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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: Page 1
May 23, 2022

Their father started it all and later passed the torch to daughters Toni and Cher. Join us as we learn about the legacy of La Jolie Salon & Spa. Two sisters who’ve endured an early transition walk-out to navigating new times post-Covid. They are as passionate as ever to reinvent themselves, their team, and their award-winning salon and spa!

 

WATCH ON YOUTUBE: https://youtu.be/W8ATDdwDhkM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LA JOLIE SALON & SPA

Website: https://lajoliesalonandspa.com/

Instagram: https://www.instagram.com/lajoliesalonandspa/

May 16, 2022

Join us today as we dive into Alicia’s journey and discover what has led to her numerous expansions! She’s completely renovated how she approaches her stylists’ schedules and their benchmarks. You’ll hear how her profits soared after she eliminated double-booking, and how she’s reinvented her level system to follow a Chakra flow. She has some exciting news to share in today’s episode that makes her full-circle story so sweet. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/5V4UFvX2woI

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SALON FLEUR DE LIS

Website: https://www.salonfdl.com/

Instagram: https://www.instagram.com/

May 9, 2022

Introducing first-time guest and salon owner, Bobbi Zmiewsky! She’s here to share her industry journey and why financial literacy is one of our top priorities for her team and our industry. Bobbi is an inspiring woman who is at the forefront of top technology trends that boost her salon’s revenue and profitability. Share today’s episode with a beauty friend you know!

 

WATCH ON YOUTUBE: https://youtu.be/Cm1QXraTuXs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW ALLURE BEAUTY BAR!

Website: https://www.beautybarallure.com/

Instagram: https://www.instagram.com/BEAUTYBAR_ALLURE/

May 2, 2022

Do you have a rewards program? Maybe you answered, yes, but it’s not that big of a focus and guests aren’t really aware of what it entails. You’re in the perfect place! Today we have first-time guests, Tara Jones and Scotty Taylor here to share their new approach to their rewards program and how it’s been the most impactful rewards program they’ve ever done. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/Y8MIeBLSzrs

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SALON W

Website: https://www.salonwokc.com/

Instagram: https://www.instagram.com/salonwokc/

Apr 25, 2022

Are you looking to hire new stylists this year? Learn the strategic way Lorry Green, owner of Elle Marie Hair Studio, is recruiting new stylists before they complete beauty school. Her two-prong approach equips her future stylists with business knowledge that ensures their success throughout their training and new-to-the-floor process.

 

WATCH ON YOUTUBE: https://youtu.be/0qBDMevyCtE

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW ELLE MARIE HAIR STUDIO!

Website: https://www.ellemariehairstudio.com/

Instagram: https://www.instagram.com/ellemariehairstudio/

Apr 18, 2022

We have first-time guest, Andrea Salemme here to share her industry journey and how she went back to college to get her MBA in the midst of running her award-winning salon! If that weren’t enough, Andrea become a Certified International Coach so she could combine psychology and coaching to empower her team and help them grow beyond an everyday job—many of whom have gone on to be business owners themselves!

 

WATCH ON YOUTUBE: https://youtu.be/G12wInXISwM

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW LE PETITE SALON

Website: https://www.lepetitesalonandspa.com/

Instagram: https://www.instagram.com/lepetitesalon

Apr 11, 2022

Can you imagine purchasing a salon during the Pandemic? Today we are featuring first-time guests, Katie Greisser and Annie Gordon, who took a leap of faith and became the owners of award-winning, Jade Salon! They are here to share their journey and their creative approach to including their team in social media and social education.

 

WATCH ON YOUTUBE: https://youtu.be/veg9q0J_Bzo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

FREE | THE GREAT PRICING DEBATE

Register Here: https://us02web.zoom.us/webinar/register/WN_Y9t4QDsgSeqwm5nWv-d8Nw

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW JADE SALON

Website: https://www.jadelifestyle.com/

Instagram: https://www.instagram.com/jadesalongso/

Apr 4, 2022

Is this the year you want to take more control over your salon financials? Do you desire more insight on better financial management? We understand! That's why today's guest, Samantha Pennington, is here to share the changes she's made that brought her from a 5% profit margin to a 15% profit margin. You'll learn about the five accounts she allocates money towards so she's telling her business cash flow where to go. You will be inspired and empowered by today's episode!

 

WATCH ON YOUTUBE: https://youtu.be/hlnjrzh98Wk

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensalon.com/

 

FREE | THE GREAT PRICING DEBATE

Register Here: https://us02web.zoom.us/webinar/register/WN_Y9t4QDsgSeqwm5nWv-d8Nw

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW INDIGO COLLECTIVE

Website: https://www.indigocollectivenj.com/

Instagram: https://www.instagram.com/Indigocollectivenj/

Mar 28, 2022

It’s the goal of every salon owner to create a non-toxic culture and working environment. Join first-time guest, Michelle Ghassemi as she shares how she’s made that possible as a multi-location salon owner! Her passion is contagious, and her mission is clear. You will be empowered by today’s episode!

