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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: Page 1
May 20, 2024

Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation!

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

FOLLOW POSH SALON & BOUTIQUE

Website: https://www.poshsalonandboutique.com/ 

Instagram: https://www.instagram.com/erikarose_poshsalon/

May 13, 2024

Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy!

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

FOLLOW SUSTAIN BEAUTY CO

Website: https://sustainbeauty.co/ 

Instagram: https://www.instagram.com/sustainbeautyco/

May 6, 2024

What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more!

WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 

 

FOLLOW STYLESMART VA

Website: https://www.stylesmartva.com/
SS Instagram: https://www.instagram.com/stylesmartva/ 

Shawna’s Instagram: https://www.instagram.com/shawnaarielhair/

Apr 29, 2024

It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired!

WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw 

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 

 

FOLLOW FALLON HELM

Instagram: https://www.instagram.com/fallonhelm/ 

Website: https://www.reviver3.com/

Apr 22, 2024

536: Revolutionize Color Formulation!

How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the creators of Color Coach App here to share their new technology and why they needed a way to solve these problems. Their mission is to get their color formulating app in the hands of every industry colorist throughout the world!

WATCH ON YOUTUBE: https://youtu.be/L9BE3fcbDJg 

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 

 

FOLLOW COLOR COACH

Website: https://www.colorcoachapp.com/ 

Instagram: https://www.instagram.com/ColorCoachApp

Apr 15, 2024

535: Smoothing Cash Flow Turbulence

Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful.

WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

 

FOLLOW CELENE & HER SALONS!

Website: https://www.revampsaloncompany.com/revamp-salon-company

Instagram: https://www.instagram.com/celenedupuis/

Apr 8, 2024

Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!

WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

 

FOLLOW FIX SALON

Website: https://www.fixsalonseattle.com/

Instagram: https://www.instagram.com/fixsalonseattle/

Apr 1, 2024

Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible.

WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A 

 

JOIN mya! joinmya.com

 

Better Than Before Book

 

Asana: https://asana.com/ 

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 


GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

Mar 25, 2024

Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!

WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

 

FOLLOW FIX SALON

Website: https://www.fixsalonseattle.com/

Instagram: https://www.instagram.com/fixsalonseattle/

 

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

Mar 18, 2024

Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members!

WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

Mar 11, 2024

If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time.

WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SUGAR BRANDED

Website: https://sugarbranded.com/

Instagram: https://www.instagram.com/sugarbranded/

Mar 4, 2024

We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth.

WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW LINDSEY!
Instagram:
https://www.instagram.com/lindshaney/

Feb 26, 2024

Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures.

WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

Feb 19, 2024

Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team members to live their best lives. You'll be so energized by today's conversation!

WATCH ON YOUTUBE: https://youtu.be/8vqhL_NV1iU

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW GRAEBER & COMPANY!

Website: https://graeberandcompany.com/

Instagram: https://www.instagram.com/graeberandcompany/

 

JOIN THE PBA: https://www.probeauty.org/join

Feb 12, 2024

Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick!

WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

Feb 5, 2024

Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator!

WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW PINUP & CHRISTINA!
Pinup Website:
https://pinupstudionc.com/

Pinup Instagram: https://www.instagram.com/pinupstudio_nc/

Christina Instagram: https://www.instagram.com/ps.christinak/

 

JOIN THE PBA: https://www.probeauty.org/join

Jan 29, 2024

If you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits!

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

PROFIT FIRST FOR SALONS: https://profitfirstsalons.com/

 

 

JOIN THE PBA: https://www.probeauty.org/join

Jan 22, 2024

Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to identify the right people for your team and what necessary steps you want to take to make sure they choose your salon as their new salon home.

WATCH ON YOUTUBE: https://youtu.be/VUi6ctLvPfA

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

BUILD YOUR BEST TEAM: https://joinmya.com/build-your-best-team-ebook

PROFIT FIRST FOR SALONS: https://profitfirstsalons.com

 

JOIN THE PBA: https://www.probeauty.org/join

Jan 15, 2024

How do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person.

