her spirit for her salon and this industry will last through the generations. Share this episode with anyone who needs a boost of positivity and encouragement.
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FOLLOW HOUSE OF GOLD SALON
Website: https://houseofgoldsalon.com/
Instagram: https://www.instagram.com/houseofgoldsalon/
It’s hard to find great team members to join your salon team. That's why I want to share how we hired FOUR new team members in two months. I PROMISE you'll get applicable takeaways that you can go and apply right now to get more team members to join your salon!
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BUILD YORU BEST TEAM THIS YEAR (The Book)
https://www.beyondthetechnique.com/shop/build-your-best-team-ebook-pdf
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What can we do to put ourselves out there in a more authentic way? Whether is our salon website, our social media, or marketing emails, Stephanie Mitchell is back to share the most effective ways we can personalize our brand and team members throughout our marketing platforms. Enjoy!
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FOLLOW SUNNYSTORM MARKETING
Website: https://sunnystorm.marketing/
We have first-time guest, Chris Sulimay here to share how we can take personal responsibility for our success behind-the-chair and in our lives. Chris is no stranger to success behind-the-chair and now he's a salon owner partner in a cosmetology school. He's also no stranger to podcasting as he's one of the incredible hosts of the Shop Talk podcast! Share this episode with your team of stylists!
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FOLLOW 124 GO ACADEMY!
Website: https://www.124goacademy.com/site/about
Instagram: https://www.instagram.com/124.go/
When is the last time you've had an attorney review your employee handbook, client intake form, or client service agreements--aka--your policies? The good news is, today you'll hear from Attorney, Reonna Green who specializes in trademarks and beauty industry legal topics. Share this episode with your management team!
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FOLLOW REONNA!
Website: https://www.shetrademarks.com
Instagram: https://www.instagram.com/shetrademarks
How often are you receiving a notification that someone reviewed your salon on Google or Yelp? Today, we have returning guest, Lauren Bakos, here to share her expertise on how to curate, manage, reply, and measure the success of your online reviews. Lauren shares some staggering statistics on website traffic and marketing spend that will encourage you to work toward greater reviews in number of stars and number of submissions.
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FOLLOW IMAGINAL MARKETING!
Website: https://imaginalmarketing.com
Instagram: https://www.instagram.com/immarketing
DOWNLOAD THE SPECIAL WEBSITE PACKAGE: https://meetyourstylist.com/wp-content/uploads/2021/08/Meet-Your-Stylist-Website-Package.pdf
Do you offer a service that sets you apart from every other salon in your area? Join us today as we share the incredible journey of twin sisters and salon owners, Liz and Jess Arrindell. They will dive into how they were able to leave their corporate career path to follow their beauty industry dreams and they’ll reveal the many obstacles they faced along the way. We promise that today’s episode will be one of your all-time favorites!
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FOLLOW LUSCIOUS & CO BEAUTY
Website: https://lusciousandco.com
Instagram: https://www.instagram.com/lusciousandco
Salon owners grow their revenue by getting more clients, getting clients to come in more frequently, and encouraging clients to spend more money with each visit. Salons nationwide average a 3% profit margin. No matter how you've adapted to the newest, trendiest social media platforms, and not matter how beautiful you've made your salon interior and website, most owners aren't moving the money needle. The good news-there is a way to increase your client count, average spend, retention and profitability by using behavioral science to your advantage. Learn how major companies are using neuromarketing strategies to reach new customers and hit higher revenue goals. You'll see how simple changed to your digital marketing plan will have a massive impact on you bottom line!
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Nat Varrasso is the Author of Love Your Hair--discovering your best hairstyle. She has been behind-the-chair since 1992 and has transformed women's lives by helping them transition to their natural grey hair. Learn today how Nat communicates with clients who want to begin this path and her strategic process that have given her massive success in her career.
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FOLLOW RETREAT HAIR
Website: https://www.retreathair.com.au
Book: https://www.retreathair.com.au/booksandaudiobooks
Instagram: https://www.instagram.com/retreat_hair
When it comes to salon marketing, the options are endless. How do you know which marketing strategies are best for you and your salon? John Hallberg is here to share his expertise on aligning yourself with your brand, working toward the right marketing initiatives that will set you up for success long-term. Share this episode with your marketing and social media team members!
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Website: https://thesalonbusiness.com
Instagram: https://www.instagram.com/thesalonbusiness
Today I had the honor of interviewing the President of Floyd's 99 Barbershop, Phil Horvath! You are going to be inspired by Phil's incredible industry journey and his passion for growing people and growing companies. Phil shares a profound lesson for us to apply right now in our salons and barbershops. Listen through the end to receive FREE access to our upcoming marketing mastermind!
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FOLLOW FLOYD’S 99 BARBERSHOP!
Website: https://www.floydsbarbershop.com
Instagram: https://www.instagram.com/floyds99barbershop
Floyd’s Nation Podcast: https://podcasts.apple.com/us/podcast/floyds-nation-podcast/id1576544763
Phil’s Website: https://www.phil-horvath.com
Have you ever felt drawn to a different path than you were expected to take? Shannique Austin is here to encourage you to trust your intuition, take the leap, and just do it. She joins us today to share her journey in the beauty industry and how she's taking her spa services to new, progressive levels!
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Website: https://www.glamspabyshannique.com
Instagram: https://www.instagram.com/glamspabyshannique
When you focus on everything, you focus on nothing. This is one of many impactful moments during our conversation with Erin MacNeil. You will love learning how she helps Spas and Wellness companies take their passion and turn it into profits. You will be supercharged after this episode!
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Website: http://learn.thespabusinesscoach.com
Today you are in for a special treat. We have multi-location salon Owner and Aveda Business Consultant, Tim Belcher with us! He is here to share the tough lessons he's learned throughout his 40+ years of industry experience and his top tips for executing new operation standards at your salon. Enjoy!
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FOLLOW WHOLE AVEDA SALON SPA!
Consulting Website: http://www.wholesalonconsulting.com
Instagram: https://www.instagram.com/wholetim
Company Website: http://www.wholespa.com
Hello everyone! I’m Kati Whitledge, your founder and host of Beyond The Technique. Today we’re officially back from our sabbatical and wow—we have a lot to share. In this episode you’ll hear why we paused production, what we’ve been up to, what we’ve learned during the last year and a half, and what we have in store for you as we ramp up our education! As always, our mission is to change the way you are supported in your business. Tap the play button and let’s go!
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