 

WATCH ON YOUTUBE: https://youtu.be/ekvM9EFRrdY

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensalon.com/

 

FREE | THE GREAT PRICING DEBATE

Register Here: https://us02web.zoom.us/webinar/register/WN_Y9t4QDsgSeqwm5nWv-d8Nw

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW MERAKI SALON!

Website: https://merakisalonnc.com/

Instagram: https://www.instagram.com/merakisalonnc/

Mar 21, 2022

Meet Ona Diaz-Santin—a Celebrity Stylist whose been featured in Oprah, Allure, Elle, and People En Español magazine for her curative approach to naturally curly hair. She is the owner of 5 Salon Spa in Fort Lee, New Jersey which has been named by Refinery 29 as one of The Best New York City Salons for Natural Hair & Curls. Recently, her salon has been recognized as a Salon Today Top 200 Salon in North America! She has so much to share on her journey and her business dynamic that will surely inspire and motivate you and your salon team. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/2noRPt6AeJE

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensalon.com/

 

FREE | THE GREAT PRICING DEBATE

Register Here: https://us02web.zoom.us/webinar/register/WN_Y9t4QDsgSeqwm5nWv-d8Nw

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW ONA & 5 SALON SPA

Website: https://5salonspa.com/

Instagram: https://www.instagram.com/5salonspa/

Ona’s Instagram: https://www.instagram.com/_thehairsaint_/

Mar 14, 2022

After surveying over 800 consumers, Shanalie Wijesinghe, and her team at Boulevard Salon Software, discovered incredible evidence about what clients really want. The key for us is, are we ready to implement new changes to our businesses? After today’s episode you will be inspired to take a risk again and develop technology and new practices that will move the needle on your profit margin!

 

WATCH ON YOUTUBE: https://youtu.be/dFZcrR2QCNA

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensalon.com/

 

FREE | THE GREAT PRICING DEBATE

Register Here: https://us02web.zoom.us/webinar/register/WN_Y9t4QDsgSeqwm5nWv-d8Nw

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW BOULEVARD!

Website: https://www.joinblvd.com/

Instagram: https://www.instagram.com/joinblvd/

Mar 7, 2022

The beauty industry has always gone through seasons of change, but as guest expert, Frank Gambuzza shares, this time there's an urgency to change like no other time before. Join us today as we dive into Frank's journey and what he's doing to stay competitive and profitable in today's market. With over 51 years of experience, six locations, and over 170 employees, Frank brings a perspective that you will find to be of the highest caliber.

 

WATCH ON YOUTUBE: https://youtu.be/86MsB0pDvQk

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensalon.com/

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW FRANK & HIS COMPANIES!

Salon Visage Website: https://salonvisage.com/

Gambuzza Barbershop Website: https://www.gambuzzas.com/

Frank’s Instagram: https://www.instagram.com/frankgambuzza/

Feb 28, 2022

What if we’re missing the best ideas for our salon because we’re avoiding conflict with our leadership team? Join first time guest, Justin Cook, who will be one of the upcoming 2022 Data Driven Summit speakers! We learn how to make sure you have the right people in the right seats at your salon. His easy and tangible approach will be just the reminder you need to build an even better business this year!

 

WATCH ON YOUTUBE: https://youtu.be/V3GewFPv9Qo

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensalon.com/

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW EOS WORLDWIDE
Website:
https://www.eosworldwide.com/justin-cook

Instagram: https://www.instagram.com/entrepreneurialoperatingsystem/
Email Justin:
justin.cook@eosworldwide.com

Feb 21, 2022

How do we combat the fact that 78% of people want to buy their haircare online? Join us today as we dive into the retail topic and find hope is strategies you can adopt right now that will have your retail survive and thrive!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW BOB & BRAND FUEL SOLUTIONS

Website: https://www.brandfuelsolutions.com/

LinkedIN: https://www.linkedin.com/in/bob-myers-106a0210/

Feb 14, 2022

Wondering which social posts will stand out the most and why? Does it take you forever to create graphics for your salon posts? Today you’re in luck! We have professor and multipreneur, Danyelle Hildreth here to provide her insights on social posts that stand out the most and why using Canva is a total game changer. Share this one with your marketing team members!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW SALON SOCIAL MEIDA SHOP!

Website: https://meshconsulting.mykajabi.com/salonsocialmediashop

Instagram: https://www.instagram.com/salonsocialmediashop/
SAVE $10 On Your First Month Offer:
https://meshconsulting.mykajabi.com/offers/aJen44L3?coupon_code=BEYONDTHETECHNIQUE

Feb 7, 2022

What do you do with your day off? Today we have first-time guests Corey Grey and Tony Stuart, who are the hosts of Hairdustry's Your Day Off podcast! They are here to share their industry journeys and what they've learned throughout their experiences that will help you maximize your days off.

