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Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Beyond The Technique Podcast
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Now displaying: 2023
Jul 10, 2023

We have first-time guest and nail industry giant, Erica Schlabach here today! Erin is the Owner of Erica’s ATA—a seven-figure E-file manufacturer and nail tech education company. She’s here today to share her vision for where the nail industry is going and what ways we can grow our nail business within our salons and spas. This is a must listen even if you don’t offer nails!

WATCH ON YOUTUBE: https://youtu.be/INMq9HcZdrQ

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ERICA’S ATA!
Website:
https://ericasata.com/

Instagram: https://www.instagram.com/ericasata/

Jul 3, 2023

Have you ever seen a need for your craft and decided to put the energy toward solving that need? That’s exactly what Aminah has done by creating her own naturally textured product line. Learn about her industry journey, her salon three-day workweek and her mission to help owners discover their values that become the filter for their lives and businesses!

WATCH ON YOUTUBE: https://youtu.be/XWuvoW_bcR8

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW CRIE NATURAL

Website: https://www.crienatural.com/

Instagram: https://www.instagram.com/socrie/

Get Aminah’s Book! https://www.aminahlawson.com/the-time-factor

Jun 26, 2023

We have first-time guest and award-winning Salon Owner, Laura Watkins here. She is passionate and has found a renewed purpose to her beauty industry career—and that is raising awareness about mental health and having the deeper conversation about mental illness. She opens up about her own journey and how that’s impacted on her team and her salon and spa business. This episode is a must listen for all industry professionals!

WATCH ON YOUTUBE: https://youtu.be/fKpdmgs6Yik

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW PURE SALON-SPA

Website: https://puresalon-spa.com/

Instagram: https://www.instagram.com/puresalonlou/

Allly Health Contact: Jenny Weaver - jenny@allyhealth.net

Jun 19, 2023

She’s back! We have returning guest and industry expert, Jennifer Alvarez, here to educate us on how to ramp up and build a successful bridal business. Jennifer is a sought-after business coach, salon owner, and national educator. She’s the creator of the Bridal Bootcamp and Bridal Badass curriculum! She’s always transparent and authentic and we know you’ll love this episode!

WATCH ON YOUTUBE: https://youtu.be/PkFayT1waFY

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW JENNIFER ALVAREZ!

Website: https://jenniferjadealvarez.com/

Instagram: https://www.instagram.com/refinedbeautyboutique/

Jun 12, 2023

Join us today as we dive into who the new generation of stylists are, what they want most, and how best to manage their career journey. We have first-time guests, Jan Hill and Kari Dollins joining us from award-winning Eden Salon and Spa to share their incredible story and their insights on the new generation of stylists!

WATCH ON YOUTUBE: https://youtu.be/w9W7sLgrCbs

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW EDEN SALON & SPA

Website: https://edensalon.com/

Instagram: https://www.instagram.com/edensalonokc/

Jun 5, 2023

Multi-Location Salon Owner and Founder of Beauty Business Guides, Michelle Wheatley, is here today to share her insights on running a hybrid salon business model. There’s not just one way to offer a hybrid model. It’s asking yourself, what can I do to elevate my top performers once they’ve hit their ceiling at my salon?

WATCH ON YOUTUBE: https://youtu.be/ZYrj3tUXvyk

 

JOIN mya! joinmya.com

 

APPLY FOR OUR SEVEN-FIGURE SALON OWNERS MASTERMIND: https://joinmya.com/salon-group-mastermind-sessions

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW BEAUTY BUSINESS GUIDES

Website: https://beautybusinessguides.com/

Instagram: https://www.instagram.com/beautybusinessguide/

May 29, 2023

What if you could have your own branded products on your shelves for less than $1,000 and have the return be an upwards of $4000? You’d be in, wouldn’t you? We would too! Today, we have Co-Founders, Dr. Jenelle Kim and Craig Nandoo here to share their background and how they’ve helped brands such as Whole Foods and Nordstrom carry their own products utilizing the collaborative manufacturing partnership with JBK Wellness Labs. Don’t forget to click on our links below to learn more!

WATCH ON YOUTUBE: https://youtu.be/4R6GAWd35yE

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW JBK WELLNESS LABS

Website: https://jbkwellnesslabs.com/
Private Label Website:
https://jbkprivatelabel.com/

May 22, 2023

First-time guest, Heather Mack, joined us today to share how she’s become a large fish in a small pond. Meaning, she’s a dominating presence in her community. As a result, her salon had over a 77% increase in revenue in one year! Learn who she partnered with to ensure profitable operations and what she’s focused on to grow her team and revenue.



WATCH ON YOUTUBE: https://youtu.be/pROgF5FY7JQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

 

FOLLOW H. MACK & CO.

Website: https://hmackcompany.com/

Instagram: https://www.instagram.com/hmackcompanysalon/

May 15, 2023

Are you wondering what the most progressive salons and spas need to be doing to be among the top performing in our industry? Great! You’re in the right place. We are featuring Industry Giant, Susan Haise, who is the CEO of SIX beauty industry brands. Susan is an epic leader who is always pushing towards greatness. Her brands are prestigious and her love for people has propelled her businesses to be among the most successful in our country. When you’re around Susan, you’re learning and growing. Enjoy today’s episode and share this with your industry friends!


