We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving.
WATCH ON YOUTUBE: https://youtu.be/8uB98etwrog
JOIN mya! joinmya.com
GET A FREE SOCIAL MEDIA [CTA] AUDIT
https://joinmya.com/social-media-audit
GET A FREE AUDIT OF YOUR WEBSITE
https://joinmya.com/sticky-website-audit
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW VENUE SALON
Website: https://venuesalon.com/
Instagram: https://www.instagram.com/venuelakeland/
RESOURCES PATRICIA RECOMMENDS
In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success.
JOIN mya! joinmya.com
GET A FREE SOCIAL MEDIA [CTA] AUDIT
https://joinmya.com/social-media-audit
GET A FREE AUDIT OF YOUR WEBSITE
https://joinmya.com/sticky-website-audit
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW JENNIFER!
Instagram: https://www.instagram.com/jenniferjadealvarez/
In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors!
WATCH ON YOUTUBE: https://youtu.be/yMhb1_TwdWA
JOIN mya! joinmya.com
GET A FREE SOCIAL MEDIA [CTA] AUDIT
https://joinmya.com/social-media-audit
GET A FREE AUDIT OF YOUR WEBSITE
https://joinmya.com/sticky-website-audit
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW VERVERY
Instagram: https://www.instagram.com/_ververy/
In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader.
WATCH ON YOUTUBE: https://youtu.be/nXF5iUb4wCk
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW MIRROR MIRROR SALON
Website: https://mirrormirroraustin.com/
Instagram: https://www.instagram.com/mirrormirroratx
Buy Martha Lynn’s Book: https://www.theambitiousstylist.com/
In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation.
WATCH ON YOUTUBE: https://youtu.be/XaldrHGn0Ew
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW SALONSCALE
BUY HER BOOK ON AMAZON
Website: https://www.salonscale.com/
Instagram: https://www.instagram.com/salonscale/
In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client.
Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons
WATCH ON YOUTUBE: https://youtu.be/ppyoqSUxdUs
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action.
WATCH ON YOUTUBE: https://youtu.be/oj9NHzA83-8
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW GROW SALON + WINE BAR
Website: https://growsalongtx.com/
Instagram: https://www.instagram.com/growsalongtx/
In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come.
WATCH ON YOUTUBE: https://youtu.be/a0Nws0FfPx8
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW CHRIS BARAN
Website: https://chrisbaran.com/
Instagram: https://www.instagram.com/coachchrisbaran/
Special Offer: https://trainersplaybook.com/index.php/store/
In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss!
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW JOHN DIJULIUS GROUP
Website: https://thedijuliusgroup.com/
WEB EVENTS: https://thedijuliusgroup.com/livestream/
In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners.
WATCH ON YOUTUBE: https://youtu.be/19H35MpfSAM
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW HOTT SALON BRANDS!
Website: https://hottsalons.com/
hott blow dry bar Instagram: https://www.instagram.com/hottblowdry
totally hott salon Instagram: https://www.instagram.com/totallyhottsalon
In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth!
WATCH ON YOUTUBE: https://youtu.be/y0LbfKZHvn4
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW SALON TODAY:
Website: https://www.salontoday.com/
Instagram: https://www.instagram.com/salontodayofficial/
Salon Today Top 200 Application: Click Here
Data-Driven Salon Tour: https://www.datadrivensalon.com/tour
Hair to Stay: https://hairtostay.org/
Stacey’s Instagram: https://www.instagram.com/staceysoble/
In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners!
WATCH ON YOUTUBE: https://youtu.be/vldaUQeh2Xg
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW QNITY!
Website: https://qnity.com/
P&L STUDY: Click Here
Instagram: https://www.instagram.com/qnityinc/
Tom’s First Episode with us: https://joinmya.com/podcast/0303-profit-culture-and-edge-with-tom-kuhn
In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team!
WATCH ON YOUTUBE: https://youtu.be/y_55bmlvrCw
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW JAY WILLIAMS!
Podcasts we’ve done with Jay: Click Here
Website: https://thejwco.com/
In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success.
WATCH ON YOUTUBE: https://youtu.be/VqF4cinTHCA
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals.
WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family.
WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW ZELINA!
Website: https://healingexperiencenow.com/
Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners!
WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW the PBA
Website: https://www.probeauty.org/
NAHA: https://enter-naha.secure-platform.com/a?utm_source=naha&utm_medium=2025
Salon Owner’s Experience: https://www.probeauty.org/salon-leaders-experience/
Instagram: https://www.instagram.com/probeautyassoc/
In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities.
WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW MARIA HAWKINS!
Website: https://hawkinsaesthetics.com/
Instagram: https://www.instagram.com/mariahawkinsaesthetics/
In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today!
WATCH ON YOUTUBE: https://youtu.be/FdtbTeqlEBw
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW HPSA
Website: https://highperformancesalon.com/
Instagram: https://www.instagram.com/highperformancesalon/
GET YOUR FREE BOOK: https://www.profitablesalon.com/
In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients.
WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW OCCIPITAL SALON MARKETING
Website: https://occipitalmarketing.com/
Instagram: https://www.instagram.com/occipitalsalonmarketing/
Email: billy@occipitalmarketing.com
Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health!
WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW SUMMA COLLECTIVE:
Website: https://www.thesummacollective.com/
Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave.
WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
DOWNLOAD EXAMPLE EMPLOYEE AGREEMENT: https://joinmya.com/mya-employee-agreement-example
In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence.
WATCH ON YOUTUBE: https://youtu.be/dJKLiW6BWvU
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW THE HEADROOM SALON
Website: https://www.theheadroom.ca/
Instagram: https://www.instagram.com/theheadroomgp/
In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out on this insightful episode and be sure to visit her site after the show!
WATCH ON YOUTUBE: https://youtu.be/PKe01j6pJEs
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW SALON SPA CONNECTION
Website: https://salonspaconnection.com/
Instagram: https://www.instagram.com/salonspaconnection/
LinkedIn: https://www.linkedin.com/in/susanwos/
In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure incomes, even in a rural town in Minnesota. Tune in to hear her inspiring journey and actionable insights for salon owners and beauty professionals.
WATCH ON YOUTUBE: https://youtu.be/-6av4GMqKgw
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
Join the PBA: https://www.probeauty.org/
FOLLOW ABODE SALON & SPA
Website: https://www.theabodesalon.com/
Instagram: https://www.instagram.com/abodesalon/