WATCH ON YOUTUBE: https://youtu.be/LmfHgRrHOeY

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW HAIRDUSTRY & YOUR DAY OFF PODCAST

Website: https://hairdustry.com/

Instagram: https://www.instagram.com/hairdustry/

Podcast: https://podcasts.apple.com/us/podcast/your-day-off-hairdustry-a-podcast-about-the-hair-industry/id1327156219

Jan 31, 2022

The definition of perseverance is persistence in doing something despite difficulty or delay in achieving success. Today we will share historical references of others’ triumph during difficulties. Do we have thick enough skin to endure years of difficulty? Are we so confident in our vision that nothing can get in the way of progress—no matter how small it may be? Be encouraged, if you endure, you will eventually achieve.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Jan 24, 2022

As the saying goes, good things take time. It’s so true! What we ultimately desire may not come to life this year or next. It takes time to mature and go through enough experiences to develop ourselves and our businesses. That is why we are talking about growth takes time in part four of our five-part series.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Jan 17, 2022

Welcome back to part three of our five-part growth series. Today we are talking about how growth will depend on our having the right attitude. Does this mean we are always positive and optimistic? Does this mean we need to check our attitudes daily? Join us today to learn how important attitude is and what we need to do to stay in control of ours.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

4 TYPES OF PERSONALITY, ARTICLE

https://stylesatlife.com/articles/types-of-attitudes/

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Jan 10, 2022

We are so good at investing in our education. We are learners! I know this because you wouldn't be here with me today if you didn't value learning more about growing yourself and your business. But is all education the right education for you right now? Are you saying, yes, to too many great opportunities? Have you become overwhelmed with all you've learned that you've found yourself unable to apply it all? Join me today as we dive into part two of our growth series and discover what two things you can do this year that will impact you the most throughout 2022.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

BUILD YOUR BEST TEAM THIS YEAR / E-BOOK

https://www.beyondthetechnique.com/shop/build-your-best-team-ebook-pdf

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Jan 3, 2022

Happy New Year! We are so excited to dive into a new series to inspire your new year of growth and development. Today is part one of our five-part series on growth. Vision is the foundation of growth because you won’t know where you’re headed unless you have a clear picture and target of where you want to go. Share this with anyone in or outside of our industry who desires growth this year!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

GET YOUR COPY OF: THE SECRET TO KEEPING YOUR GOALS

https://www.katiwhitledge.com/

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

Dec 27, 2021

Have you thought about what you want to do differently next year? Join us today as we shine a light on the unique culture and operations of DV8 Salon, featuring Co-Owner, Lisa Justiss

 

WATCH ON YOUTUBE: https://youtu.be/qhrlsgvmpe4 

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg 



LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW DV8 SALON

Website: https://dv8thesalon.net/ 

Instagram: https://www.instagram.com/dv8thesalon/

Dec 20, 2021

Today we have first-time guest, Allyson King with us! She is the CEO of Beauty 360 Consulting where she trains salons to take their business to the next level. Allyson has an impressive background and a multi-salon brand in Brooklyn, NY--giving her boasting rights to be your personal business coach. Today we will discover the top three areas salons are struggling with right now and how Allyson can guide you toward solutions and success.

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW BEAUTY 360° CONSULTING!

Website: https://beauty360consulting.com

Facebook: https://www.facebook.com/beauty360consulting/

Dec 13, 2021

Join us today as we dive into the beauty industry journey of Rochelle Golden. You'll be inspired by her young start in our industry and how she's overcome a devastating salon fire and pandemic. Her salon team is known as the #GoldenGirls and it's truly a testament that her spirit for her salon and this industry will last through the generations. Share this episode with anyone who needs a boost of positivity and encouragement.

WATCH ON YOUTUBE: https://youtu.be/ptZAJ5gGAaE

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

 

FOLLOW HOUSE OF GOLD SALON

Website: https://houseofgoldsalon.com/

Instagram: https://www.instagram.com/houseofgoldsalon/

Dec 6, 2021

It’s hard to find great team members to join your salon team. That's why I want to share how we hired FOUR new team members in two months. I PROMISE you'll get applicable takeaways that you can go and apply right now to get more team members to join your salon!

 

PARTNER WITH MEET YOUR STYLIST!

https://www.meetyourstylist.com

 

JOIN OUR NEXT MARKETING MASTERMIND!

Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c

 

BUILD YORU BEST TEAM THIS YEAR (The Book)

https://www.beyondthetechnique.com/shop/build-your-best-team-ebook-pdf

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYS Instagram: https://www.instagram.com/meetyourstylist

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