WATCH ON YOUTUBE: https://youtu.be/O9OFeEx9wa4

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW EDGELESS BEAUTY GROUP

Website: https://edgelessbeautygroup.com/

Instagram: https://www.instagram.com/edgelessbeautygroup/

May 8, 2023

Learn from award-winning Salon Owner, Angela Pantaleone, as she shares how her vision to combine beauty, lifestyle, health, and wellness has come to life in her brand Coterie 17. Her multimillion-dollar business includes a hair salon, spa, nails, and café. Her brand and story will inspire you to live out your dreams!

WATCH ON YOUTUBE: https://youtu.be/7y4csQsx_hQ

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW COTERIE 17!

Website: https://coterie17.com/

Instagram: https://www.instagram.com/coterie17/

May 1, 2023

Today we are featuring award-winning Salon Owner and STAMP Honoree, Tara Miller! She is here to share two of her innovative marketing programs that have increased retails sales by over 100%! Tara’s salon is growing, and she’s got big goals! You will be inspired by her vision and excited to implement similar programs in your salon!

WATCH ON YOUTUBE: https://youtu.be/SQIkTzMKOoQ

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW STUDIO BLUSH

Website: https://studioblush.net/

Instagram: https://www.instagram.com/studioblush2016/

Rx Brochure: https://www.salontoday.com/1084934/stamp-2022-branded-salon-materials-1

Apr 24, 2023

Danise was an award-winning salon owner who has owned four salons in three different States! She’s here to share her journey and her insights on how she built and sold four unique salon brands. Now, her passion is to help salon owners create seven-figure businesses with unfailing processes and systems so your future is profitable, and your succession plan will be successful.

WATCH ON YOUTUBE: https://youtu.be/LVp4PJ5KRdA

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SALON OWNERSHIP MADE EASY

Website: https://www.danisekeilitz.com/

Instagram: https://www.instagram.com/salonownershipmadeeasy/

Seven Critical Benchmarks: https://salonownershipmadeeasy.com/realgrowth

Apr 17, 2023

The best version of yourself is within you. You have an incredible three-brain connection between your brain, heart, and gut. When you align them, you have the power to live to your fullest potential. As a result, people are 11% happier and 32% more engaged in their lives! Learn even more when you press play on today’s podcast with returning guest and Bestselling Author, Lyn Christian!

WATCH ON YOUTUBE: https://youtu.be/vUJZMTWedRM

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW LYN & DIVE INTO THEIR RESOURCES!

Website: https://soulsalt.com/

Book: Soul Salt Book on Amazon

Instagram: https://www.instagram.com/soulsaltinc/
TedX Talk:
https://www.ted.com/talks/lyn_christian_head_heart_and_gut_instincts_backed_by_science

Be True Course: https://courses.soulsalt.com/p/be-true-discover-your-core-values

USE COUPON CODE: BTT50 for 50% off!

Career Reinvention: https://courses.soulsalt.com/p/be-true-discover-your-core-values

Sign up for free monthly reinvention Q&A call: https://soulsaltinc.activehosted.com/app/forms/139

Our First Podcast Episode Together: https://joinmya.com/podcast/0232-be-true-be-strong-be-focused-with-lyn-christian

Apr 10, 2023

First-time guest and award-winning Salon Owner, Nick DiGenova, is here to share how he increased his revenue by over 50% by removing double-booking, eliminating the five-day workweek, offering a full hour lunch break, and only open two Saturdays per month. His approach to service pricing and color projects are both inspiring and scary for those of us who feel nervous to pivot so drastically. He’s here to share this his radical moves have paid off and provided an incredible lifestyle for his family and his team.

WATCH ON YOUTUBE: https://youtu.be/rSZeWDc0UUk

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW CRAFT + THEORY

Website: https://www.craftandtheoryhair.com/

Instagram: https://www.instagram.com/craftandtheory/

Apr 3, 2023

Join us today as we dive into social media flubs that might be holding you back from the engagement and exposure you desire for your business. Kelsey Shumway shares her insights and what we’re doing really well as an industry and what we are leaving on the table that is holding us back! Share this with owners you know that want to build their brand both within and outside of our industry.

WATCH ON YOUTUBE: https://youtu.be/x32YuAzYKZ8

 

REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW REPURPOSE HOUSE

Website: https://repurposehouse.com/

Instagram: https://www.instagram.com/kelseyshumway/
Audit Your Social!
https://repurposehouse.com/schedule-demo/

Coupon Code: BTT15

Mar 27, 2023

Today we have the pleasure of connecting with Randy Cotton, the CEO of Salon Interactive. What an awesome opportunity we have with their technology to reach our clients who have never purchase products from us in the salon. Learn what earning opportunities you have and how this free tool can help you compete with Amazon!

