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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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Beyond The Technique Podcast
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Feb 10, 2025

Level up your Instagram game this year! Social media influencer and hairstylist educator Jamie Dana joins us to share what’s in and out for Instagram, how to simplify your strategy, and the key insights that drive success. From content cadence to must-watch metrics, plus her done-for-you platform and virtual workshops for salon teams, this is the episode to gather your whole team for—don’t miss the show notes for all of Jamie’s resources!

WATCH ON YOUTUBE: https://youtu.be/MtqA_qaj-fg

 

JOIN mya! joinmya.com

 

GET A FREE AUDIT OF YOUR WEBSITE

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/ 

 

FOLLOW JAMIE DANA
Instagram: https://www.instagram.com/jamiedanahairstylist/ 

Website: https://www.jamiedana.com/
Social Suite Offer: https://www.jamiedana.com/dollartrial 

YouTube: https://www.youtube.com/jamiedana

Feb 3, 2025

In today’s episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy for every team member to understand. Hear how her leadership team developed this approach, the importance of testing and measuring new concepts, and the value of flexibility when making improvements. Plus, download the free resource included with this episode—an example compensation document you can print and personalize with your company’s numbers for your team and level system.

WATCH ON YOUTUBE: https://youtu.be/YcF3HACdfK4

 

JOIN mya! joinmya.com

GET A FREE RETAIL COMPENSATION GUIDE
https://joinmya.com/2025-retail-compensation

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 


Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/

Jan 27, 2025

Join us as Dr. John Rusin, renowned physical therapist and personal trainer, reveals his ultimate blueprint for living a vibrant, strong, and youthful life. From mobility and strength to anti-aging strategies, Dr. Rusin shares expert advice on optimizing training, physical movement, and nutrition. Discover practical tips to keep your body healthy and your energy thriving at any age!

WATCH ON YOUTUBE: https://youtu.be/0XUg6EGRHYM

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW DR. JOHN RUSIN
Website: https://www.drjohnrusincoaching.com/ 

Dr. John’s FREE COURSE: https://www.drjohnrusincoaching.com/free-course 

Instagram: https://www.instagram.com/drjohnrusin/ 


Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/

Jan 20, 2025

Discover the powerful connection between hormones and health with functional medical and hormone specialist Karen Hanson. Karen shares the key symptoms both men and women experience when hormones are out of balance, the critical role vitamin D plays in overall wellness, and what to focus on as we navigate the aging process. Don’t miss this insightful episode full of actionable advice for better health at any stage of life!

WATCH ON YOUTUBE: https://youtu.be/1AZKao6nhho

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW ESSENTIAL HEALTH

Website: https://www.essentialhealthllc.com/

Jan 13, 2025

Join Salon Owner and CEO of Spark Pro Global, Heather Harris, as she reveals the two pivotal decisions she made after discovering her newly purchased salon was unprofitable. Heather shares how she learned to delegate effectively, quantify the value of her time, and empowers other salon owners to buy back their time. Don't miss her insights on creating a sustainable and profitable salon business!

WATCH ON YOUTUBE: https://youtu.be/5bIrY_R423c

 

JOIN mya! joinmya.com

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW SPARK PRO GLOBAL
Website: https://sparkproglobal.com 

Instagram: https://www.instagram.com/sparkproglobal/

Jan 6, 2025

Join us for an inspiring conversation with Atlanta Nail Tech Influencer and Salon Owner, Tahra Clarke! Tahra shares her journey to success, including her innovative approach to running her nail salon, purchasing her own commercial building, and empowering nail technicians to build their tickets to achieve six-figure incomes. Whether you're in the nail industry or not, you'll walk away with actionable insights to elevate your business game!

WATCH ON YOUTUBE: https://youtu.be/YBlGrlnpEZc

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW TAHRA CLARKE

Instagram: https://www.instagram.com/tahranailsatl/

Dec 30, 2024

Join us as Vish's Head of Partnerships, Will Simpson, makes his first appearance on Beyond The Technique podcast. Will shares strategies to free up trapped cash, his motivation to support salons, and ideas for reinvesting newly unlocked funds. Discover key takeaways from his inspiring industry journey that could save your salon thousands in the coming year!

WATCH ON YOUTUBE: https://youtu.be/0vAxa5WwxAI

 

JOIN mya! joinmya.com

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW VISH

Website: https://getvish.com/ 

Instagram: https://www.instagram.com/vishsalons/

Dec 23, 2024

In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals!

 

WATCH ON YOUTUBE: https://youtu.be/QbvKj6PT5so

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/

Dec 16, 2024

Today we are joined by first-time guest and award-winning salon owner Sarah King Lynch reveals her "3-month rule" for making impactful team pivots, whether major or minor. With a crystal-clear vision and massive goals, Sarah inspires you to create effective feedback loops—asking critical questions like "What could go right?" and "What could go wrong?" She also shares her ambitious mission heading into 2025, offering actionable insights to elevate your leadership.

