n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals.
WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k
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In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family.
WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE
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FOLLOW ZELINA!
Website: https://healingexperiencenow.com/
Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners!
WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc
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FOLLOW the PBA
Website: https://www.probeauty.org/
NAHA: https://enter-naha.secure-platform.com/a?utm_source=naha&utm_medium=2025
Salon Owner’s Experience: https://www.probeauty.org/salon-leaders-experience/
Instagram: https://www.instagram.com/probeautyassoc/
In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities.
WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0
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FOLLOW MARIA HAWKINS!
Website: https://hawkinsaesthetics.com/
Instagram: https://www.instagram.com/mariahawkinsaesthetics/
In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today!
WATCH ON YOUTUBE: https://youtu.be/FdtbTeqlEBw
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FOLLOW HPSA
Website: https://highperformancesalon.com/
Instagram: https://www.instagram.com/highperformancesalon/
GET YOUR FREE BOOK: https://www.profitablesalon.com/
In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients.
WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s
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FOLLOW OCCIPITAL SALON MARKETING
Website: https://occipitalmarketing.com/
Instagram: https://www.instagram.com/occipitalsalonmarketing/
Email: billy@occipitalmarketing.com
Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health!
WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg
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FOLLOW SUMMA COLLECTIVE:
Website: https://www.thesummacollective.com/
Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave.
WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0
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DOWNLOAD EXAMPLE EMPLOYEE AGREEMENT: https://joinmya.com/mya-employee-agreement-example
In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence.
WATCH ON YOUTUBE: https://youtu.be/dJKLiW6BWvU
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FOLLOW THE HEADROOM SALON
Website: https://www.theheadroom.ca/
Instagram: https://www.instagram.com/theheadroomgp/
In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out on this insightful episode and be sure to visit her site after the show!
WATCH ON YOUTUBE: https://youtu.be/PKe01j6pJEs
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FOLLOW SALON SPA CONNECTION
Website: https://salonspaconnection.com/
Instagram: https://www.instagram.com/salonspaconnection/
LinkedIn: https://www.linkedin.com/in/susanwos/
In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure incomes, even in a rural town in Minnesota. Tune in to hear her inspiring journey and actionable insights for salon owners and beauty professionals.
WATCH ON YOUTUBE: https://youtu.be/-6av4GMqKgw
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FOLLOW ABODE SALON & SPA
Website: https://www.theabodesalon.com/
Instagram: https://www.instagram.com/abodesalon/
We have award-winning salon owner Andi Wintzer here to share her insights behind her thriving salon. Andi emphasizes the importance of fostering a diverse and inclusive team culture. She dives into the environmental practices that set her salon apart, highlighting their commitment to sustainability. This year, her salon spa is focused on personalizing their guests’ experience by prioritizing consistent and thorough consultations to tailor every visit to individual needs. Join Andi as she reveals how these core values drive their success and inspire a loyal team and clientele.
WATCH ON YOUTUBE: https://youtu.be/2COoUicbI9A
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FOLLOW STUDIO 16 SALON SPA
Website: https://www.studio16salonspa.com/
Instagram: https://www.instagram.com/studio16salonspa/
Join us today as we share award-winning salon owner, Amber Pope's inspiring journey from a dedicated salon owner and beauty industry leader to a visionary entrepreneur. Amber shares her personal triumphs and the pivotal realizations that transformed her career as she transitioned from working behind-the-chair to fully focusing on her business and team. Discover the strategies and insights that empowered Amber to lead her salon to new heights and learn how you too can navigate this challenging yet rewarding shift in your own salon business.
WATCH ON YOUTUBE: https://youtu.be/yXYObe1IKmI
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FOLLOW SALON27
Website: https://salon27az.com/
Instagram: https://www.instagram.com/salon27az
RADICAL CANDOR BOOK: Click Here
Salon business expert and returning guest, Nina Tulio, shares her deep insights into tackling financial burnout for salon owners and professionals. In today’s episode, we explore five critical areas that impact your salon's profitability, providing actionable strategies to enhance your bottom line. Nina also uncovers three essential elements to ensure your salon not only survives but thrives in today's competitive market. Join us to transform your salon into a resilient and prosperous business with Nina's expert guidance.
WATCH ON YOUTUBE: https://youtu.be/rXwKkMCaS_4
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Website: https://ninatulio.com/
Instagram: https://www.instagram.com/ninatulio/
In this transformative episode, we're thrilled to welcome the visionary, Leon Alexander! Dive into a riveting discussion on reimagining business models with the consumer at the forefront. Leon shares his groundbreaking insights on why thinking differently isn't just innovative—it's essential. Are your customers the same ones who line up at Starbucks and Apple? Then it's time to tailor unique, memorable experiences just for them. Join us as we explore how to move beyond the traditional salon model and thrive in today's competitive market. Don't miss out on this game-changing conversation!
WATCH ON YOUTUBE: https://youtu.be/LadwXjl0yJ4
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FOLLOW LEON ALEXANDER
Website: https://euriskodesign.com/
Instagram: https://www.instagram.com/leonthebrit/
Email: eurisko1@me.com
Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation!
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FOLLOW POSH SALON & BOUTIQUE
Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy!
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FOLLOW SUSTAIN BEAUTY CO
Website: https://sustainbeauty.co/
Instagram: https://www.instagram.com/sustainbeautyco/
What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more!
WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY
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GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW STYLESMART VA
Website: https://www.stylesmartva.com/
SS Instagram: https://www.instagram.com/stylesmartva/
Shawna’s Instagram: https://www.instagram.com/shawnaarielhair/
It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired!
WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw
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FOLLOW FALLON HELM
Instagram: https://www.instagram.com/fallonhelm/
Website: https://www.reviver3.com/
536: Revolutionize Color Formulation!
How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the creators of Color Coach App here to share their new technology and why they needed a way to solve these problems. Their mission is to get their color formulating app in the hands of every industry colorist throughout the world!
WATCH ON YOUTUBE: https://youtu.be/L9BE3fcbDJg
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GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW COLOR COACH
Website: https://www.colorcoachapp.com/
Instagram: https://www.instagram.com/ColorCoachApp
535: Smoothing Cash Flow Turbulence
Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful.
WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU
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GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW CELENE & HER SALONS!
Website: https://www.revampsaloncompany.com/revamp-salon-company
Instagram: https://www.instagram.com/celenedupuis/
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
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FOLLOW FIX SALON
Website: https://www.fixsalonseattle.com/
Instagram: https://www.instagram.com/fixsalonseattle/
Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible.
WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A
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Asana: https://asana.com/
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GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
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GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW FIX SALON
Website: https://www.fixsalonseattle.com/
Instagram: https://www.instagram.com/fixsalonseattle/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members!
WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo
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