WATCH ON YOUTUBE: https://youtu.be/FlUa3qFRf0o

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SALON INTERACTIVE

Website: https://www.saloninteractive.com/

Instagram: https://www.instagram.com/saloninteractive/

Mar 20, 2023

Don’t rest on your recruiting efforts—you always have to have this funnel open. One of the great takeaways from talking to industry expert and recruiting software CEO, Susan Wos. Today you will hear about her industry journey and why her fascination with matchmaking and relationships has led to launching Enlightened Hire! If you’re looking to grow your salon or spa team, this episode is for you. Wait until the end to hear about the free offer from Susan!

WATCH ON YOUTUBE: https://youtu.be/FYOCmrIIjE4

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ENLIGHTENED HIRE

Website: https://www.enlightenedhire.com/

Instagram: https://www.instagram.com/salonspaconnection/

Mar 13, 2023

Less than six months ago, Anna Johnson, purchased Atelier Studio in San Jose, California. Today we learn about how the transition of ownership took place and what obstacles and epiphanies she's faced as a new salon owner. Whether you are new or a seasoned salon owner, you will take away great tips from Anna!

WATCH ON YOUTUBE: https://youtu.be/FsQNlCBrLX4

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ATEILER STUDIO!

Website: https://ateliersalon.com/

Instagram: https://www.instagram.com/atelieraveda/

Mar 6, 2023

Success is in the way you react or adapt to the things you cannot control. One of our many takeaways from Stephanie Jones' inspiring journey. Join us today as we learn about award-winning Element Salon and Day Spa and how Stephanie grew her team from eight to over twenty and her revenue grew this year by a whopping 61%!

WATCH ON YOUTUBE: https://youtu.be/UyJdZ1e-i5I

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ELEMENT SALON & DAY SPA
Website:
https://www.elementsalons.com/

Instagram: https://www.instagram.com/elementsalon_mi/

Feb 27, 2023

Today we have first time guest, Alan Kossof here to share his beauty industry journey since birth! His passion for beauty business is so motivational. Decisions Alan made through the pandemic led to his acquisition of Solano USA! Have you ever thought about expanding your ventures in the beauty industry? Then this episode is for you!

 

WATCH ON YOUTUBE: https://youtu.be/NqtvGHWyq2M

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW TEDDIE KOSSOF + SOLANO USA

Teddie Kossof Website: https://teddiekossof.com/

TK Instagram: https://www.instagram.com/teddiekossofsalonspa/

Solano Website: https://solanousa.com/

Solano Instagram: https://www.instagram.com/solanousa/

Feb 20, 2023

What would it look like if all the dreams you had could collide into one brand and serve hundreds of thousands of people throughout multiple locations? That's exactly what Debbie Penzone and her team have done by bringing together heath, wellness, and beauty! Join us today for one of our most inspirational podcast episodes of the year thus far!



WATCH ON YOUTUBE: https://youtu.be/9zFDn3kPEwY

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW PENZONES!

Website: https://www.penzonesalons.com/

Instagram: https://www.instagram.com/penzonesalonsandspas/

 

OTHER RESOURCES:

Intercoiffur: https://www.intercoiffure.com/

Feb 13, 2023

Join us today as we learn from Boulevard’s Customer Success Manager, Jules Reese! Jules is your number-one advisor when it comes to business management, technology, and strategic data implementation. What an uplifting conversation with someone who clearly understands what it takes to retain team members and increase revenue. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/r7Mxj6QbY28

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW BOULEVARD

Website: https://www.joinblvd.com/

Instagram: https://www.instagram.com/joinblvd/

Feb 6, 2023

Do you believe it can happen to you?! That's the question of the year. If you are a hairstylist or have a team of hairstylists, this episode will inspire you. Learn some of the mindset changes that led first-time guest, Jaclyn Beith to go from earning $30k to over $80k in just one year! Now, Jaclyn earns over six figures behind-the-chair and it's her passion to coach salons and hairstylists to do the same.

WATCH ON YOUTUBE: https://youtu.be/riE0Rva-8N0

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW JACLYN BEITH

Website: https://www.thinklikeasixfigurehairstylist.com/

Instagram: https://www.instagram.com/thinklikeasixfigurehairstylist/

Email: jaclyn@thinklikeasixfigurehairstylist.com

Jan 30, 2023

What comes to your mind when you think about beauty schools? Are you happy with your recruiting potential? The regulation or State Board requirements? Larry Foster is here to share feedback on these questions and so much more. If you are building your team and desire the most from your beauty school recruits, this episode is for you and your leadership team!

WATCH ON YOUTUBE: https://youtu.be/CFmUhY4Ikis

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW TRICOCI UNIVERSITY OF BEAUTY CULTURE!

Website: https://www.tricociuniversity.edu/

Instagram: https://www.instagram.com/tricociuniversity/?ref=badge

Jan 23, 2023

Is doing hair in Australia different that in the States? Today we have first-time guest, Kate Henderson here to share her fifteen-year journey in salon ownership in one of the biggest cities in Australia. Her approach to loving her team towards high-performance is one of many nuggets that will inspire you this new year!

WATCH ON YOUTUBE: https://youtu.be/UQUR2HOJaKk

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW ELYSIUM HAIR

Website: https://elysiumhairbrisbane.com.au/

Instagram: https://www.instagram.com/elysiumhairbrisbane/

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