 

WATCH ON YOUTUBE: https://youtu.be/sRcnlJ8deAM

 

JOIN mya! joinmya.com

 

GET A FREE SOCIAL MEDIA [CTA] AUDIT

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW INDIGO CHILD & SARAH KING LYNCH

Website: https://www.indigochilddallas.com/
Instagram: https://www.instagram.com/indigochilddallas/
Sarah’s Instagram: https://www.instagram.com/sarahkinglynch/

Dec 9, 2024

We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving.

WATCH ON YOUTUBE: https://youtu.be/8uB98etwrog

 

JOIN mya! joinmya.com

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW VENUE SALON

Website: https://venuesalon.com/ 

Instagram: https://www.instagram.com/venuelakeland/ 

 

RESOURCES PATRICIA RECOMMENDS

No Ego

Working Genius

DISC Assessment 

Dec 2, 2024

In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success.

 

JOIN mya! joinmya.com

 

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GET A FREE AUDIT OF YOUR WEBSITE

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW JENNIFER!
Instagram: https://www.instagram.com/jenniferjadealvarez/

Nov 25, 2024

In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors!

WATCH ON YOUTUBE: https://youtu.be/yMhb1_TwdWA

 

JOIN mya! joinmya.com

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW VERVERY

Instagram: https://www.instagram.com/_ververy/ 

Nov 18, 2024

In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader.

WATCH ON YOUTUBE: https://youtu.be/nXF5iUb4wCk

 

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LET’S CONNECT!

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Join the PBA: https://www.probeauty.org/ 

 

FOLLOW MIRROR MIRROR SALON

Website: https://mirrormirroraustin.com/ 

Instagram: https://www.instagram.com/mirrormirroratx 

Buy Martha Lynn’s Book: https://www.theambitiousstylist.com/

Nov 11, 2024

In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation.

WATCH ON YOUTUBE: https://youtu.be/XaldrHGn0Ew

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW SALONSCALE

BUY HER BOOK ON AMAZON

Website: https://www.salonscale.com/ 

Instagram: https://www.instagram.com/salonscale/

Nov 4, 2024

In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client.

Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons 

WATCH ON YOUTUBE: https://youtu.be/ppyoqSUxdUs

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 


Join the PBA: https://www.probeauty.org/

Oct 28, 2024

Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action.

WATCH ON YOUTUBE: https://youtu.be/oj9NHzA83-8

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW GROW SALON + WINE BAR
Website: https://growsalongtx.com/
Instagram: https://www.instagram.com/growsalongtx/

Oct 21, 2024

In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come.

 

WATCH ON YOUTUBE: https://youtu.be/a0Nws0FfPx8

 

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LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW CHRIS BARAN
Website: https://chrisbaran.com/ 

Instagram: https://www.instagram.com/coachchrisbaran/ 

Special Offer: https://trainersplaybook.com/index.php/store/

Oct 14, 2024

In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss!

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW JOHN DIJULIUS GROUP
Website: https://thedijuliusgroup.com/
WEB EVENTS: https://thedijuliusgroup.com/livestream/

Oct 7, 2024

In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners.

 

WATCH ON YOUTUBE: https://youtu.be/19H35MpfSAM

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW HOTT SALON BRANDS!
Website: https://hottsalons.com/
hott blow dry bar Instagram: https://www.instagram.com/hottblowdry 

totally hott salon Instagram: https://www.instagram.com/totallyhottsalon

Sep 30, 2024

In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth!

WATCH ON YOUTUBE: https://youtu.be/y0LbfKZHvn4

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW SALON TODAY:
Website: https://www.salontoday.com/ 

Instagram: https://www.instagram.com/salontodayofficial/ 

Salon Today Top 200 Application: Click Here

Data-Driven Salon Tour: https://www.datadrivensalon.com/tour 

Hair to Stay: https://hairtostay.org/ 

Stacey’s Instagram: https://www.instagram.com/staceysoble/

Sep 23, 2024

In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners!

WATCH ON YOUTUBE: https://youtu.be/vldaUQeh2Xg

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW QNITY!

Website: https://qnity.com/ 

P&L STUDY: Click Here

Instagram: https://www.instagram.com/qnityinc/ 

Tom’s First Episode with us: https://joinmya.com/podcast/0303-profit-culture-and-edge-with-tom-kuhn

Sep 16, 2024

In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team!

WATCH ON YOUTUBE: https://youtu.be/y_55bmlvrCw

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW JAY WILLIAMS!

Podcasts we’ve done with Jay: Click Here

Website: https://thejwco.com/ 

Instagram: https://www.instagram.com/jaywilliamsco/?hl=en

Sep 9, 2024

In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success.

WATCH ON YOUTUBE: https://youtu.be/VqF4cinTHCA

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 


Join the PBA: https://www.probeauty.org/

Sep 2, 2024

n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals.

 

WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k 

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 


Join the PBA: https://www.probeauty.org/

Aug 26, 2024

In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family. 

WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/ 

 

Join the PBA: https://www.probeauty.org/ 

 

FOLLOW ZELINA!
Website: https://healingexperiencenow.com/ 

Instagram: https://www.instagram.com/healingexperiencenow

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