WATCH ON YOUTUBE: https://youtu.be/kDbZkgXVAlo

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

 

JOIN THE PBA: https://www.probeauty.org/join

 

 

Keywords

Salon business, salon education, salon marketing, salon management, salon sales, business, podcast, beauty industry, hairstylist, barber, salon, barbershop, sales, entrepreneur, success, motivation, marketing, profits, education, advice, speaker, author, leader, salon owner, health, wellness, hair, products, coaching, mentor, kati whitledge, Instagram, facebook, social media, inspire, manufacturing, beyond the technique, meet your stylist, beyond the technique podcast, join mya, mya,

 

CATEGORIES

Barbershop Owners

Leadership

Marketing

Operations

Recruiting

Salon Owners

Spa Owners

Jan 8, 2024

Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our company!

WATCH ON YOUTUBE: https://youtu.be/ccYu7xfh0oY

 

DOWNLOAD THE COMPENSATION STRUCTURE & PATH TO SIX-FIGURES: joinmya.com/compensation-structure-for-commission-salons

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

JOIN THE PBA: https://www.probeauty.org/join

Jan 1, 2024

If you become hyper-focused on these five areas this year, I guarantee your personal life will be the best it's ever been, your revenue will soar, and you will have the business and team you've always dreamed of. Join me today as we kick off the year and dive into our greatest potential!

WATCH ON YOUTUBE: https://youtu.be/_jVhzgnQLCo

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

EXTREME OWNERSHIP BOOK

 

JOIN THE PBA: https://www.probeauty.org/join

Dec 25, 2023

This is a special conversation with someone whose life is about aligning her passion with her purpose. Our guest, Mandy Pulse, is here to share her story and how she helps owners and stylists in our industry find a way to align their passion and purpose--all while running a profitable salon business. Merry Christmas everyone and enjoy today's episode!

WATCH ON YOUTUBE: https://youtu.be/ap10zZ9X430

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SALON INSPIRE

Website: https://saloninspirekc.com/

Instagram: https://www.instagram.com/saloninspirekc/

 

JOIN THE PBA: https://www.probeauty.org/join¦

Dec 18, 2023

Do you have a business partner, or have you thought about going into business with someone? Learn from longtime industry owners, Terry McKee and James Amato who share how unstoppable you can become once you've honored each other’s strengths. The path may not be easy, in fact, sometimes it can be excruciating, but if you share vision, integrity, work ethic, and values, you can do anything and you can do anything together.

WATCH ON YOUTUBE: https://youtu.be/hbow7hjlDKE

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW NUOVO SALON GROUP
Website:
https://nuovosalongroup.com/

Instagram: https://www.instagram.com/nuovosalons/

 

JOIN THE PBA: https://www.probeauty.org/join

Dec 11, 2023

It's often shared that the average salon has an 8-10% profit margin. But when we look under the hood we find that most salons actually don't know their profit margin! If you really want to understand your profit opportunity, then join us today for a discussion with Kelly Cahen! Kelly is a seven-figure salon owner who coaches owners how to master leadership and master their financials. Enjoy!

 

WATCH ON YOUTUBE: https://youtu.be/KrXOwrQu0NA

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SCISSORS MAKES CENTS

Website: https://scissorsmakecents.com/

Instagram: https://www.instagram.com/scissorsmakecents/

 

JOIN THE PBA: https://www.probeauty.org/join

Dec 4, 2023

Industry Giant, Ray Civello is here for the first time to share his incredible journey with us! You will be so inspired by all that Ray has done to serve the industry and live out his creativity. He’s not even close to slowing down. On the contrary! Ray is working with industry experts to bring us the very best in hair color and skincare for our hair! You’ll learn all about it in today’s episode. Please share this with your industry friends!

WATCH ON YOUTUBE: https://youtu.be/iwXOH6WY4v8

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW RAY’S BRANDS:

Color Space: https://www.instagram.com/colorspacehair/

Back of Bottle: https://www.instagram.com/backofbottle/

Civello Salons: https://www.instagram.com/civellosalonspa/

 

JOIN THE PBA: https://www.probeauty.org/joi

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